
Konstantin Saifoulline
How Samsung Became a Design Powerhouse | Gordon Bruce
<p>Gordon Bruce helped shape the design thinking behind Samsung’s transformation into one of the world’s most important technology companies.<br /><br />We talk about what actually changed inside Samsung, why corporate culture can make or destroy great design, how travel and education affect creativity, what companies get wrong about management, and why the best designers deeply understand how people actually live.<br /><br />We also get into product interaction, the iPod, hiring, storytelling, understanding customers, and what startups should think about when defining who they are.</p>






