Life of the Brand

Welcome to Life of the Brand, the podcast for business owners, marketing professionals, and anyone tired of throwing money at ads that don’t work. Brought to you by the team at GriffinWink, we cut through the buzzwords to bring you practical insights that actually move the needle. Get expert takes on the latest marketing trends, website audits (yes, we do name names), and real-world strategies to help you attract more traffic, convert more leads, and build a brand that actually lives up to the hype.

Life of the Brand is a business podcast hosted by GriffinWink Advertising, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

GriffinWink Advertising hosts Life of the Brand, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Life of the Brand

  Websites: Aesthetics vs. SEO

  Apr 7, 202617 minS0

  <p>Is your website stunning but secretly useless?</p><p>We sit down with our web developer to tackle one of the biggest tensions in web design: beautiful aesthetics versus real-world functionality.</p><p>Sonia breaks down what she looks at first when auditing a website, why design and art are not the same thing, and how every site has to serve two audiences at once — real humans and search engine crawlers. You'll walk away knowing exactly what's quietly killing your conversions and your Google rankings.</p><p>In this episode, you'll learn:</p>How to audit your website's SEO he...

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  Life of the Brand

  Meet Dawn Franklin: Graphic Design Intern

  Mar 24, 202623 minS0

  <p>Meet Dawn Franklin — Texas Tech graphic design graduate, American Advertising Awards winner, and one of the most creatively curious people to walk through the GriffinWink doors.</p><p>In this episode of Life of the Brand, we sit down with Dawn for a conversation that's equal parts inspiring and real. She shares how she went from a small-town upbringing in Sweetwater, Texas to earning Gold and Judges' Choice at the Lubbock American Advertising Awards (on her very first submission). Her winning campaign, Crafted Cryptid, is a multi-platform branding concept built from scratch that blends American folklore with beverage packaging de...

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  Life of the Brand

  Social Media Content Days

  Mar 10, 202614 minS0

  <p>If you’ve ever wondered what actually goes into a successful content day, this episode is your behind-the-scenes pass.</p><p>On this episode of Life of the Brand, we sit down with our Social Media Manager, Megan, to break down how we plan, produce, and deliver custom content days for our clients at GriffinWink Advertising. From strategy and shot lists to on-site execution and post-production deliverables, we’re covering the full process.</p><p>Great content isn’t created by accident. It’s built with intention.</p><p>Whether you’re investing in professional marketing services or building an in-hous...

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  Life of the Brand

  When to Change Your Ads (And When Not To)

  Feb 24, 202617 minS0

  <p>How often should businesses really update their creative, and how do you know when it’s time to make a change?</p><p>In this episode of Life of the Brand, Brian Wink unpacks one of the most common (and costly) questions in marketing: when to refresh creative and when to let it ride.</p><p>We break down the difference between changing creative vs. rebranding, why even great ads can become “wallpaper,” and how data (not gut feelings) should drive creative decisions. Brian shares practical guidelines for updating creative across platforms like Google Display, Facebook ads, YouTube, OTT/CTV, s...

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  Life of the Brand

  Meet Amanda Ruvulcaba: Account Executive in El Paso

  Feb 10, 202616 minS0

  <p>In this episode of Life of the Brand, we sit down with Amanda Ruvalcaba, Account Executive, to talk about what makes marketing in El Paso truly unique and why relationships matter more than ever.</p><p>With over 30 years of experience in advertising and media, Amanda shares her journey into the industry, how her background shapes her relationship-first approach to client service, and why digital marketing has become one of the most effective tools for businesses today. From understanding local culture and brand loyalty to clearing up common misconceptions about marketing in a border city, Amanda offers thoughtful insights...

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