Life in Plastic

The interview podcast with and for circular economy practitioners, waste managers, material scientists. This is about the lessons learned from driving a more circular future.

Life in Plastic is a business podcast hosted by CleanHub, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

CleanHub hosts Life in Plastic, a business show with 8 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Life in Plastic

  95% Of Green Claims Are Now Illegal - EmpCo Explained- English Dub

  Sep 2, 202653 min

  Green Claims & Greenwashing: Why “Climate-Neutral” and “Sustainable” Claims Will Be Banned from September (with Christina Kufer)From September, everything changes for sustainable brands. The EU is getting serious about tackling greenwashing. Terms such as “sustainable,” “environmentally friendly,” or “climate-neutral” will effectively be blacklisted unless they can be backed up with solid evidence.In this episode, I speak with lawyer Christina Kufer about the Empowering Consumers Directive (EmpCo) and the Green Claims Directive. We discuss why almost all general environmental claims could soon face legal challenges, what will happen to companies’ own product labels, and why the term “climate-neutral” on packaging may soon become a thing of the past.Christina explains in practical terms what founders and marketing teams need to do now to avoid legal warnings and enforcement action.In this episode, you’ll learn:-The difference: What distinguishes the Empowering Consumers Directive from the Green Claims Directive?-The “sustainable” ban: Why broad terms such as “sustainable” or “eco-friendly” without certification could soon be illegal.-Label confusion: Why self-created environmental icons and logos will be prohibited, and which third-party certifications will still be permitted.-Climate neutrality: Why carbon offsetting can no longer be used to advertise a product as “climate-neutral” — and the difference between product-level and company-level claims.-Future claims: What strict rules apply if you say, “We’ll be Net Zero by 2030.”-Risk of legal warnings: What happens when a lawyer’s letter arrives including cease-and-desist notices, declarations to stop the claim, sales suspensions, and transition periods for using up existing stock.Links:Christina Kufer: https://www.linkedin.com/in/christina-kufer/Fieldfisher Germany: https://www.fieldfisher.com/de-de/locations/germany

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  Life in Plastic

  95 % der Green Claims sind jetzt illegal – EmpCo erklärt

  Sep 2, 202653 min

  Green Claims & Greenwashing: Warum „Klimaneutral“ und „Nachhaltig“ ab September verboten sind (mit Christina Kufer) Ab September ändert sich alles für nachhaltige Marken. Die EU macht ernst im Kampf gegen Greenwashing. Begriffe wie „nachhaltig“, „umweltfreundlich“ oder „klimaneutral“ landen auf der schwarzen Liste, wenn sie nicht niet- und nagelfest bewiesen sind. In dieser Episode spreche ich mit Rechtsanwältin Christina Kufer über die Empowering Consumers Directive (EmpCo) und die Green Claims Directive. Wir klären, warum fast alle allgemeinen Umweltaussagen bald abgemahnt werden können, was mit eigenen Produktsiegeln passiert und warum der Begriff „klimaneutral“ auf der Verpackung bald Geschichte ist. Christina erklärt praxisnah, was Gründer und Marketing-Teams jetzt tun müssen, um Abmahnungen zu entgehen. In dieser Folge lernst du: - Der Unterschied: Was unterscheidet die Empowering Consumers Directive von der Green Claims Directive?- Das „Nachhaltig“-Verbot: Warum allgemeine Begriffe wie „sustainable“ oder „eco-friendly“ ohne Zertifizierung bald illegal sind. - Siegel-Chaos: Warum selbst erstellte Umwelt-Icons und Logos verboten werden und welche Zertifikate (Dritte Seite) noch gelten.- Klimaneutralität: Warum CO2-Kompensation nicht mehr als „klimaneutral“ beworben werden darf (und der Unterschied zwischen Produkt- und Unternehmenswerbung). - Zukunftsaussagen: Welche strengen Regeln gelten, wenn du sagst: Wir sind bis 2030 Net Zero. - Abmahngefahr: Was passiert, wenn der Brief vom Anwalt kommt (Abmahnung, Unterlassungserklärung, Verkaufsstopp & Aufbrauchfristen).Links:https://www.linkedin.com/in/christina-kufer/https://www.fieldfisher.com/de-de/locations/germany

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  Life in Plastic

  PPWR Explained: What Changes for brands and producers?

  Aug 26, 202641 min

  The biggest packaging regulation in the world is here! Will your business be ready? In this episode of The Striving, Joel talks with Nairin Jones, an industry expert, about the EU’s new Packaging and Packaging Waste Regulation and why it reaches far beyond Europe. What You’ll Learn:The Shift from Directive to Regulation: Unlike previous directives that allowed for individual interpretation by member states, the PPWR is a harmonised law that applies uniformly across the entire EU.Beyond EPR: While Extended Producer Responsibility (EPR) focuses on downstream waste management, the PPWR targets the upstream value chain, including product design, recyclability, and the use of minimum recycled content.New Compliance Standards: Learn why businesses can no longer "pay their way out" of compliance and must instead focus on removing "forever chemicals" (PFAS) and ensuring packaging is recyclable at scale.Critical Deadlines: Understand the transition period ending on August 12, 2026, by which time companies must be fully compliant with new standards or risk severe penalties and sales bans.Global Supply Chain Impact: How international manufacturers and recyclers from China to India must adapt to meet strict EU supply chain due diligence and recycled content targets.Actionable Next Steps: Expert Neirin's advice on conducting a product portfolio stock-take, finding the right data management partners, and utilising AI to navigate complex regulatory requirements.Whether you are a B2C brand owner, a manufacturer, or an international distributor, this episode provides the essential roadmap for navigating the new era of circular economy regulations in Europe.Connect with Neirin Jones:LinkedIn: linkedin.com/in/neirinjones/Email: neirin@rainbow.venturesCompany: Rainbow Ventures, a venture studio building circular economy innovations.

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  Life in Plastic

  But Then I'd Be The Brand I Hated When I Was Younger.

  Aug 19, 202651 min

  Viktor Telegin is the founder of CHPO, a CleanHub brand partner and the creator of nonprofit Skate Nation. This conversation covers why he refused to build a profit maximising brand, how he supports refugees in Sweden and what happened when he opened his home to two teenage refugees. Expect a real talk about values over profit and the moment a business decides to take a stand.

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  Life in Plastic

  He Still Cut Plastic Anyway!

  Aug 19, 202631 min

  How Simply Home Eliminated Styrofoam from 400,000 Furniture Packages Yoram from Simply Home got disgusted assembling his own furniture breaking up sheets of Styrofoam that he knew would just sit in landfill forever. So he did something about it. In this conversation, Yoram shares the surprisingly simple process of eliminating Styrofoam from hundreds of thousands of furniture packages. No committees. No lengthy studies. Just a decision, a call to suppliers, and execution. We dig into: Why "greenwashing" criticism misses the point The crude truth about living in our own waste Why doing something imperfect beats doing nothing perfectly How entrepreneurship gives you the agency to actually change things This isn't about purity tests or reaching sustainability nirvana. It's about high-agency people making decisions that reduce harm—even when the path isn't perfectly clear. If you've ever felt paralysed by the complexity of "doing the right thing," this one's for you.

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