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Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals ready to elevate their thinking, your next level starts here.
Unknown Host hosts Luxe Consumer IQ.
Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury brands strengthen demand through pricing, while other
Most luxury professionals think they need more research. In reality, they often need to make better use of the intelligence that already exists. In this solo episode of Luxe Consumer IQ, I break down how luxury strategis
Africa may be luxury’s biggest long-term growth opportunity. So why do so many global brands still approach it as a single market? In this episode, Aimee Kellen, Regional Marketing Director at Moët Hennessy Middle East &
Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely. In this episode, we break down where to actually st
Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims. And yet the brands that endure often do the opposite: they build cred
How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets? This episode explores luxury brand strategy in practice, and how Dior balances global br
What is it actually like to start your career in luxury — in Paris, inside a consulting agency? Because the reality is very different from what most people expect. This episode takes you behind the scenes of early-stage
Digital in luxury often looks like progress — more content, more storytelling, more personalisation. But when does it start getting in the way of the experience? In this episode, we explore one of the most common tension
You can do all the research in the world — and still end up with a marketing plan that changes absolutely nothing. In this episode, I break down why that happens — and how to build an insight-led marketing plan that actu
Luxury demand is still rising — but the psychology behind it is changing. In this episode, Paris-based Simon-Kucher Partner Camille Drumel, Head of the Luxury Centre of Excellence, explains why luxury consumers are polar
Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth. In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and sustained. I
I sat down with Sarah Martin, Commercial Director (ANZ) for Parfums Christian Dior, whose career spans some of the most iconic names in beauty, including Chanel, Estée Lauder, and L’Oréal. Sarah shares a grounded perspec
In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campaign results. We explore how metrics like awareness
What does it really take to prove marketing effectiveness in the world of luxury automotive? Join us for an insider’s look as Gavin Merriman, Marketing Director at Jaguar Land Rover Australia, unpacks the metrics that ma
How do luxury brands turn raw data into meaningful action? In this episode of Luxe Consumer IQ, we reveal how leading luxury brands move beyond intuition using layered consumer insights to refine brand strategy, elevate
How do luxury brands use data without losing the intuition and creativity that define them? In this first episode of a two-part series, we explore how data has become an essential tool for luxury professionals not to rep
What does it really take to get stocked in Harrods, Galeries Lafayette, or Selfridges — especially if your brand wasn’t born in the expected luxury hubs of Europe? If you’re building a modern luxury brand without legacy,
Inside the World of Luxury: What It's Really Like to Intern in Paris | Grace Klepetka When most people envision the luxury industry, they picture high-end fashion shows, exclusive designer ateliers, and impossibly polish
Decoding Desire: The Symbolic Power of Luxury Brands | Dr. Anne-Flore Maman-Larraufie Desire is the most powerful currency in luxury. It's what separates a brand from a product — and builds value that lasts across campai
How do luxury brands create desire through digital strategy and e-commerce? Today's conversation explores digital transformation at LVMH with Theresa Austin, who built one of the group's most powerful internal tools for
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Luxe Consumer IQ is hosted by Unknown Host. The show is categorised under Arts (marketing) and has published 0 episodes.
Luxe Consumer IQ regularly covers Arts, Fashion, Beauty, Business, Management. It sits in the Arts category, with a marketing focus.
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Episodes of Luxe Consumer IQ average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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