Hosted by Jellypod · 🇺🇸 US · EN · 18 episodes
Established thought leaders with verified media credentials.
Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program.Intro music by Kabbalistic Village (kabbalisticvillage.com/) (Powered by Jellypod)
Jellypod hosts Loyalty Unlocked, a business show with 18 episodes published.
Most marketers think discounts drive behaviour. But what if they’re actually training customers in ways that are almost impossible to undo? In this episode, we dive deep into how brands accidentally shape customer habits
Loyalty breaks when flow does. In this episode of Loyalty Unlocked, we unpack how pricing tactics, status games, and “easy wins” can derail engagement. From Tesco to Cathay to coalition loyalty, they show why true design
What do Donald Trump’s tariffs, a KFC egg tart, and a Coke-can radio have in common? They all show why people stay engaged when effort meets reward in just the right balance. In this episode, we unpack the psychology of
Most loyalty programs look the same — points, tiers, discounts — yet some capture our attention while others quietly fade into the background. So what makes the difference? In this episode, we go beneath the surface to u
Asda’s bold “Pounds not Points” scheme looked like a runaway success with 6 million members in its first year — but by 2025 it was being called “all but dead.” In this episode of Loyalty Unlocked, we explore what went wr
Structuring loyalty isn’t about cost lines or neat P&Ls—it’s about leverage, proof, and being relentlessly customer-led. In this episode, we unpack how loyalty programmes should be designed inside organisations, why orch
In this episode of Loyalty Unlocked, Mark reflects on the design thinking behind yuu Rewards, five years after its launch. Exploring how constraint shaped every decision and why the real challenge wasn’t launching a loya
From childhood Panini albums to digital stamp cards in convenience stores, the urge to collect runs deep. In this episode, we explore how the psychology of collecting—progress, completion, and priming—can be harnessed in
In this episode of Loyalty Unlocked, we explore how agentic AI is fundamentally reshaping brand visibility - shifting power from awareness to relevance, and from advertising to understanding. As algorithms increasingly d
In this episode of Loyalty Unlocked, Mark Sage is joined by special guest David Parsons, CEO of Ellipsis and one of the most respected voices in loyalty strategy. Together, they take a deep dive into coalition loyalty —
What if you could predict how millions of customers would behave before your loyalty programme even launched? In this episode of Loyalty Unlocked, we explore why enrolment isn’t random — it’s remarkably consistent. From
In this episode of Loyalty Unlocked, we dive into one of the most debated questions in retail and loyalty - Do discounts drive more value or do loyalty points win in the long run? Drawing on experiences from yuu Rewards,
In this episode of Loyalty Unlocked, we discuss a surprising loyalty strategy - why making redemption harder can actually make it better. Diving into the psychology behind Considered Redemption, we see how yuu Rewards st
In this episode, we dive into the real role of loyalty programs - why they don’t drive new customer acquisition but are essential for increasing market share. We’ll explore the difference between market penetration vs. m
From loyalty programs to performance marketing, are we truly driving incremental sales, or just uncovering purchases that were inevitable? Marketers pride themselves on precision targeting, but what if that focus is actu
Marketers love to separate “brand” from “performance,” but it’s the message, not the medium, that drives impact. In this episode we'll explore how loyalty programs are more than just retention tools—they’re powerful, fir
Everything we thought we knew about loyalty might just be wrong. For years, marketers have clung to beliefs like the 80/20 rule, the cost of acquisition vs. retention, and the idea that loyalty members are inherently mor
This episode unpacks the key types of loyalty communications, from Lifecycle to Operational and Targeted, and their role in engaging customers. Featuring insights from loyalty expert Mark and a case study on yuu Rewards,
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Loyalty Unlocked is hosted by Jellypod. The show is categorised under business and has published 18 episodes.
Loyalty Unlocked has published 18 episodes.
Loyalty Unlocked regularly covers business. It sits in the business category.
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