business
Hosted by Emilia Simonin · business · EN · 27 episodes
Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals ready to elevate their thinking, your next level starts here.
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Contact path
Public web form
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchWelcome to Luxe Consumer IQ, the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands.
Luxe Consumer IQ is hosted by Emilia Simonin. The show has published 27 episodes to date.
Recent episodes include "Luxury Renaissance Explained: What It Means for Brand Strategy" (29 September 2026, 25 minutes), "What It Actually Takes to Break Into Luxury as an International Grad" (15 September 2026, 22 minutes), and "Luxury Renaissance: Why the Industry Isn't in Crisis, It's Changing Eras" (1 September 2026, 41 minutes).
Luxe Consumer IQ publishes roughly every two weeks, with episodes averaging 30 minutes across 27 episodes.
Booking probability for Luxe Consumer IQ is 38%, and the host is rated Selective on guests. Luxe Consumer IQ requires a Pod Score of 80 or higher. Luxe Consumer IQ's contact route on record: public web form.
The strongest fits for Luxe Consumer IQ are Business & Management Consulting and Marketing, Advertising & PR. Luxe Consumer IQ has a business audience.
Emilia Simonin hosts Luxe Consumer IQ, a business show with 27 episodes published.
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Episode #25
Luxury is changing - from what consumers value to where growth is coming from, who gets to define luxury and how AI is reshaping discovery. So what should luxury professionals actually be paying attention to? In this...
Episode #24
Studying luxury is one thing. Building a career in it is another. For international graduates in particular, the path into the industry can feel surprisingly opaque. What do luxury maisons actually look for when you...
Episode #23
Luxury isn’t in a simple downturn. It’s moving into a new era, and the old growth model is starting to work against the very things luxury is meant to protect: craft, trust, exclusivity, and meaning. In this episode...
Episode #7
High-net-worth consumers are as diverse in what they value, desire and expect from luxury as any other audience. Understanding those differences is where smarter luxury strategy begins. In this episode of the Luxe...
Episode #6
You can be brilliant in luxury business and still be invisible. Not because your work isn’t excellent, but because competence alone doesn’t build trust or accelerate your career.. In this episode, we break down what...
Episode #5
Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury brands strengthen demand through pricing, while...
Episode #4
Most luxury professionals think they need more research. In reality, they often need to make better use of the intelligence that already exists. In this solo episode of Luxe Consumer IQ, I break down how luxury...
Episode #3
Africa may be luxury’s biggest long-term growth opportunity. So why do so many global brands still approach it as a single market? In this episode, Aimee Kellen, Regional Marketing Director at Moët Hennessy Middle East...
Episode #2
<p>Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.</p><p>In this episode, we break down where to...
Episode #1
<p>Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims.</p><p>And yet the brands that endure often do the opposite: they...
Episode #15
<p>How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets?</p><p>This episode explores luxury brand strategy in practice, and how Dior balances...
Episode #14
<p>What is it actually like to start your career in luxury — in Paris, inside a consulting agency?</p><p>Because the reality is very different from what most people expect.</p><p>This episode takes you behind the scenes...
Episode #13
<p>Digital in luxury often looks like progress — more content, more storytelling, more personalisation.</p><p>But when does it start getting in the way of the experience?</p><p>In this episode, we explore one of the...
Episode #12
<p>You can do all the research in the world — and still end up with a marketing plan that changes absolutely nothing. In this episode, I break down why that happens — and how to build an insight-led marketing plan that...
Episode #11
<p>Luxury demand is still rising — but the psychology behind it is changing.</p><p> In this episode, Paris-based Simon-Kucher Partner Camille Drumel, Head of the Luxury Centre of Excellence, explains why luxury...
Episode #10
<p>Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth.</p><p>In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and...
Episode #9
<p>I sat down with Sarah Martin, Commercial Director (ANZ) for Parfums Christian Dior, whose career spans some of the most iconic names in beauty, including Chanel, Estée Lauder, and L’Oréal. Sarah shares a grounded...
Episode #8
<p>In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campaign results.</p><p>We explore how metrics like...
Episode #7
<p>What does it really take to prove marketing effectiveness in the world of luxury automotive? Join us for an insider’s look as Gavin Merriman, Marketing Director at Jaguar Land Rover Australia, unpacks the metrics...
Episode #6
<p>How do luxury brands turn raw data into meaningful action? In this episode of Luxe Consumer IQ, we reveal how leading luxury brands move beyond intuition using layered consumer insights to refine brand strategy...
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