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Liquid Assets: A Beverage Industry Podcast

Hosted by Rabobank · news · EN · 100 episodes

Audience: 5

About this Podcast:

Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world.Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.

Pitch Analysis

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Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Liquid Assets: A Beverage Industry Podcast

What is Liquid Assets: A Beverage Industry Podcast about?

Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world.

Who hosts Liquid Assets: A Beverage Industry Podcast?

Liquid Assets: A Beverage Industry Podcast is hosted by Rabobank. The show has published 100 episodes to date.

What has Liquid Assets: A Beverage Industry Podcast covered recently?

Recent episodes include "Southern Glazer's on the latest moves into beer and competition in wine and spirits" (28 August 2026, 63 minutes), "Liquid Assets: My favorite things" (31 July 2026, 44 minutes), and "RNDC, Brown-Forman for sale, and Uncle Nearest crashes out: the most important stories of 2026 (so far)" (14 July 2026, 57 minutes).

How often does Liquid Assets: A Beverage Industry Podcast publish?

Liquid Assets: A Beverage Industry Podcast publishes roughly every two weeks, with episodes averaging 58 minutes across 100 episodes.

How hard is it to get booked on Liquid Assets: A Beverage Industry Podcast?

Booking probability for Liquid Assets: A Beverage Industry Podcast is 34%, and the host is rated Selective on guests. Liquid Assets: A Beverage Industry Podcast requires a Pod Score of 80 or higher. Liquid Assets: A Beverage Industry Podcast's contact route on record: verified email.

Who should pitch Liquid Assets: A Beverage Industry Podcast?

The strongest fits for Liquid Assets: A Beverage Industry Podcast are Beverages, Brewing & Distilling and Beer, Wine & Spirits Distribution. Liquid Assets: A Beverage Industry Podcast has a news audience.

About the host

Rabobank hosts Liquid Assets: A Beverage Industry Podcast, a news show with 100 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Liquid Assets: A Beverage Industry Podcast

    Southern Glazer's on the latest moves into beer and competition in wine and spirits

    Aug 28, 20261h 3m

    We catch up with Mark Chaplin (Southern Glazer's Wine & Spirits President, Commercial Sales) and Devyn Dugger (Senior Vice President, NY Beer Division) to discuss their recent beer-business-buying binge, focusing on the...

  • Liquid Assets: A Beverage Industry Podcast

    Liquid Assets: My favorite things

    Jul 31, 202644 min

    New drinks aplenty and trends always changing. Exploring culture, with the drinks we are raising. Asking a stranger, "Why did you order that thing?" These are a few of my favorite [drink] things. Friends at a conference...

  • Liquid Assets: A Beverage Industry Podcast

    RNDC, Brown-Forman for sale, and Uncle Nearest crashes out: the most important stories of 2026 (so far)

    Jul 14, 202657 min

    Sarah Barrett, Managing Editor at Wine & Spirits Daily, and Chris Shepard, Senior Editor at Beer Marketer's Insights, join us to debate the most impactful stories of the year so far. Have a question, qualm, or story to...

  • Liquid Assets: A Beverage Industry Podcast

    Beer boys solve a big mystery: Why is the on-premise so resilient?

    Jun 25, 20261h 20m

    For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend...

  • Liquid Assets: A Beverage Industry Podcast

    How do control states work?

    Jun 10, 20261h 3m

    Around 25% of US spirits sales move through control states, but how do they work? How are they different from open states, and what can suppliers do to improve their performance in these markets? In this episode we...

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  • Liquid Assets: A Beverage Industry Podcast

    The economic outlook amid an energy crisis three times larger than the shock from Russia's invasion of Ukraine

    May 27, 20261h 1mS0

    <p>US inflation in April reached its highest level in three years, driven in part by the war in Iran. The volume of oil flows affected by the conflict is three times larger than the disruption caused by the Russian...

  • Liquid Assets: A Beverage Industry Podcast

    Is beer back? Maybe

    May 15, 20261h 15mS0

    <p>This week, we review the pleasantly robust results from global beer companies during the first quarter of 2026. More importantly, we bid adieu to a dear friend and longtime contributor, Francois Sonneville. </p>...

  • Liquid Assets: A Beverage Industry Podcast

    Will the US wine industry ever recover from the current glut?

