
LBM Talks
How Dakota County Lumber Built Its Social Media Presence
Dakota County Lumber President and CEO Sunny Bowman joins Sally to talk about how the lumberyard built its social media presence and the role it now plays in the company’s brand, culture, and sales efforts. Sunny shares why DCL prioritizes Instagram, how the team creates entertaining content without taking employees away from their jobs, and why the company recently expanded its strategy with a separate CEO social media presence.






