Leveraging Thought Leadership

What does it take for a corporate scientist with zero direct reports to land on a list dominated by business school professors and bestselling authors? That's the question Jayshree Seth had to answer for herself when...

Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere else entirely — and this episode, featuring...

What actually happens when academic research meets the boardroom? Peter Winick sits down with Nate Bennett — professor of management and faculty director of the Executive MBA program at Georgia State University 's J...

What separates a leader from someone who just holds a title? This episode goes looking for the answer with two people who've watched that question get answered under real pressure: retired Brigadier General Tom Kolditz...

Here's an uncomfortable question: if you replaced "Gen X" with a racial or ethnic label in a hiring conversation, would anyone tolerate it? Dan Pontefract — leadership and corporate culture strategist, six-time author...

What does it actually take to build a coaching methodology that thousands of people rely on? According to Mary Olson-Menzel , Founder and CEO of MVP Executive Development and author of the national bestseller What...

She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their reader. In this episode, Bill Sherman sits down with...

"Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense — it sounds like self-promotion, follower counts...

Every founder-led advisory firm knows the feeling: business comes in waves. Referrals and word-of-mouth are lovely — until the pipeline goes quiet for three months and nobody can explain why. In this episode, Mark...

"We hated your books." That's what a European competitor once admitted to Ivan Misner — years after trying to build a rival networking organization and watching his own members ask, "How come we don't have books like...

Here's an uncomfortable truth: most people will tell a total stranger about their weird rash before they'll tell their best friend how much debt they're carrying. That contradiction sits at the center of this episode...

Book the podcast. Do the interview. Move on to the next one. That's the default playbook for most podcast guests — and according to this week's guest, it's leaving most of the value on the table. Dustin Riechmann...

Why do we size up a rude stranger in seconds and decide they don't belong in our "tribe"? Dr. Benjamin Granger has a term for it: the evolutionary hangover — his phrase for the cognitive biases our brains evolved for...

What happens when the person telling your success story wasn't actually in the room? That's the moment that pushed John Winso r — Founder and Chairman of Open Assembly , Harvard Business School executive fellow, and...

You just spent two years writing a book. Now what? That's the question at the center of this conversation about book publicity, expectations, and the long game of building a body of work. Bill Sherman sits down with...