
Episode #26
Don’t Work More. Make the Work Matter More. | Ryan Kiefer
What counts as a meaningful conversation with a referral partner? Ryan Kiefer joins Todd Bookspan, Dave Savage, and Deborah Byrd on the Loan Officer Mastermind to explain why his Q4 plan starts with two quality conversations each working day, rather than another push to simply make more calls. Drawing on a personal experience that changed how he thinks about time, Ryan shares his Paid Attention framework: notice what is happening in someone’s world, ask useful questions, listen closely, and find a relevant way to help. The conversation covers choosing who to call, opening with curiosity instead of a pitch, moving beyond “just checking in,” and identifying a clear next step. Ryan also shares his simple M/O tracking approach and explains why a conversation does not need to produce an immediate referral to move a relationship forward. Pasted markdown Pasted markdown For loan officers and mortgage leaders planning their next quarter, this episode offers a specific practice to test: make the next two conversations worth having.

