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Hosted by Fexingo · 🇺🇸 US · EN · 119 episodes
Established thought leaders with verified media credentials.
Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails
Fexingo hosts Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy, a business show with 119 episodes published.
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a fresh B2B lead gen tactic: tracking competitor employee location changes. They discuss how relocations often signal personal events—like marriage
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a specific B2B lead gen tactic: monitoring competitor employee LinkedIn profile updates. They break down a real-world example from HubSpot, where a
In this episode, Lucas and Luna explore how B2B marketers can turn competitor case study updates into a lead generation trigger. When a competitor publishes a new customer success story, it signals that the featured comp
In this episode, Lucas and Luna explore how B2B sales teams can mine competitor product reviews on platforms like G2, Capterra, and TrustRadius for lead generation. They break down a specific case: a SaaS company targeti
Episode 128 of Lead Generation with Fexingo dives into a surprising signal for B2B demand gen: changes in competitor employees' LinkedIn profiles. Lucas and Luna explore how a profile update—a new title, a skill add, or
Episode 127 turns a simple HR metric into a lead gen weapon: employee tenure. Lucas and Luna break down how a short-tenured competitor sales team signals account vulnerability — and how long-tenured engineering teams rev
Episode 126 of Lead Generation with Fexingo digs into a surprisingly rich lead-generation source: competitor Trustpilot reviews. Lucas and Luna walk through how B2B marketers can mine negative reviews for frustrated cust
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a powerful yet underutilized B2B lead gen tactic: mining competitor webinar registration forms for actionable account targets. Lucas explains how fo
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a clever but underused B2B lead gen tactic: monitoring competitor landing pages that go dark after a campaign ends. They discuss how these abandoned
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a lesser-known B2B lead gen tactic: mining competitor job listings for salary ranges. When a competitor posts a role with a significantly higher sal
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a counterintuitive lead gen tactic: mining competitor customer testimonials for prospect targets. They walk through a specific case—a mid-market Saa
Episode 121 of Lead Generation with Fexingo. Lucas and Luna drill into a specific B2B lead-gen tactic: monitoring competitor LinkedIn job descriptions for language shifts. When a competitor changes a job title from 'Acco
Episode 120 of Lead Generation with Fexingo dives into a subtle but powerful lead-gen trigger: changes to competitors' pricing pages. Lucas and Luna walk through a real-world example involving a mid-market SaaS analytics
In episode 119 of Lead Generation with Fexingo, Lucas and Luna explore a surprisingly underexploited lead gen source: competitor customer survey data. Lucas explains how publicly available customer satisfaction surveys,
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a subtle but powerful lead gen signal: shifts in a competitor's press release tone. They dissect a real example from a cybersecurity company whose l
Episode 117 of Lead Generation with Fexingo dives into a specific, high-leverage tactic: using competitor customer churn as a lead gen trigger. Lucas and Luna walk through how a real B2B SaaS company—fictionalized as 'Fl
In episode 116 of Lead Generation with Fexingo, Lucas and Luna explore a surprising source of B2B pipeline intelligence: competitor conference floor plans. By analyzing where your rivals place their booths, which session
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a fresh angle for B2B lead generation: monitoring competitor customer churn signals. They break down how to track clues like a competitor's sudden p
In episode 114 of Lead Generation with Fexingo, Lucas and Luna explore an overlooked goldmine for B2B pipeline: the LinkedIn profiles of your competitors' customer success managers. Lucas breaks down a specific case — a
In this episode of Lead Generation with Fexingo, Lucas and Luna explore a clever B2B lead gen tactic: mining competitor conference agendas for session titles to identify buyer priorities and trigger outbound campaigns. T
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Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy is hosted by Fexingo. The show is categorised under business and has published 119 episodes.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy has published 119 episodes.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy regularly covers business. It sits in the business category.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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