Luxe Consumer IQ

Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals ready to elevate their thinking, your next level starts here.

Luxe Consumer IQ is a arts podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Luxe Consumer IQ, a arts show with 0 episodes published.

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  Episode #23

  Luxury Renaissance: Why the Industry Isn't in Crisis — It's Changing Eras

  Sep 1, 202641 min

  Luxury isn’t in a simple downturn. It’s moving into a new era, and the old growth model is starting to work against the very things luxury is meant to protect: craft, trust, exclusivity, and meaning. In this episode, host Emilia Simonin speaks with Éric Briones (CEO of Journal du Luxe, co-founder of the Paris School of Luxury, and co-author of Luxe Renaissance) about why the current luxury “crisis” is systemic, not cyclical. We discuss what happened post-COVID, why price-led value has triggered backlash across both affluent and ultra-rich clients, and why the industry needs to shift from desirability to resonance. If you work in luxury marketing, brand strategy, consumer insights, client experience, CRM, or luxury retail, this conversation offers a clear framework for understanding what’s changing now, and what luxury may need to protect next. Inside this episode: Why this luxury crisis is internal and systemic, not an external shock Post-COVID “XXL demand”, price inflation, and the value-for-money backlash Why both affluent and ultra-rich clients can end up feeling excluded Measuring resonance: aesthetics, store experience, value for money, cultural relevance Transformative luxury: the shift from having to being (and why longevity matters) Post-Western luxury: how supply and cultural authority are shifting beyond Europe AI in luxury: where it should stay invisible, and why it’s explosive in creativity Sustainability as value: why mastering the value chain becomes part of perceived quality CHAPTER MARKERS: 00:00 Introduction 01:33 Why luxury’s crisis is systemic 02:36 Post-COVID demand surge 04:42 Affluent clients priced out 05:19 Ubiquity kills exclusivity 07:59 Defining “resonance” in luxury 09:26 The Bottega spirit in luxury 14:47 Longevity and self-optimisation 18:41 Applying transformation to marketing 20:19 Post-Western luxury power shift 25:11 Cultural appropriation vs collaboration 26:15 AI in luxury: where to draw lines 38:09 Sustainability as value for money LINKS: Luxe Renaissance – 6 voies pour transformer le luxe (Dunod): https://www.dunod.com/entreprise-et-economie/luxe-renaissance-6-voies-pour-transformer-luxe Amazon France listing: https://www.amazon.fr/Luxe-Renaissance-voies-pour-transformer/dp/2100892487 Join the course waitlist https://www.luxeconsumeriq.com/waitlist Newsletter: www.luxeconsumeriq.com/newsletter YouTube: https://www.youtube.com/@luxeconsumeriq

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  Episode #7

  What High-Net-Worth Consumers Actually Want from Luxury Brands

  Aug 18, 202646 minS2

  High-net-worth consumers are as diverse in what they value, desire and expect from luxury as any other audience. Understanding those differences is where smarter luxury strategy begins. In this episode of the Luxe Consumer IQ Podcast, host Emilia Simonin is joined by Chris Wisson and Meryam Schneider from Altiant , a specialist luxury consumer research agency focused on affluent and high-net-worth individuals (HNWIs). We explore what HNW consumers value today, how motivations and expectations differ across markets and wealth segments, and what these insights mean for the future of luxury marketing, personalisation, AI and client experience. If you work in luxury marketing, brand strategy, consumer insights, CRM or client experience, this conversation offers a fascinating perspective on the affluent consumer landscape — from segmentation and trust to the emotional experiences shaping luxury desirability. Inside this episode: Why understanding the differences between high-net-worth consumers matters for luxury strategy How affluent consumer behaviour differs across wealth tiers, cultures and genders The say-do gap in luxury: what sustainability reveals about stated values and actual behaviour How luxury brands can build trust and relevance through more meaningful communication “Quiet AI” in luxury: using AI personalisation to enhance service without losing the human touch The shift from luxury as a product to luxury as a feeling — and the growing importance of emotional outcomes How consumer research and affluent insights can inform better strategic decisions CHAPTER MARKERS: 00:00 Introduction 02:00 How to Reach High-Net-Worth Individuals 03:21 Slow Shifts and the Say-Do Gap 05:29 Segmenting Wealth Audiences 07:58 Regional Differences: China vs US 10:30 Personal Service and Quiet AI 14:55 AI Backlash and Creativity 21:29 Signals Marketers Misread 28:28 Ecosystems and Collaborations 36:34 Staying Close to Consumers 41:04 Market Confidence and Value LINKS: ATLIANT: https://altiant.com/ Join the course waitlist https://www.luxeconsumeriq.com/waitlist Newsletter: www.luxeconsumeriq.com/newsletter YouTube: https://www.youtube.com/@luxeconsumeriq

