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Let’s talk ABM
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businessmarketing

Let’s talk ABM

Hosted by strategicabm · 🇺🇸 US · EN · 85 episodes

Where this show ranks

Episodes
85
Last ep.
25 days ago
Avg length
43m
Booking Probability™
32
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
27
Niche reach.
Virality (30d)
44
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
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Guest openness
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Best topics to pitch
businessmarketing

About this podcast

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

businessmarketing

About the host

strategicabm hosts Let’s talk ABM, a business show with 85 episodes published.

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Recent episodes

Our AI reads these to draft pitches

85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

Nov 14, 202535m0

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and

Show notes

84. ABM: The Language of Relationships

Nov 14, 202538mEp. 840

Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven pro

Show notes

83. ABM: Beyond the Campaign

Nov 14, 202546mEp. 830

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle M

Show notes

82. ABM: An Account-based Mindset

Nov 6, 202541mEp. 820

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, H

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81. The Shift to Human-first ABM

Oct 20, 202535mEp. 810

Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company’s ABM program from a single one-to-one pilot into

Show notes

80. Building ABM from the ground up

Oct 13, 202541mEp. 800

Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroli

Show notes

79. Scaling ABM from the Inside Out

Oct 9, 202538mEp. 790

Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales

Show notes

78. The ABM Operating System

Jun 2, 202540mEp. 780

Heather Adkins is a data-driven ABM leader, currently overseeing Marketing, Growth, and Strategy at KPMG US. She oversees one of the largest ABM teams globally, aligning industry and account insights to deepen client rel

Show notes

77. Scaling ABM, the IBM Way

Apr 21, 202537mEp. 770

A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Market

Show notes

76. ABM from the frontline

Apr 4, 202545mEp. 760

A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected enterprise brands, including SAP and Amazon Web Services. With deep experti

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75. From ABM to ABX

Mar 19, 202550mEp. 750

A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led

Show notes

74. Mastering Public Sector ABM

Mar 10, 202534mEp. 740

Brittney Hamer is a seasoned ABM leader specializing in targeted strategies that drive client engagement and business growth. In her most recent role as Director of Campaign & Digital Marketing at Gainwell Technologies,

Show notes

73. Scaling ABM with Precision

Feb 17, 202552mEp. 730

Anna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department at Influ2, Anna has driven exceptional results, including a 123% incre

Show notes

72. ABM Strategy: From Pilot to Scale

Jan 21, 202547mEp. 720

Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Generation. As Director of Global ABM Worldwide Strategies at Pure Storage

Show notes

71. Customer Expansion ABM

Jan 16, 202555mEp. 710

Katarzyna brings a unique blend of strategic vision, creativity, and precision to the world of ABM. As a Senior Global ABM Manager, she excels at turning data into actionable insights, navigating complex B2B landscapes,

Show notes

70. ABM: The Next Frontier

Nov 6, 202458mEp. 700

Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before joining Forrester, Nora worked as a B2B Marketer, leading both demand g

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69. Brand to Demand ABM

Oct 1, 202442mEp. 690

Sophia Agustina is a Global Marketing leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is a co-creator of the 9 Cs framework - a go-to-market (GTM) strategy focusing on get

Show notes

68. Winning with ABM

Sep 3, 202446mEp. 68S1

In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she’s built a formidable

Show notes

67. Customer ABM

Jul 15, 202443mEp. 670

Interviewed in this episode of Let's talk ABM is Sloan Newman, Manager, ABM Programs – Americas, at NTT DATA. An award-winning ABM leader, Sloan has over 20 years of experience crafting personalized marketing strategies

Show notes

66. Next Generation ABM

Jun 19, 202434mEp. 660

In this episode of Let's talk ABM, we speak with Celia Slack, Pursuit Marketing Lead, EMEA at ServiceNow. As a specialist in Account-based Marketing, Celia has global end-to-end experience gained from some of the world's

Show notes

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessmarketing

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Best industries to pitch Let’s talk ABM for

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Frequently asked questions

How do I pitch Let’s talk ABM as a podcast guest?

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Who is the host of Let’s talk ABM?

Let’s talk ABM is hosted by strategicabm. The show is categorised under business (marketing) and has published 85 episodes.

How many episodes does Let’s talk ABM have?

Let’s talk ABM has published 85 episodes.

What topics does Let’s talk ABM cover?

Let’s talk ABM regularly covers business, marketing. It sits in the business category, with a marketing focus.

Is it hard to get booked on Let’s talk ABM?

Let’s talk ABM is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is Let’s talk ABM currently accepting guest pitches?

Let’s talk ABM hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are Let’s talk ABM episodes?

Episodes of Let’s talk ABM average 43 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does Let’s talk ABM typically look for?

Our data rates Let’s talk ABM's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 9 days ago.

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