
Episode #4
Episode 35: Fashion Sets You Free - And It Enslaves You. She's Building the Fix.
Fashion is supposed to be one of the purest forms of self-expression - how we show up, how we move through the world, how we tell the truth about who we are before we say a word. And yet it's also one of the most polluting industries on earth, and one of the most quietly enslaving, chasing trends, chasing approval, chasing a version of ourselves the industry profits from us never quite reaching. Yasmin Megerisi has lived inside that contradiction, across multiple countries and cultures, and instead of just critiquing it, she built something to answer it: Zilouet, a deep-tech engine powering identity-first retail - AI-driven, hyper-personalized, built to mirror you rather than sell you an idea of who you should be. In this episode, we go deep into that paradox, her personal journey into building it, what it actually takes to survive a brutal, resource-draining industry, and what she's learned about staying resilient when the building phase eats years of your life before it gives anything back. Check more about Zilouet: https://zilouet.ai/ Join our Sustainable Fashion Room in Abu Dhabi: https://jointherooms.com/sustainable-fashion-room Check out the tools: https://ispeakuplightup.com/scale-up/ Join us on socials: https://www.instagram.com/ispeakuplightup/ , https://ispeakuplightup.com/contact/






