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Who is the host of Lay of The Land?

Lay of The Land is hosted by Unknown Host. The show is categorised under Business (entrepreneurship) and has published 269 episodes.

How many episodes does Lay of The Land have?

Lay of The Land has published 269 episodes.

What topics does Lay of The Land cover?

Lay of The Land regularly covers Business, Entrepreneurship. It sits in the Business category, with a entrepreneurship focus.

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Lay of The Land is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

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Episodes of Lay of The Land average 62 minutes, giving guests a long-form format with plenty of time to expand on their expertise.

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Business

Lay of The Land

Hosted by Unknown Host · Business · EN · 269 episodes

Audience: 6

Apple Podcasts Website

About this Podcast:

Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.

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What is Lay of The Land?

Lay of The Land is a business podcast hosted by Unknown Host, with 269 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

About the host

Unknown Host hosts Lay of The Land, a business show with 269 episodes published.

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Lay of The Land
#262 Paul Benner — Platform Beer Company
Sep 10, 20261h 15m
Paul Benner is the founder of Platform Beer Company. What began in 2014 as a tiny neighborhood brewery grew remarkably quickly through constant experimentation before ultimately being acquired by Anheuser-Busch in 2019. Platform was also personally meaningful to me…. with many formative conversations in my own entrepreneurial journey and life having occurred within its walls. In our conversation, Paul and I unpack the full Platform story—from his early interest in entrepreneurship and homebrewing, to Cleveland Brew Shop, Platform’s founding insight, hypergrowth, acquisition, COVID, and its eventual closure. We then explore what came after: separating his identity from the company, leaving and ultimately returning to Cleveland, going deep on Bitcoin and building a mining operation in West Texas, his thinking on money, inflation, affordability, and the K-shaped economy, and his return to beer as U.S. CEO of Pinter here in Cleveland. 00:00 Introduction and guest background 02:25 The significance of Cleveland and Platform's legacy 05:42 Early entrepreneurial influences and interest in beer 10:27 Starting the Cleveland Brew Shop and market insights 12:46 The power of doing and first-mover advantage 16:05 Launching Platform Beer Company 22:33 Growth, experimentation, and industry trends 28:09 Scaling challenges and navigating rapid growth 33:17 Impact of COVID-19 and strategic reflections 39:56 Post-Platform identity and exploring new ventures 42:15 Discovering Bitcoin and its influence 55:09 Building in the world of Bitcoin mining 01:00:11 The role of reading, learning, and curiosity 01:03:22 Reflections on success and happiness 01:08:13 Returning to Cleveland and local appreciation 01:11:33 Favorite hidden gems in Cleveland 01:13:22 Closing thoughts and contact information ----- LINKS: https://pinter.com/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/
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Lay of The Land
#261 Gerald Hetrick — Round III (CentSight)
Sep 3, 20261h 1m
Gerald was one of the very first guests ever on Lay of The Land, back on episode 6, where we talked about his path through Vox Mobile, building Able, and what it took to grow a venture-backed software company from Cleveland. We then picked the story back up on episode 142 after Able’s acquisition by Bullhorn, exploring what an exit actually feels like, what Gerald had learned about company-building, and his work with Bezlio, Docket, and EOS. Today, we continue that arc with Gerald’s newest chapter: CentSight, an AI financial analyst platform designed to help founders and small business owners move from financial data to financial clarity, having just closed a $1.5m seed round. In our conversation, Gerald and I talk about what it feels like to build again after an exit, the evolution from pursuing success to pursuing happiness, what coaching other founders taught him about decision-making, the gap between financial fluency and financial honesty, how AI changes the speed and shape of company-building, and why Gerald is still committed to building from Cleveland. We also explore the tension between velocity and taste in the AI era, the importance of human judgment, and what it means to start from zero again with more experience, more humility, and still a lot of joy. Gerald is a thoughtful repeat founder, a candid operator, and someone whose story has become something of a living chronology of entrepreneurship on this podcast. Please enjoy my third conversation with Gerald Hetrick. 00:00 Introduction and Gerald's entrepreneurial background 03:34 Gerald's journey from Vox Mobile to SenseSite 07:55 The joy of building something new from scratch 11:31 Lessons from coaching entrepreneurs and EOS 17:55 Introducing SenseSite and its origin story 22:55 The core problem SenseSite addresses for SMBs 27:46 Building trust with AI products 33:00 The future of AI in finance and decision-making 41:45 Reflections on product market fit and team building 48:50 Gerald's current focus and excitement about the future 55:46 Gerald's thoughts on building in Cleveland 57:55 Closing thoughts and how to connect with Gerald ----- LINKS: https://centsight.com/ https://linkedin.com/in/geraldhetrick Episode 6: https://www.layoftheland.fm/6-gerald-hetrick-able/ Episode 142: https://www.layoftheland.fm/142-gerald-hetrick-part-ii-bezlio-eos/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/
Listen Show Notes
Lay of The Land
#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital
Aug 13, 20261h 1m
Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they have helped lead the business through a period of significant growth while becoming the two youngest executives in their industry. Beyond manufacturing, they are the Co-Founders and Managing Partners of BowFin Capital, an early-stage venture investment platform focused on backing exceptional founders across healthcare, fintech, industrial technology, and consumer businesses. They became angel investors in a fast-growing New York City startup while still in their early twenties and are passionate about expanding access to entrepreneurship and early-stage investing. Finn and Bowen are the first brothers / dual recipients to ever receive Fast Track 50's Young Entrepreneur Award together, and recently became the first brothers in the 20-year history of the Cleveland Professional 20/30 Club’s Top 25 Under 35 list to be honored in the same class. Under their leadership, Alexy Metals was also recognized as Ohio Business Magazine’s Most Innovative Ohio Company in 2025. Through both operating businesses and investing in the next generation of founders, they are working to build enduring companies in Ohio while helping inspire more young people to pursue entrepreneurship. 00:00 Introduction to Bo and Finn Alexy and their business journey 02:07 The importance of innovation in legacy industries 03:02 The story of Alexi Metals and their industry niche 07:28 Explaining brazing alloys and precious metal refining 09:52 Innovating in an industry resistant to change 14:32 Valuable insights in scrap and recycling 16:45 Creating a circular economy in precious metals 22:24 Growth opportunities and market expansion 24:16 The role of technology and e-commerce 27:33 Building in Northeast Ohio and community impact 29:09 The origin of Bofin Capital and venture journey 36:16 Lessons learned from early investments and trust-building 40:01 Storytelling, narrative, and building brands 45:24 Leadership lessons from parents and ambition 50:48 Reflections on entrepreneurship and future goals 53:26 The value of building publicly and inspiring others 58:46 Closing thoughts and hidden gems in Cleveland ----- LINKS: https://alexymetals.com/ https://www.linkedin.com/in/finnalexy/ https://www.linkedin.com/in/bowenalexy/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/
Listen Show Notes
Lay of The Land
#258 Kumar Arora — Arora Ventures
Aug 3, 202648 min
Kumar Arora — entrepreneur, investor, brand-builder, and the founder of Arora Ventures, a venture studio and portfolio of businesses spanning hospitality, apparel, events, creative agency work, and consumer brands. Born and raised in Cleveland’s Little Italy, Kumar grew up between science and art, a duality that continues to shape how he builds today. In our conversation, Kumar and I explore the cohort of ambitious Clevelanders he came up alongside, his early path through nightlife, events, and entertainment, the lessons embedded in failure and reinvention, and how ventures like Sora, ILTHY, Underdogs, and FutureLAND reflect a broader vision for Cleveland — one rooted in creativity, collaboration, and the belief that this city can think bigger, see in color, and export far more of its talent, culture, and ambition to the world beyond it. 00:00 Introduction to Kumar Arora and Cleveland's Building Scene 00:27 Kumar's Background and Cleveland Roots 01:15 Changing Perceptions of Cleveland 02:11 The Cohort of Cleveland Disruptors 03:24 Early Entrepreneurial Ventures and Failures 05:17 The Role of Personal Taste in Business 06:24 LA vs Cleveland: Roots and Energy 07:59 High Standards and Ambition in Cleveland 08:53 Evolution of Entrepreneurship in Cleveland 10:25 The Importance of Human Connection 11:49 Arora Ventures: From Exit to Investment 13:17 Brand and Taste: Living, Breathing Systems 15:35 Can You Improve Taste? Insights from Kumar Arora 17:17 The Pillars of Kumar's Business Evolution 19:00 Systems and Processes in Portfolio Management 20:07 Lessons from Failures and Resilience 22:30 Working Towards Freedom and Empowerment 23:52 Cleveland's Unique Perspective and Color 25:30 The Subjectivity of Color and Perception 26:55 Building Cleveland's National Profile 28:22 Cleveland's Identity and Future Potential 29:19 What Keeps Kumar Arora Up at Night 30:17 Empowering Local Operators and Artists 32:53 Futureland and Supporting Black and Brown Entrepreneurs 35:12 Lessons from Restaurant to CPG Business 36:48 Building Relationships with Big Brands 40:08 Planting Seeds for Cleveland's Future 42:33 Upcoming Projects and Cleveland's Visibility 43:31 The Power of Collaboration and Local Pride 44:16 Follow Kumar Arora and Stay Connected ----- LINKS: https://www.kumar-arora.com/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/
Listen Show Notes
Lay of The Land
#257 Alec Shankman — HeartRock Partners
Jul 23, 20261h 4m
Alec Shankman is the founder of HeartRock Partners. Alec has spent more than two decades at the forefront of entertainment, talent representation, reality television, digital media, podcasting, brand-building, and the creator economy. Before launching HeartRock, he was a Senior Partner at The Gersh Agency, following its acquisition of his division from A3 Artists Agency, where he built the Alternative Programming and Digital Media Division into a nearly 60-person bi-coastal team. In our conversation, Alec and I explore his path from Cleveland to LA and back again, how he built new lanes in Hollywood by being early to unscripted TV, digital talent, and creator-led brands, and why he returned home to launch HeartRock. We also talk about the shifting power dynamics in media, why talent is increasingly becoming the network, what separates fleeting attention from durable enterprise value, why work ethic still matters the most, and why Cleveland’s strengths in entrepreneurship, manufacturing, consumer products, and community make it a compelling place to build this next chapter. please enjoy my conversation with Alec Shankman. 00:00 Introduction and Alec's Cleveland roots 02:18 Alec's childhood exposure to entertainment 05:06 Seeds of a career in entertainment 06:45 Moving to LA and industry insights 09:59 Early waves of entertainment and Alec’s entrepreneurial approach 12:25 Leaving agency work to pursue entrepreneurship 14:54 Lessons from Hollywood and industry shifts 20:41 The evolution of media and talent representation 33:40 The vision behind HeartRock Partners 37:26 Why Cleveland? The geographic thesis 44:26 The creator economy and future opportunities 58:30 Looking ahead and Alec’s excitement for Cleveland 01:00:47 Closing thoughts and Alec’s advice for success ----- LINKS: https://www.linkedin.com/in/alecshankman https://heartrockpartners.com/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/
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Lay of The Land