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  Episode #6

  What Separates High Performers from Real Leaders in Luxury

  Aug 4, 20261h 3mS2

  You can be brilliant in luxury business and still be invisible. Not because your work isn’t excellent, but because competence alone doesn’t build trust or accelerate your career.. In this episode, we break down what actually separates high performers from true leaders in luxury businesses, and why influence is built on a balance most ambitious professionals underplay: competence plus warmth. I speak with Celeste Halliday, a leadership and connections expert who works with global organisations and iconic luxury maisons to help their leaders grow. We explore the trust equation, the self-awareness gap, and the practical behaviours that earn trust, build influence, and make senior stakeholders want to back you. We also explore why relationship skills become more valuable, not less, in an AI-enabled workplace, and how to build presence in high-expectation environments. Inside this episode: Why competence isn’t enough to build trust in luxury environments The trust equation: competence + warmth (and how warmth gets miscalibrated) Why relationships are the real career accelerator (managing up, across, and down) The self-awareness gap: why most leaders overestimate how they’re landing How to become “connect-withable” without becoming beige A practical influence shift: stop asking “what can I get?” and start with “what do they need?” The internal consultant mindset that changes how senior leaders respond to you Presence in senior rooms: clarity, conviction, connection (and why connection comes first) Why CEOs hate escalations without solutions (and what to do instead) The human skills that will matter most as AI reshapes work (focus, critical thinking, connection) CHAPTER MARKERS: 00:00 Luxury Leadership & Trust: Why High Performers Stall 00:48 Meet Celeste Halliday 01:14 High Performer vs Leader 02:16 The Real Driver of Career Growth 04:41 Influence Without Authority 06:01 Influence in Luxury: Navigating High-Standard Rooms 10:19 Presence Without Performance 15:16 Clarity, Conviction, Connection: The Presence Framework 17:57 Speaking the Language of Leaders 19:23 CEO Bugbears: What Senior Leaders Can’t Stand 20:33 Human Skills in the AI Age: What Tech Can’t Replace 26:22 Fixing Difficult Relationships: Resetting Trust Fast 33:36 Reading Power, Status, and Subtext 36:46 Read the Room: Signals, Stakes, and Social IQ 44:47 Healthy Culture Signals 46:10 Get Noticed as a Leader: Visibility Without Self-Promo 49:53 Positivity & Warmth: The Underrated Trust Multiplier 53:20 Use AI as a Coach: Practising Conversations & Feedback 54:57 Power Can Reduce Empathy 58:05 Gratitude & Kindness: The Competitive Edge in Luxury 59:19 Luxury Pitfalls & Imposter Syndrome 01:01:38 Wrap Up: Key Takeaways + Resources LINKS: Celeste Halliday Website | Instagram | LinkedIn | Podcast Join the course waitlist https://www.luxeconsumeriq.com/waitlist Newsletter: www.luxeconsumeriq.com/newsletter Instagram: https://www.instagram.com/luxeconsumeriq/ YouTube: https://www.youtube.com/@luxeconsumeriq

