Let's Talk Dog Business

In this episode we get honest about one of the biggest struggles facing dog trainers and behaviourists: knowing what to charge for your services and feeling confident enough to believe you deserve to earn a decent...

In this episode we get honest about sales objections and what’s really going on when people say, “It’s a bit expensive” or “I need to speak to my partner.” We look at why this objection to buying is so often just the...

Running a dog business isn’t just about being good at what you do with dogs. It’s about getting noticed, building relationships, creating a customer experience people want to return to, dealing with the unexpected and...

In this episode we get honest about using AI in your business. We talk about why so many dog trainers who are stretched, short on time, unsure what to say or how to show up online, lean on it so much. Unfortunately...

Many dog trainers start out trying to be everything to everyone, instead of focusing on the one thing we love and becoming brilliant at that. In this episode we sit down with Olivia Jones, the Biker Girl Dog Trainer, to...

When you look under the hood of most of your “I’m stuck” moments in your dog training business, you’ll usually find the same thing behind it - fear. Fear of getting it wrong, fear of what other trainers will say, fear...

When they strip away the “build a 7-figure empire” noise, most dog trainers realise that they just want a business that feels good to run. One that lets them actually help dogs and people. Today, we sit down with Josh...

When you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as transformative. In this episode, we...

Most force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content creators. Add AI into the mix and it can feel...

Most dog trainers are still using a 90s-style model: six-week courses, one-off sessions, and long gaps between classes. A model that rarely works in today´s crazy busy world that is full of highly distracted and already...

<p>Most dog trainers didn’t become self‑employed because they craved spreadsheets, tax returns, and late‑night admin. They started because they loved dogs, loved learning, and wanted to do something that wasn´t soul...

<p>Most dog trainers are losing hours of headspace to what we call “comparatinitis” – the constant urge to measure your business against everyone else’s.</p> <p>A new trainer appears in your area, someone launches...

<p>Most force‑free dog trainers are finding it increasingly hard to attract clients. They are passionate, educated and deeply committed to canine welfare - yet their businesses struggle. Not because they’re not good...

<p>Many dog trainers accidentally build businesses that burn them out: 60-hour weeks, low prices, blurry boundaries, and no real way to step back. It doesn’t have to be like that. Treating your training business as a...

<p>At some point, most dog trainers feel incredibly frustrated and unsure of themselves. Their clients are rarely anything like ideal students, and the end results are often disappointing. Today’s episode is about what...