M&G Agency Life

Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions. Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, expertise and lot's of fun along the way.

M&G Agency Life is a business podcast hosted by Mearns & Gill, with 32 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mearns & Gill hosts M&G Agency Life, a business show with 32 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Let's Talk Tech - AI in Marketing (What’s the Big Deal?)

  Apr 23, 202640 minS3

  <p>In the final episode of <b>M&G Agency Life: Let’s Talk Tech</b><b>,</b> Aimee and Pete tackle one of the most talked-about topics in marketing right now - <b>AI</b>.</p><p>They’re joined by <b>M&G’s Digital Lead Kevin and Digital Strategist Alex</b> to cut through the noise and explore where AI actually adds value. From content creation to efficiency and idea generation, the team discuss how businesses can use AI as a tool, not a shortcut.</p><p>They also look at where AI can fall short, why human...

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  Episode #6

  Let's Talk Tech - Social Video (How to Stop the Scroll)

  Apr 9, 202627 minS3

  <p>In Episode 6 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete dive into one of the most powerful tools in digital marketing right now, <b>social video.</b></p><p>They’re joined by M&G’s <b>Content Creator Weronika </b>and <b>Digital Marketing Manager Ryan</b> to break down what actually makes video content stand out in a busy feed. From the importance of the hook and clear messaging to why a strong call to action matters, <b>the team explore how to create videos that don’t just get views, but drive results...

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  Episode #5

  Let's Talk Tech - Creative That Converts

  Mar 26, 202646 minS3

  <p>In this one, Aimee and Pete turn their attention to one of the biggest drivers of digital performance, <b>the creative.</b></p><p>They’re joined by M&G’s Digital Lead Kevin and Creative Lead Tom to explore <b>what actually makes creative work</b>. From how design and copy come together to why platform matters more than you think, the team break down what separates good-looking creative from creative that delivers results.</p><p>They also discuss the balance between brand and performance, the importance of testing, and why creative should never be treated as just a fi...

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  Episode #4

  Let's Talk Tech - Digital Content Strategy (Not Just Posting for the Sake of It)

  Mar 12, 202632 minS3

  <p>In this one, Aimee and Pete dive into the world of <b>digital content strategy.</b></p><p>They’re joined by M&G’s Digital Marketing Manager, Ryan, to discuss why content needs a clear purpose, how different channels serve different roles, and how <b>businesses can create content that actually works.</b></p><p>From websites and social media to long-form and short-form content, the team break down how to think more strategically about what you post, where you post it, and why it matters.</p><p><b>🎧 Less noise. More strategy. Better content.</b></p><p>Got a q...

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  Episode #3

  Let's Talk Tech - Why Your Website Matters

  Feb 26, 202623 minS3

  <p>In Episode 3 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete turn their attention to one of the most important (and most misunderstood) parts of any digital strategy - <b>your website.</b></p><p>They’re joined by M&G’s Web Lead Kirsty and Developer Steven to discuss <b>why websites still matter,</b> what a good website actually looks like, and why ongoing maintenance is just as important as the initial build. The team also tackle the common misconception that social media has replaced the need for a website, and they explain why that s...

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