#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital

Aug 13, 20261h 1m

Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they have helped lead the business through a period of significant growth while becoming the two youngest executives in their industry. Beyond manufacturing, they are the Co-Founders and Managing Partners of BowFin Capital, an early-stage venture investment platform focused on backing exceptional founders across healthcare, fintech, industrial technology, and consumer businesses. They became angel investors in a fast-growing New York City startup while still in their early twenties and are passionate about expanding access to entrepreneurship and early-stage investing. Finn and Bowen are the first brothers / dual recipients to ever receive Fast Track 50's Young Entrepreneur Award together, and recently became the first brothers in the 20-year history of the Cleveland Professional 20/30 Club’s Top 25 Under 35 list to be honored in the same class. Under their leadership, Alexy Metals was also recognized as Ohio Business Magazine’s Most Innovative Ohio Company in 2025. Through both operating businesses and investing in the next generation of founders, they are working to build enduring companies in Ohio while helping inspire more young people to pursue entrepreneurship. 00:00 Introduction to Bo and Finn Alexy and their business journey 02:07 The importance of innovation in legacy industries 03:02 The story of Alexi Metals and their industry niche 07:28 Explaining brazing alloys and precious metal refining 09:52 Innovating in an industry resistant to change 14:32 Valuable insights in scrap and recycling 16:45 Creating a circular economy in precious metals 22:24 Growth opportunities and market expansion 24:16 The role of technology and e-commerce 27:33 Building in Northeast Ohio and community impact 29:09 The origin of Bofin Capital and venture journey 36:16 Lessons learned from early investments and trust-building 40:01 Storytelling, narrative, and building brands 45:24 Leadership lessons from parents and ambition 50:48 Reflections on entrepreneurship and future goals 53:26 The value of building publicly and inspiring others 58:46 Closing thoughts and hidden gems in Cleveland ----- LINKS: https://alexymetals.com/ https://www.linkedin.com/in/finnalexy/ https://www.linkedin.com/in/bowenalexy/ ----- SPONSOR: Cerity Partners Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land. Learn more at https://ceritypartners.com/NPR or call 216-464-6266. Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. Learn more at https://roundstoneinsurance.com/ ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/

Listen Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

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Lay of The Land

About this Podcast:

Pitch Analysis

What is Lay of The Land?

About the host

Recent episodes

#262 Paul Benner — Platform Beer Company

#261 Gerald Hetrick — Round III (CentSight)

#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital

#258 Kumar Arora — Arora Ventures

#257 Alec Shankman — HeartRock Partners

Advertisers on this show

Best industries to pitch Lay of The Land for

Podcasts like Lay of The Land

Every question we get asked before
someone starts their trial.

Lay of The Land

About this Podcast:

Pitch Analysis

What is Lay of The Land?

About the host

Recent episodes

#262 Paul Benner — Platform Beer Company

#261 Gerald Hetrick — Round III (CentSight)

#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital

#258 Kumar Arora — Arora Ventures

#257 Alec Shankman — HeartRock Partners

Advertisers on this show

Best industries to pitch Lay of The Land for

Podcasts like Lay of The Land

Every question we get asked before
someone starts their trial.

Lay of The Land

About this Podcast:

Pitch Analysis

What is Lay of The Land?

About the host

Recent episodes

#262 Paul Benner — Platform Beer Company

#261 Gerald Hetrick — Round III (CentSight)

#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital

#258 Kumar Arora — Arora Ventures

#257 Alec Shankman — HeartRock Partners

Advertisers on this show

Best industries to pitch Lay of The Land for

Podcasts like Lay of The Land

Every question we get asked beforesomeone starts their trial.

Lay of The Land

About this Podcast:

Pitch Analysis

What is Lay of The Land?

About the host

Recent episodes

#262 Paul Benner — Platform Beer Company

#261 Gerald Hetrick — Round III (CentSight)

#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital

#258 Kumar Arora — Arora Ventures

#257 Alec Shankman — HeartRock Partners

Advertisers on this show

Best industries to pitch Lay of The Land for

Podcasts like Lay of The Land

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.