Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Leveling Up with Eric Siu is a business podcast hosted by Eric Siu, with 1,000 episodes on record and a Required Pod Score of 80.

Eric Siu hosts Leveling Up with Eric Siu, a business show with 1,000 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Leveling Up with Eric Siu

  How the Top 1% of Marketers Use AI Agents Today

  Oct 6, 202630 min

  AI agents are changing how marketers work. I walk through the content loops, team bots, repurposing workflows, and paid-media preparation I use across Grokbot, OpenAI Dots, Codex, and Meta Muse—and where marketing judgment still matters. Get the skills mentioned: https://skillsdojo.com/ Join our team: https://www.singlegrain.com/careers Chapters 00:00 Results, then the workflow 02:19 Find demand and build the content loop 08:57 Put agents inside the team 10:03 Join Single Grain 16:02 Repurpose with taste 19:54 Work with Single Grain 20:18 Work across tools with OpenAI Dots 21:44 Apply marketing judgment to AI output 24:32 Prepare paid media with Meta Muse 27:13 Marketing fundamentals are the advantage How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com Single Grain - AI marketing firm https://www.singlegrain.com Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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  Leveling Up with Eric Siu

  The AI SEO Playbook for 2027 (AEO, GEO + AI Agents)

  Oct 5, 202617 min

  Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I use Grok Bot and Jev to find content gaps, review drafts, and measure our AEO and SEO work. In this walkthrough, I show the routines, real WordPress drafts, citation checks, human review, and a mistaken hold I had to correct. I also show how Muse and Codex help turn ideas into a landing-page draft. This rollout is early. I explain the indexation issue and what I am measuring before scaling. 00:00 Show the system 00:15 Inputs and routines 01:40 Decide what to draft 05:09 Human review 05:59 Real draft outputs 07:41 Search fundamentals 08:17 Measure and correct 11:49 Repurpose with judgment 13:11 Muse to Codex handoff 16:07 Build, measure, iterate Single Grain - AI marketing firm https://www.singlegrain.com Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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  Leveling Up with Eric Siu

  The Biggest Jev Mistake People Make

  Oct 2, 20269 min

  Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I was using Jev after the expensive model had already done the work. In this video, I show the mistake, the filtering workflow I changed, and how I define criteria before trusting the output. We walk through real content examples, Grill Me versus Grill Me Overview, pre- and post-work checks, and why a human still needs to inspect the evidence. In one batch, Jev passed 189 of 517 chunks to the costly model. That is a filtering result, not a measured percentage of money saved. Clarifications: The 198/225 and 189/517 figures come from different datasets, not a controlled before-and-after test. Jev’s Noul returns the probability of yes; Choice selects an option; Score rates against ordered criteria. Score is not a confidence score. Chapters: 00:00 The biggest Jev mistake 00:53 Filter before the expensive model 01:33 Define the right criteria 02:49 Grill Me: questions one at a time 03:09 Work with Single Grain 03:31 Grill Me Overview: batch the questions 05:03 Add pre- and post-work gates 05:41 The real article and evaluation path 06:35 Keep a human in the loop 07:19 Teach your team the workflow Opening example footage: Simon Scrapes, “Jev for Claude is INSANE (Every Jev Concept Explained),” September 23, 2026: https://www.youtube.com/watch?v=D-Z5HnLW_ho How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu Single Grain - AI marketing firm https://www.singlegrain.com Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Connect your tools with Single Brain Gateway: https://www.singlebrain.com/gateway

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  Leveling Up with Eric Siu

  OpenAI Dots vs. Grok Bot vs. Muse for Business: Who Wins? Plus Best Use Cases

  Oct 1, 202620 min

  Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I compare OpenAI Dots, Grok Bot, and Muse for real business work. We look at Slack policies and handoffs, content workflows, shared agents, and marketing and sales use cases. Grok Bot is my current personal choice for the way I work. The best fit depends on your task, budget, and team. Keep a human in the loop and inspect the results. Chapters: 00:00 Which agent wins for work? 00:15 How the three agents compare 01:41 Dots: business tasks 03:02 Dots: Slack policy and handoffs 06:02 Where Dots fits 07:04 Muse: content workflows 07:16 A message from Single Grain 07:46 Muse: proof and human review 11:54 Grok Bot: shared agents 13:00 A message from Single Brain 13:29 Grok Bot: real business use cases 16:07 My current choice and best use cases Opening Dots footage: OpenAI, DevDay 2026. https://openai.com/index/devday-2026-recap/ How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu Single Grain - AI marketing firm https://www.singlegrain.com Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Connect your tools with Single Brain Gateway: https://www.singlebrain.com/gateway

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  Leveling Up with Eric Siu

  OpenAI's DevDay Is HUGE For Marketers: New Marketplace, Plugins Are Big, and Dots

  Sep 29, 20269 min

  Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com OpenAI's DevDay 2026 opens new ways for marketers to get discovered and build useful workflows. I walk through Dots, plugin discovery, Sign in with ChatGPT, the enterprise Marketplace, Decisions API, and Agents API, then explain what these changes could mean for AEO, SEO and paid media. The opportunity: turn a workflow people need into something they can find and use. Access depends on the product, plan, partner and market. The enterprise Marketplace is a procurement channel; plugin discovery and paid ads are separate routes. Examples and forecasts are my analysis, not a promise of rankings or revenue. Chapters: 00:00 Why marketers should care 00:34 Plugin discovery 02:26 Sign in with ChatGPT 02:59 Single Grain 03:28 A LinkedIn advertising workflow 03:46 The enterprise Marketplace 04:11 A broader discoverability playbook 04:58 Decisions API 05:17 Agents API and computer use 06:32 Package a useful workflow 07:18 AEO, SEO and paid media Source and on-screen launch material: OpenAI's official DevDay 2026 recap https://openai.com/index/devday-2026-recap/ How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu Single Grain - AI marketing firm https://www.singlegrain.com Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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