
Episode #34
A New Colleague, Not PowerPoint 2.0: Annika in der Beek, Statista
In this episode of the Leaders in Talent podcast, Adriaan Kolff sits down with Annika in der Beek, Chief People Officer at Statista. A psychologist who somehow went business, Annika started in M&A, moved into HR consulting at Accenture, and joined About You in 2020 at 700 people, leaving after the IPO at 1,600. Since early 2024 she has been Statista's first CPO, hired as the founders stepped out and a new CEO took over. Statista is moving from a media company to a data and software business, with its data now inside ChatGPT, Claude and Microsoft Copilot. Annika explains what that does to the org underneath: why silos made sense in hypergrowth, what she found on arrival (nine HR teams across 13 countries, no central HR beyond contracts and payroll), and why transformation does not end after the first restructuring. She is candid about closing offices, not being the most liked person in the company, and learning that her last employer's playbook, a 20 minute walk away, did not transfer. The second half is about AI as a new colleague rather than a better PowerPoint: remodelling the content department sub-process by sub-process, a SharePoint HR assistant in Langdock, and the performance coach agent she wrote herself, which prepares leaders but is not allowed to fill in the review or press submit. Plus the math on token costs, and why she blocks hours every week to write agents. Timecodes 00:00 Cold open 01:32 Welcome, and Annika's own podcast 02:56 Statista, and a psychologist who went business 06:02 From media company to data business: why silos made sense 11:21 Nine HR teams, one company 15:30 Transformation does not stop 18:33 Advice to her younger self, and the blueprint trap 23:56 AI urgency you can see in the revenue numbers 28:29 AI as a new colleague, not PowerPoint 2.0 29:32 Content department, Langdock, and token costs 33:39 The performance coach agent that never presses submit 38:14 Never say never, and the first AI-free retreat ___________________________ Connect with us on LinkedIn: https://www.linkedin.com/company/matchr/ Get in touch with us: https://www.matchr.io/who-we-are/contact/ ___________________________ Connect with Annika in der Beek: https://www.linkedin.com/in/annika-in-der-beek/ Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/ ___________________________ Resources mentioned in this episode: HR ungeschminkt, der ehrliche Personal-Podcast (German), with Annika in der Beek and Anjuli Mauer: https://hr-ungeschminkt.podigee.io/ ___________________________ RSS feed: https://media.rss.com/leaders-in-talent/feed.xml






