Hosted by Shivendra Lal · 🇺🇸 US · EN-US · 141 episodes
Established thought leaders with verified media credentials.
Exploring possibilities in Marketing.
Shivendra Lal hosts Likely Marketing, a business show with 141 episodes published.
Every brand begins its influencer marketing strategy by looking for reach. Bigger creators. Bigger audiences. Bigger numbers. But what if growth doesn't begin with followers at all? This episode reveals why the most succ
For decades, brands have obsessed over how they look and sound. Soon, they'll need to decide how they move. As humanoid robots enter stores, hotels, banks, and customer service environments, marketing faces a challenge i
For years, brands could win on social media by publishing more content, chasing algorithms, and buying reach. But that era is fading. Subscription models, declining organic reach, stricter regulations, platform fragmenta
A marketer has an idea—a landing page, a campaign, a new brand direction. Not long ago, turning that idea into reality meant weeks of briefs, revisions, approvals, and waiting. Today, a prompt can generate it in minutes.
For years, marketers chased audiences across social media feeds, battled changing algorithms, watched email open rates decline, and begged users to download yet another app. Then, an old technology quietly evolved. In th
A brand invested in great content, strong SEO, and a consistent online presence. By traditional search standards, everything looked right. Yet when AI search tools like ChatGPT, Gemini, and Perplexity generated answers,
In a world obsessed with publishing more content, brands are learning a hard truth: AI doesn’t trust what brands say about themselves as much as what others say about them. In this episode of Likely **Marketing, we explo
In the age of AI search, brands are no longer competing only for rankings. They’re competing to be understood. When someone asks ChatGPT, Google AI Overviews, or Perplexity about a company, the machine first asks: “Who e
The first version of the web gave us clicks. This one quietly takes them away. In this episode, we explore how AI browsers like Dia Browser, Comet Browser, Opera Neon, Atlas Browser, and Google Chrome are turning the int
It starts as a pattern you almost ignore—until it repeats. A clothing brand releases a music video. Then a fintech app. Then an airline. Not ads or placements, but full-scale productions with original songs, choreography
AI didn’t kill websites, it made them invisible. There was a time when platforms like Google defined discovery, and ranking meant relevance. Websites were the internet’s home. But today, AI search, social platforms like
A quiet trade show aisle changes in seconds: one ordinary booth becomes a portal, and curious passersby step into branded worlds they can see, touch, and remember. In this episode, “From booth traffic to brand immersion:
It began with a small shift inside Instagram, a simple “Add link” button that marketers had waited years for. But this wasn’t just a feature update. It was a signal. For a decade, “link in bio” shaped how traffic flowed,
A flicker. A shadow. A heartbeat that isn’t yours. Millions press play not just to watch horror, but to feel something deeper. Horror fans aren’t passive viewers—they seek intensity, remember what moves them, and reward
You open your analytics dashboard, searching for the next big content bet—sports, food, drama but nothing sticks. Then you notice a pattern: horror. Not jump scares or gore, but something deeper. Since 2015, horror movie
AI search is quietly rewriting the rules of discovery. With Google AI Overviews, users increasingly get answers directly on the search page without clicking a website. Convenient for users—but disruptive for publishers,
We are living in an age of information overload where AI can generate content faster than ever. Feeds are full of polished posts, perfect visuals, and algorithm-friendly messages—yet most of it disappears from memory wit
The room goes silent. The CFO asks: “If we move budget, what happens to revenue?” In today’s privacy-first, AI-driven chaos, guesswork fails. This episode explores how Marketing Mix Modeling (MMM) is becoming a strategic
For years, digital advertising chased cheap scale. Programmatic buying promised low CPMs and limitless reach, but brands lost control of context. Ads appeared beside misinformation, low-value content, and misaligned audi
The deal closes. Headlines celebrate synergy. Valuations look strong. From the $5T M&A peak of 2021 to regulator-blocked moves like Adobe’s attempted acquisition of Figma, boards focus on balance sheets. But between sign
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Likely Marketing is hosted by Shivendra Lal. The show is categorised under business (marketing) and has published 141 episodes.
Likely Marketing has published 141 episodes.
Likely Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
Likely Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Likely Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Likely Marketing average 19 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Likely Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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