Episode #284
284: In 18 months I went from barely booking to thriving. Here’s what I changed.
What happens when a business that has been successful for YEARS suddenly… slows down? A year ago, Kelley was staring at an almost empty wedding calendar. After 15+ years in business and hundreds of weddings, 618 Studios had lost momentum. Somewhere along the way, the business had slipped into autopilot. So Kelley decided to become the student again. She went back through the exact strategies we teach inside The Luxury Mastermind. Branding. Positioning. Marketing. Planner relationships. Getting in the room. Saying YES again. And 18 months later? The momentum is WILD. 618 Studios is already 80% booked for 2027, couples are increasing their budgets to work with her, planner referrals are coming in, and demand is at a level she hasn’t experienced in years. In this episode, we’re talking about what changed, why even an established wedding photography or videography business can’t stay on autopilot forever, when it actually makes sense to raise your prices, and why sometimes the best thing you can do for your business is get hungry again. Because sometimes the opportunity that looks “too small” is the one that changes everything. If business has felt a little slower than you’d like lately, this conversation is for you. Timestamps: 00:00 - 04:50 | The End of an Era: Retiring The Luxury Mastermind 04:51 - 08:08 | Going All In: Student Success & Building a Sustainable Business 08:09 - 12:09 | From Booking Drought to High Demand: Rebuilding 618 Studios 12:10 - 16:49 | Why Business Momentum Slows & the Work It Takes to Get It Back 16:50 - 20:27 | Raising Your Prices: When the Market Is Actually Ready 20:28 - 25:15 | Saying Yes Again: Networking, Opportunities & Getting Back in the Room 25:16 - 29:36 | Staying Hungry, Investing in Support & What’s Next for Level Up The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: Instagram: https://www.instagram.com/thelevelupco/ Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ Kelley's Instagram: https://www.instagram.com/618studios/ Website: https://thelevelupco.com/
