Hosted by Patrick Cumming · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Get the freshest B2B bite-sized marketing recipes in 15 minutes or less* *Can't guarantee flavor since we're not the ones cookin' for you... (yet)
Patrick Cumming hosts KlientBoost Kitchen, a business show with 21 episodes published.
Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals. In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to genera
Q4 has arrived with impossible pipeline targets and shrinking budgets. Most B2B marketers are scrambling, but there's a playbook that's working right now to generate actual pipeline (not just vanity metrics) now and into
Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't trans
Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision. But what if we told you that
GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth? Spencer from Growth Alliance (@GrowthAlliance)
Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline? In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership cont
Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey? In thi
Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it. That's the exact situation that drove Adam Holmgren to create Fibbler : A LinkedIn Ads measurement tool that matches a
B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong): In this week's KlientBoost Kitchen recipe, you’ll learn: ↳ A simple framework for creating a data-driven content stra
Measuring brand is hard—especially when every dollar has to show ROI. Here’s the problem: ↳ Most skip brand metrics because they seem too “fluffy” or “expensive” ↳ Attribution obsession blinds us to longer-term brand lif
It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth. Here’s the problem: ↳ Most attribution models are flawed ↳ Incrementality testing is seen as a “nice-to-have” (when it should be e
B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve. In this week’s KlientBoost Kitchen recipe we cover: ↳ How to use creative offer alignment to improve conversion rates ↳ Using regular tes
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before. But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook. Keith Delaney, CEO of Primer, joined us on the KlientBoo
Paid ads don't fail because the channel doesn't work. They fail due to: ↳ Bad targeting ↳ Low reach ↳ No budget ↳ Lame creative ↳ Pointless complexity In this week's KlientBoost Kitchen we show you the most common B2B pa
LinkedIn Ads not cutting the mustard? This week's episode shows you how to cook up a full-funnel strategy that drives real pipeline—not vanity metrics. You’ll learn: ✓ The #1 mistake B2B marketers make with LinkedIn Ads
The most expensive B2B marketing mistake—guessing your next move based on the latest trend. We talk with 300+ senior marketing leaders every month. They all struggle with these problems: ↳ Can't tie marketing to business
Asking your CFO for more B2B marketing budget can feel like biting off more than you can chew. Worst-case scenario? They say no. Best-case scenario? They say yes, and now you’ve got to show the proof is in the pudding. W
Nothing leaves a bitter taste in your mouth like negative ROAS. But that's exactly what Google Ads serves up for most B2Bs. Listen to this week's KlientBoost Kitchen podcast for a tasty Google Ads recipe that drives posi
B2Bs say they're data-driven, then set random goals with no rooting in data. They'll then neglect the important math to reverse engineer how they'll achieve their goals. In this episode, Patrick and Johnathan teach you a
Be honest, you guessed your demand gen budget. Now you're hoping for the best. Look, we listen and we don't judge. But that's a one-way street to hungry SDRs in need of more nutritious pipeline. The last thing we wanna s
Erica Schneider
Cut the Fluff
1 appearance on this show
Spencer
content creator, YouTuber, and procrastination coach · Careswitch
1 appearance on this show
Steffen Hedebrandt
CMO and Co-Founder · Dreamdata.io
1 appearance on this show
Adam Holmgren
Global Demand Generation Strategy Lead · GetAccept
1 appearance on this show
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KlientBoost Kitchen is hosted by Patrick Cumming. The show is categorised under business (marketing) and has published 21 episodes.
KlientBoost Kitchen has published 21 episodes.
KlientBoost Kitchen regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
KlientBoost Kitchen is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of KlientBoost Kitchen average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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