Keep What You Earn

Marketing gets exhausting when every platform, conference, and industry trend comes with the message that your practice should be doing more. More posts, more videos, more channels, more events. But a high volume of...

Being booked feels like proof that the business is working. But if most of that schedule is filled with injectables, the revenue can look much stronger than the profit underneath it. Product costs, provider...

Medical aesthetics is one of the few areas of healthcare where practice owners have real control over pricing. Because most services are cash pay, med spas are not waiting on insurance reimbursements or negotiating with...

A profitable med spa can still be hard to scale, and even harder to sell. When the owner is responsible for every major decision, key patient relationships, team oversight, and day-to-day problem solving, the business...

When cash flow gets tight, most practice owners look at revenue first. But one of the biggest drains on your cash may already be sitting on your shelves. Excess inventory doesn't just take up space—it ties up working...

It's easy to assume slow growth means you need more leads. In reality, many practices already have the patients, technology, and team needed to increase revenue—they just aren't using those resources consistently. In...

When growth slows down, the default response for many med spa owners is to spend more on marketing. The problem is that marketing rarely fixes operational issues, weak conversion rates, or poor retention. In many cases...

Many med spas spend heavily on attracting new patients while overlooking one of the biggest growth opportunities already inside the practice: the existing patient base. Sustainable esthetic practice growth doesn't come...

Patient financing has become increasingly popular in medical aesthetics, especially during economic slowdowns and seasonal dips in demand. The problem is that many practices treat financing as a solution to slow sales...

There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you make better financial decisions as your...

Hip programs are often used to create predictable cash flow, but recurring revenue alone does not guarantee profitability. Too often, practices focus on recurring revenue while overlooking the impact on margins...

Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers, leadership, and the overall goals of the...

Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In this episode, I sit down with Lars Hegelson, founder of Easy Aftercare...

For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients, thinking that was the best way to grow. But...

If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set up from day one—your cap table, vesting...