Hosted by GriffinWink Advertising · 🇺🇸 us · EN-US · 16 episodes
Established thought leaders with verified media credentials.
Welcome to Life of the Brand, the podcast for business owners, marketing professionals, and anyone tired of throwing money at ads that don’t work. Brought to you by the team at GriffinWink, we cut through the buzzwords to bring you practical insights that actually move the needle. Get expert takes on the latest marketing trends, website audits (yes, we do name names), and real-world strategies to help you attract more traffic, convert more leads, and build a brand that actually lives up to the hype.
GriffinWink Advertising hosts Life of the Brand, a business show with 16 episodes published.
Is your website stunning but secretly useless? We sit down with our web developer to tackle one of the biggest tensions in web design: beautiful aesthetics versus real-world functionality. Sonia breaks down what she look
Meet Dawn Franklin — Texas Tech graphic design graduate, American Advertising Awards winner, and one of the most creatively curious people to walk through the GriffinWink doors. In this episode of Life of the Brand, we s
If you’ve ever wondered what actually goes into a successful content day, this episode is your behind-the-scenes pass. On this episode of Life of the Brand, we sit down with our Social Media Manager, Megan, to break down
How often should businesses really update their creative, and how do you know when it’s time to make a change? In this episode of Life of the Brand, Brian Wink unpacks one of the most common (and costly) questions in mar
In this episode of Life of the Brand, we sit down with Amanda Ruvalcaba, Account Executive, to talk about what makes marketing in El Paso truly unique and why relationships matter more than ever. With over 30 years of ex
Before we talk websites, code, or conversions, we’re introducing you to the person behind the pixels. In this episode of Life of the Brand, we sit down with Sonia Szeton, the web designer and developer behind many of the
In this episode of Life of the Brand, we’re introducing you to Sude Naz Keles, GriffinWink Advertising’s Digital Marketing and Content Creation Specialist who works across organic and paid social media strategy. Sude sha
Are marketing myths holding your brand back? In this episode of Life of the Brand, we break down some of the most common misconceptions in marketing and explain what actually works in today’s digital-first world. From th
In this episode of Life of the Brand, we’re welcoming Megan Maldonado, GriffinWink Advertising’s new Social Media Manager. With nearly 10 years of experience as a content creator, Megan shares how social media evolved fr
AI can write a paragraph in two seconds… but can it build a brand with soul? Hard NO. In this episode, Caylar and Rusty break down why AI is an incredible tool but a terrible replacement for real creative and strategic t
In this episode of Life of the Brand, we sit down with Rusty Griffin, agency partner, creative director, and account executive in our Lubbock office. From licking stamps in the 1980s to leading high-tech campaigns today,
In this episode of Life of the Brand, Caylar and Dakota Lynn unpack the ultimate showdown: Instagram vs. TikTok for businesses and brands. We dive deep into what each platform does best, what to watch out for, and how to
Do you really need an ad agency…or can Brenda at the front desk keep posting TikToks forever? In this episode, Brian and Caylar unpack the most-asked question in small business marketing: when DIY makes sense, when it st
In this episode of Life of the Brand, we’re hanging out with our Albuquerque account executive, Dakota Lynn! She shares how she found her way into the world of advertising and what it’s really like working with clients i
The search game is changing FAST. In this episode of Life of the Brand, we’re diving into how artificial intelligence is transforming search engines and what it means for your business. With the rise of tools like ChatGP
Every brand has a story, so why not tell you ours first? In this kickoff episode of Life of the Brand, GriffinWink Advertising President, Brian Wink, and Account Executive, Caylar Brinkman, spill the beans on why we star
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Life of the Brand has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Life of the Brand is hosted by GriffinWink Advertising. The show is categorised under business (marketing) and has published 16 episodes.
Life of the Brand has published 16 episodes.
Life of the Brand regularly covers business, marketing. It sits in the business category, with a marketing focus.
Life of the Brand is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Life of the Brand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Life of the Brand average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Life of the Brand's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.
