Sep 30, 202656 min
Local SEO Audit https://www.sterlingsky.ca/local-seo/ Local SEO is changing fast. As AI reshapes search and Google's algorithms continue to evolve, many of the tactics agencies relied on just a few years ago aren't...
business
Local SEO - The Expert’s Guide
business · EN
About this Podcast:
Local SEO - The Expert’s GuideThe podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO.
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Contact path
Public web form
Booking probability
44%
Guest openness
Selective
80/100
Required Score
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What is Local SEO - The Expert’s Guide about?
Local SEO - The Expert’s GuideThe podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO.
What has Local SEO - The Expert’s Guide covered recently?
Recent episodes include "What Holly Starks Changed After Leaving Black Hat SEO" (30 September 2026, 56 minutes), "SEO’s Biggest Debates Right Now (with David Quaid)" (26 August 2026, 86 minutes), and "Ex-Googlers Reveal 3 Google Business Profile Secrets | Brad Wetherall & Joel Headley" (24 June 2026, 60 minutes).
How often does Local SEO - The Expert’s Guide publish?
Local SEO - The Expert’s Guide publishes roughly monthly, with episodes averaging 55 minutes across 20 episodes.
How hard is it to get booked on Local SEO - The Expert’s Guide?
Booking probability for Local SEO - The Expert’s Guide is 44%, and the host is rated Selective on guests. Local SEO - The Expert’s Guide requires a Pod Score of 80 or higher. Local SEO - The Expert’s Guide's contact route on record: public web form.
Who should pitch Local SEO - The Expert’s Guide?
The strongest fits for Local SEO - The Expert’s Guide are Marketing, Advertising & PR. Local SEO - The Expert’s Guide has a business audience.
About the host
Local SEO - The Expert’s Guide is a business podcast with 20 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Aug 26, 20261h 26mS2026
Local SEO Audit https://www.sterlingsky.ca/contact/ Is SEO broken, or just widely misunderstood? In this deep dive, Joy Hawkins is joined by SEO veteran David Quaid to tackle the most heated debates in the industry...
Jun 24, 20261 hourhttps://www.sterlingsky.ca/local-seo/ In Part 1 of this exclusive Episode, I sit down with former Google employees Joel Headley and Brad Wetherall to uncover what really happens behind the scenes of Google Business...
May 27, 20261h 30mS0<p>In this episode, we sit down with SEO legend James Dooley, who has built and ranked over 1,000 domains and generated more than 2 million enquiries online. If you’re wondering how to rank a website on Google in 2026...
Apr 22, 20261h 38mS0<p>Ever had a customer swear they left a 5-star review, but it never appears or vanishes without a trace? With sophisticated artificial intelligence and advanced pattern recognition capabilities, algorithms are getting...
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Mar 25, 202658 minS0<p>Google's increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these...
Local SEO - The Expert’s Guide
Google Business Profile Violations Google ACTUALLY Punishes
Feb 11, 20261h 57mS0<p>Google Business Profile suspensions, disappearing reviews, and sudden listing removals are happening more often than ever, and most business owners have no idea why.<br> </p> <p><br> </p> <p>In this webinar, we sit...
- Jan 14, 20265 minS0
<p>AI is changing local SEO fast—and your Google visibility may be shrinking even if rankings haven’t dropped. Using data from 179 Google Business Profiles, this video exposes how AI Local Packs are replacing the...
Jan 7, 20261h 2mS0<p>In this exclusive session, we’re joined by Mike King, one of the sharpest minds in search, to unpack the wildest shifts happening in Google’s AI-powered results right now. You’ll get a behind-the-scenes look at real...
Local SEO - The Expert’s Guide
Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
Dec 17, 20252h 1mS0<p>Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search...
- Dec 10, 20253 minS0
<p>We thought press releases were dead for Local SEO, but new tests prove they're a powerful, overlooked strategy! For more 👉🏻 https://www.sterlingsky.ca/do-press-releases-help-with-seo/ Discover how PRs boost local...
Local SEO - The Expert’s Guide
The Future of SEO: What Google Won’t Tell You (But We Will)
Nov 13, 20251h 34mS0<p>Dive deep into the evolving world of SEO with expert insights! Learn why traditional SEO tactics are dead, how Forbes' strategy crumbled, and the new 2026 playbook for success. Discover the power of brand building...
- Nov 5, 202512 minS0
<p>Struggling with 'near me' rankings on Google Maps? Our groundbreaking study of 8,000+ businesses across 200 cities uncovers 6 crucial, data-backed factors for dominating local search. We reveal why hiding your...
- Oct 29, 20259 minS0
<p>Got a 1-star Google review? Don’t panic—turn it into profit! Learn 7 proven strategies to handle negative reviews, build customer loyalty, and protect your reputation. These tips from experts like Tommy Mello and...
Local SEO - The Expert’s Guide
How Local Businesses Can Rank on Google With YouTube
Oct 28, 20252 hourS0<p>October 28, 2025 at 12:00 PM ET<br> </p> <p>Webinar: How Local Businesses Can Rank on Google With YouTube with Jeremy Vest<br> </p> <p><br> </p> <p>Discover how local businesses can leverage YouTube to rank higher on...
- Oct 8, 202510 minS0
<p>📈 Want to boost your Google rankings without hiring an SEO agency? This video reveals easy, actionable strategies that deliver real results—from improving reviews and tweaking title tags to optimizing your website...
Episode #28
The Shocking Truth About Local SEO Costs
Oct 1, 20259 minS0<p>🔍 Why Is SEO So Expensive? A Deep Dive into Real Costs and Risky Tactics<br> <br> Think SEO is pricey? This video reveals the hidden costs behind top-tier SEO—from salaries and software to risky tactics you should...
- Sep 24, 202521 minS0
<p>In this video, we reveal 10 local SEO tricks that sound crazy but work wonders to boost your rankings and get you noticed. From all caps in title tags to the magic number of Google reviews, these strategies can...
Local SEO - The Expert’s Guide
SEO Insider Tips from a Multi-Million Dollar Agency Founder
Sep 17, 20251h 2mS0<p>September 17, 2025 at 12:00 PM ET<br> </p> <p>Webinar: Mastering ROI in SEO: Insider Tips from a Multi-Million Dollar Agency Founder<br> </p> <p><br> </p> <p>Join us for an exclusive interview with Jason Hennessey...
- Sep 4, 202511 minS0
<p>Google Business Profile verification can be frustrating, but we've got you covered with 9 insider tips that will save you hours and make your verification process smoother. From Gmail mistakes to avoiding...
Recent guests
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