    Apr 21, 20261h 7mS0

    <p>Wine supplies continue to outstrip demand. Glenn Proctor of Ciatti and Jeff Bitter of Allied Grape Growers return to discuss the larger-than-(some)-expected 2025 California grape crush, the path to equilibrium in...

  • Liquid Assets: A Beverage Industry Podcast

    Breaking down the potential Pernod Ricard, Brown-Forman merger of equals

    Apr 8, 202632 minS0

    <p>In late March, Brown-Forman Corporation and Pernod Ricard confirmed they were in talks about a potential merger that would bring together giant brands like Jack Daniels, Herradura, Woodford Reserve, Jameson...

  • Liquid Assets: A Beverage Industry Podcast

    The new world for venture capital

    Mar 31, 20261h 5mS0

    <p >Many investors have abandoned the world of early-stage alcohol startups, leaving a gaping hole in the market. There is less money available to fuel startup growth, and potential buyers are demanding both scale and...

  • Liquid Assets: A Beverage Industry Podcast

    Heaven Hill on how to thrive in a downturn

    Mar 19, 20261h 10mS0

    <p>From 1970 to 1995, US per capita spirits consumption fell by nearly 50%. Yet some players, like Heaven Hill, emerged stronger and more diversified than when the downturn began. In this episode, Heaven Hill Chairman...

  • Liquid Assets: A Beverage Industry Podcast

    Are there any bright spots in wine and spirits? featuring Danny Brager and Dale Stratton

    Mar 3, 202636 minS0

    <p>Fresh from their rather somber state-of-the-industry presentation, SipSource analysts Danny Brager and Dale Stratton help identify whether there are any areas of growth and promise in the wine and spirits business...

  • Liquid Assets: A Beverage Industry Podcast

    How to become the biggest wine brand in the Midwest… or at least Indiana

    Feb 26, 202632 minS0

    <p>Oliver Winery is one of the largest wine businesses in the United States. It is located in Indiana. In this episode, CEO Pat Brown shares how the unusual origins of the business have helped the company capture...

  • Liquid Assets: A Beverage Industry Podcast

    Breakthru's Danny Wirtz on suppliers' shift to a "best athlete" strategy

    Feb 23, 202626 minS0

    <p>Danny Wirtz, Co-Chairman of Breakthru Beverage Group, discusses how brands are rethinking national agreements and what success looks like when performance, not footprint, are the primary concern for suppliers'...

  • Liquid Assets: A Beverage Industry Podcast

    US wine and spirits wholesalers are all in on hemp and other updates from WSWA

    Feb 19, 202641 minS0

    <p>We caught up with Francis Creighton, President and CEO of Wine & Spirits Wholesalers of America, on the floor at this year's Access Live conference in Las Vegas. In addition to helping its members navigate a very...

  • Liquid Assets: A Beverage Industry Podcast

    What's next for US beer distribution? featuring Harry Schuhmacher and Jenn Litz-Kirk

    Feb 10, 20261h 16mS0

    <p>The team from Beer Business Daily and Beernet Radio offer candid coverage of the tumult and upheaval in the US beer wholesaler business. </p> <p>In this episode, we touch on the following topics: </p> How are big...

  • Liquid Assets: A Beverage Industry Podcast

    The 2026 economic outlook

    Feb 3, 20261h 15mS0

    <p>Economics power duo Jane Foley and Christian Lawrence return to discuss the first 12 months of the Trump administration and the 2026 outlook for economies in the US and Europe. As always, the conversation is...

  • Liquid Assets: A Beverage Industry Podcast

    New dietary guidelines, endless CEO turnover, wholesale upheaval, and the growing threat of GLP-1 usage

    Jan 26, 202659 minS0

    <p>In this episode, we're joined by analyst Francois Sonneville and relationship manager Jonathan Magel to discuss the biggest news stories from the past 30 days, including:</p> The US issues new dietary guidelines for...

  • Liquid Assets: A Beverage Industry Podcast

    The biggest beverage stories of the last decade

    Dec 17, 20251h 15mS0

    <p >The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very special episode...

  • Liquid Assets: A Beverage Industry Podcast

    Public spirits companies hope the worst is over

    Nov 26, 202558 minS0

    <p >Special guest Richard Withagen (Equity Analyst at Kepler Cheuvreux) joins us as we review the latest earnings results from the spirits industry (Diageo, Pernod Ricard, Brown-Forman, Campari, Rémy Cointreau, and...

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