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  Episode #5

  How Luxury Brands Drive Revenue Growth Without Destroying Desire

  Jul 21, 202636 minS2

  Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury brands strengthen demand through pricing, while others erode trust and long-term brand equity? In this episode, Daimien Aimon, a revenue growth management expert and former LVMH leader, explains why price is far more than a commercial decision in luxury—it’s part of the product itself. Drawing on his experience leading revenue growth management for global luxury brands, Daimien explains how luxury marketers can build pricing power, protect brand equity and make better commercial decisions without compromising desirability. We explore the role of consumer psychology, pricing strategy, promotions, distribution control and retailer partnerships in creating sustainable long-term growth. We explore the risks of accessible luxury growth strategies, why luxury brands need more data-driven partnerships with retailers, and how financial acumen and P&L literacy are becoming essential capabilities for modern marketing teams. For brand managers, commercial directors, marketing professionals, and luxury strategists, this conversation offers a practical perspective on modern revenue growth management, price elasticity, distribution control, and the future of sustainable luxury growth. Inside this episode: Why price is part of the product—and how it shapes consumer perception, craftsmanship and brand equity Why pricing power depends on desirability, not simply higher prices The risks of accessible luxury and how brands can grow without diluting the master brand How retailer data, price elasticity and revenue growth management improve pricing strategy Why commercial acumen, P&L literacy and cross-functional collaboration are becoming essential skills for luxury marketers CHAPTER MARKERS: 00:00 Introduction 00:40 Meaning of the Price 01:39 Luxury Pricing vs Consumer Goods 03:03 Creating Desirability Repeatedly 04:24 Accessible Luxury Growth Traps 06:06 Full Price Sell Through Signals 10:57 Retailer Data & Price Elasticity 13:01 Pay for Performance Partnerships 14:45 Earning Repeat Pricing Power 17:40 Commercial Acumen & P&L Literacy 21:00 Post-COVID Price Adjustments for Luxury 23:35 Cosmetics Industry Disruptor Shifts 25:42 Growth Quality vs Growth Speed 28:19 Market Volatility vs Intuition 32:56 Amazon E-Commerce in Luxury Topics covered: #LuxuryMarketing #PricingPower #RevenueGrowthManagement #LuxuryStrategy #BrandEquity #DataDrivenMarketing #DaimienAimon LINKS: Join the course waitlist https://www.luxeconsumeriq.com/waitlist Newsletter: www.luxeconsumeriq.com/newsletter

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  Episode #4

  The Luxury Data Sources Most Marketers Don't Know Exist

  Jul 7, 202614 minS2

  Most luxury professionals think they need more research. In reality, they often need to make better use of the intelligence that already exists. In this solo episode of Luxe Consumer IQ, I break down how luxury strategists use secondary research to understand affluent consumers, identify growth opportunities, and build stronger brand strategies — often before spending a single dollar on primary research. You’ll learn how to find credible luxury market insight without commissioning a new study, buying expensive subscriptions, or relying on opinions in the room. You’ll learn what secondary research actually is, why it matters in luxury strategy , and how to use existing intelligence to quantify opportunity, ground your brand plan, and remove guesswork. This is the work behind strong market analysis , smarter consumer insight , and decision-ready strategy. I also share a practical framework I used inside global luxury organisations to organise market intelligence, evaluate opportunities, and build stronger brand plans. Along the way, we explore some of the most valuable secondary research sources available to luxury marketers — and how to combine them with internal data to develop a deeper understanding of consumers, markets, and growth opportunities. If you’re early in your luxury career, or you’re building a brand plan without access to a large research budget, this episode will help you think more strategically about the information already available to you — and how to use it with greater confidence. CHAPTER MARKERS: 00:00 Secondary Research for Luxury Strategy 01:29 Define Secondary Research (Free Sources) 03:02 Three-Layer Luxury Insight Framework 03:45 Wealth Reports: Knight Frank, UBS 05:43 Luxury Category Trends: Bain Altagamma 07:40 Affluent Consumer Research: GLAM Monitor 09:48 CRM Data: Behaviour Beats Attitudes 10:49 How to Use Secondary Research 11:46 Luxury Strategy Homework Exercise Topics covered: Luxury Strategy, Luxury Consumer Insights, Luxury Market Research, Luxury Marketing, Affluent Consumers, High-Net-Worth Consumers (HNWIs), Consumer Behaviour, Brand Strategy, Market Intelligence, Secondary Research. LINKS: Join the course waitlist https://www.luxeconsumeriq.com/waitlist Newsletter: www.luxeconsumeriq.com/newsletter

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