List Building Lifestyle With Igor Kheifets

A 24-year-old making $450,000 a week in affiliate commissions. Seasoned vendors are spending six figures a month on ads while their email lists sit untouched. In this episode, Igor reports back from the JVZoo event in...

You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this episode, Igor shares his experience running ads on Reddit and Quora...

Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, the opposite is true. In this episode, Igor explains why the best...

Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer's head, the...

Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing's most persistent assumptions. Logos and images, he argues, don't build...

Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask...

Ask your audience what they want and they'll happily tell you — but what people say and what people actually buy are rarely the same thing. In this episode, Igor makes the case against the popular idea of "serving your...

Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds. In this episode, Igor makes the case for sending more emails, not...

Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this episode, he breaks down why your marketing stories feel forced, and why...

Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle through the distractions. Igor thinks that advice is a trap. In this episode, he argues that focus is not a willpower...

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why...

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why...

Most people run from crowded markets. They see competition, assume there's no room left, and talk themselves out of the very places where the real money lives. In this episode, Igor makes the counterintuitive case that...

Burnout isn't always caused by working too much. Sometimes it's caused by working on the wrong things, at the wrong time, with no clear direction . In this episode of The List Building Lifestyle , Igor breaks down the...

How hard would you sell something if you genuinely believed it could change someone’s life? In this episode of The List Building Lifestyle , Igor explores the uncomfortable relationship many entrepreneurs have with...