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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune.
Unknown Host hosts Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy.
In this episode of Lead Generation with Fexingo, Lucas and Luna dive into the power of sales-triggered email sequences for B2B lead generation. They explore how tying email outreach to specific buyer actions—like visitin
In this episode, Lucas and Luna explore how B2B lead generation teams are deploying intelligent chatbots on their websites to qualify leads around the clock, reducing response time from hours to seconds. They examine a c
In this episode, Lucas and Luna explore how B2B lead gen teams are using third-party intent data to identify which prospects are actively researching solutions right now. They break down how companies like Bombora and G2
Lucas and Luna unpack a specific lead-gen tactic that's quietly transforming B2B sales cycles: trigger-based outreach. Instead of waiting for inbound forms, top-performing teams monitor events like funding rounds, leader
In this episode of Lead Generation with Fexingo, Lucas and Luna drill into one of the most overlooked metrics in B2B lead generation: lead response time. They break down the classic Harvard Business Review study showing
Episode 29 of Lead Generation with Fexingo dives into AI predictive lead scoring—why it's overtaking traditional lead scoring models in 2026. Lucas and Luna examine a real case: how a mid-market SaaS company used predict
In this episode, Lucas and Luna explore how account-based advertising has evolved in 2026 to become a core B2B lead gen tactic. They break down the shift from broad targeting to hyper-specific ad campaigns aimed at named
Lucas and Luna dig into a neglected lever of B2B lead generation: the sales sequence audit. Lucas cites a 2025 study from Outreach showing that 67 percent of follow-up emails are never opened because they arrive during t
Most B2B lead gen campaigns fail because they pitch before they understand the buyer's process. In this episode, Lucas and Luna dig into the difference between a pitch deck and a sales playbook, using the example of a cy
Episode 25 of Lead Generation with Fexingo: Lucas and Luna dive into why a sales plays playbook — not a standard sales script — is the missing piece for many B2B lead gen teams. They unpack how a structured, scenario-bas
In this episode of Lead Generation with Fexingo, Lucas and Luna unpack why B2B companies are shifting from one-off lead gen assets to persistent sales enablement content hubs. Using the example of a cybersecurity SaaS fi
In Episode 23 of Lead Generation with Fexingo, Lucas and Luna unpack why most B2B content fails to generate pipeline — because it's written for marketers, not sellers. They drill into a specific case: how a mid-market Sa
Lucas and Luna dive into why account-based lead scoring is replacing traditional lead scoring in B2B. They break down how companies like Snowflake and Outreach shifted from individual-fit to buying-group scoring, using i
Lucas and Luna explore the rise of AI avatars in B2B sales demos. They break down a real case: a mid-market SaaS company that replaced 30% of its initial demo calls with an AI avatar named 'Alex,' leading to a 22% increa
With third-party cookies fading and GDPR enforcement tightening, B2B lead gen teams are scrambling to retool their data strategies. Lucas and Luna unpack a concrete case: how a mid-market SaaS company rebuilt its pipelin
In this episode of Lead Generation with Fexingo, Lucas and Luna tackle a hidden drain on B2B pipeline: data decay in your CRM. They examine a real-world case where a mid-market SaaS company found 38% of their contacts ha
In this episode of Lead Generation with Fexingo, Lucas and Luna dive into why B2B newsletters are quietly becoming the highest-converting lead gen channel in 2026. They break down data from a 12-month study of 500 B2B co
Episode 17 of Lead Generation with Fexingo explores the surprising resurgence of webinars as a top B2B lead gen channel in 2026. Lucas and Luna dig into new data showing that interactive, on-demand webinars now convert a
Episode 16 of Lead Generation with Fexingo digs into why single-touch attribution models are sabotaging B2B pipeline. Lucas and Luna break down a real case: a cybersecurity SaaS company that was giving 80% of lead credit
In this episode, Lucas and Luna explore why direct mail is making a comeback in B2B lead generation. They break down new data from the USPS showing that physical mail paired with digital follow-ups generates 40 percent h
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Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy regularly covers Business. It sits in the Business category.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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