Feb 19, 202521 minS0
<p>The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news...
About this Podcast:
Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry.Host: Shawna Randolph
Pitch Analysis
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
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What is LOCAL EDGE about?
Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.
What has LOCAL EDGE covered recently?
Recent episodes include "Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation" (19 February 2025, 21 minutes), "Reviving Local Media: How Ontario’s New Policy Leads the Way" (24 January 2025, 19 minutes), and "Local Impact: How Storytelling Drives Community Engagement" (11 December 2024, 32 minutes).
How often does LOCAL EDGE publish?
LOCAL EDGE publishes roughly monthly, with episodes averaging 28 minutes across 21 episodes.
How hard is it to get booked on LOCAL EDGE?
Booking probability for LOCAL EDGE is 20%, and the host is rated Selective on guests. LOCAL EDGE requires a Pod Score of 80 or higher. LOCAL EDGE's contact route on record: verified email.
Who should pitch LOCAL EDGE?
The strongest fits for LOCAL EDGE are Marketing, Advertising & PR. LOCAL EDGE has a business audience.
About the host
LOCAL EDGE is a business podcast with 21 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jan 24, 202519 minS0
<p>On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant...
- Dec 11, 202432 minS0
<p>Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful...
Episode #17
Trust in Local Media
Oct 9, 202435 minS0<p>Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover...
- Aug 28, 202425 minS0
<p>Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring...
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Episode #15
Localize to Maximize: Advertising Success
Jul 12, 202420 minS0<p>In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services...
- May 29, 202431 minS0
<p>Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented...
- Apr 23, 202431 minS0
<p>Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian...
- Dec 22, 202328 minS0
<p>In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster...
- Dec 4, 202331 minS0
<p>Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in...
- Nov 15, 202331 minS0
<p>In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving...
- Oct 11, 202330 minS0
<p>In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers...
Episode #8
LOCAL EDGE- Revealing the Strength of "Local Commitment" Through Community Champions and Advocates
Sep 26, 202322 minS0<p>On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated...
- Sep 8, 202336 minS0
<p>Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group...
- Aug 25, 202328 minS0
<p>Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a...
- Aug 3, 202328 minS0
<p>Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in...
Episode #4
LOCAL EDGE- The Value of Small Markets
May 30, 202323 minS0<p>Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.<br><br>Welcome to LOCAL EDGE - A place for better...
- May 9, 202326 minS0
<p>Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community...
- Apr 27, 202326 minS0
<p>Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in...
- Apr 12, 202329 minS0
<p>Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in...
Recent guests
Recent guests on LOCAL EDGE. Study who booked and why before you pitch.
G
Greg Foster
lead vocalist and leader of Something Funky, Unsalvageable A Utah Jazz Podcast
S
Sarah Thompson
board-certified diplomat of oriental medicine, certified functional medicine practitioner, birth doula, Wireless Institute of Australia
S
Scott Stewart
Solicitor General for the State of Mississippi, Weltz Clothing and Paintball Fit
P
Paul McNeil
Head of Development, Steppe Consulting
Best industries to pitch LOCAL EDGE for
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