Keep Hustling

Keep Hustling with Aaron Gordon (aka @nyriskadvisor) inspires listeners to keep hustling everyday. Guests are pushed to get past their WHY to the HOW. Episodes focus on the personal and professional challenges and successes of guests and the importance of embracing the hustle to overcoming challenges.

Keep Hustling is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Keep Hustling, a business show with 0 episodes published.

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  Episode #153

  The AI Hustle with Jason Wright

  Oct 1, 202629 minS1

  In this episode of Keep Hustling, host Aaron Gordon sits down with Jason Wright, founder of Intentionally Inspirational and an early adopter who was testing AI inside ActiveCampaign five or six years ago, well before most people had heard of ChatGPT. The feature was predictive sending, it beat regular sends by four to seven percent, and nobody cared at the time. What makes the conversation useful is that Jason has since talked himself down. Back in March he was telling everyone to get on the bandwagon or get left behind, working harder than he ever had in his life. Then he noticed that nothing goes straight up forever. His position now is narrower and more honest: AI is excellent where the answer is black and white, and useless where it is not. Ask it how many ounces are in a pound, not how to fix your marriage. From there they get into his book on crushing fear and self-doubt, the choose-your-hard argument for betting on yourself, and a long detour into cigars and bourbon that turns out to be about the same thing. He closes with four words: go or get off the pot. Get To Know Jason Wright Jason Wright is the founder and CEO of Intentionally Inspirational , the marketing and automation agency he launched in 2015. He did not start out as an AI guy. He started out as an entrepreneur who was tired of watching good businesses fail because of bad marketing. It was not his first business. His first taste of entrepreneurship came at fourteen, running lawn care and landscaping, with more fishing tackle as the motivation. He was told to go to college, get a degree, and get a real job, so he did. After seven years in corporate America, he had enough for one lifetime. He built Intentionally Inspirational on one belief: that small businesses and entrepreneurs deserve the same quality of marketing that big companies pay millions for. The difference, as he puts it, is that they actually do the work themselves. No white labeling, no outsourcing to an overseas team, no faking it until they make it. Over the past ten years the agency has worked with more than 725 accounts across ActiveCampaign, GoHighLevel, MailChimp, ConvertKit and others, building hundreds of funnels, running Meta ad campaigns, and setting up email automation systems for service businesses. Then AI showed up and changed everything. A few years back they were dabbling with machine learning features inside ActiveCampaign, well before the current wave. When it became clear this was not just hype, they went all in. Today the work comes down to two things: fixing the offer and filling the calendar with qualified leads, with AI and automation as the method rather than the point. He is the author of The Backwards Route To Forward Progress: 7 Solutions For Crushing Fear, Self-Doubt and Limiting Beliefs. He also hosts the Intentional AI Daily podcast, where he shares practical AI strategies, real world workflows, and honest takes on where the technology is headed. He runs the Smoke, Flow & Grow community on Skool, where cigars, smoked meat, bourbon and a little bit of business get discussed around the fire pit. With his wife he recently launched Bluebird Keepsakes, making personalized keepsakes on three lasers. He lives in St. Marys, Georgia. Website - https://intentionallyinspirational.com/ LinkedIn - https://www.linkedin.com/in/thejasonwright/ Youtube Facebook Instagram Buy Jason's Book Jason's Podcast Smoke, Flow & Grow on Skool 3 Key Listener Takeaways 1. Put AI in its lane. Jason's test is whether the answer is black and white. Numbers, analysis, a screenshot of a program you have never opened, how many ounces are in a pound while you are cooking. All of that it handles instantly. Ask it about your marriage and you are, in his words, asking a pizza for advice. It can also argue with you convincingly while being wrong, so run everything past your own logic test. 2. Choose your hard. His answer to anyone stalling on a leap. You can live a hard life from trying something and having it fail, or a hard life working for somebody you hate inside a safe and miserable job. Either way it is hard, so pick the version you would rather be living. He has failed more times than he can count, and his wife stopped counting the business ideas a decade ago. 3. Culture is not a waste of time . The cigar lounge is what Jason calls the great equalizer, where a blue-collar guy and somebody extraordinarily wealthy sit next to each other and nobody cares who anybody is. Aaron adds the part that makes it rare: forty-five minutes where nobody reaches for a phone. Find your version, whether that is a fire pit, a fishing boat, or a golf course, because the ideas tend to show up there. Show Overview 00:00 Meet Jason Wright 04:29 Cigars, bourbon, and business around the fire pit 08:19 Where AI helps, and the lasers at Bluebird Keepsakes 10:45 Getting AI to explain fourth grade math 15:34 Choose your hard 17:41 The cigar lounge as the great equalizer 22:11 What to smoke if you are just starting 26:07 Why culture changes your business life 28:01 Wrapping up with listener engagement

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  Episode #152

  The Identity Hustle with Dr. Denise Nussbaum

  Sep 24, 202628 minS1

  In this episode of Keep Hustling, host Aaron Gordon reaches Dr. Denise Nussbaum in Maui, where she has lived for ten years and has not left the island since 2019. She spent more than two decades as a professor and department chair studying inequality, identity, and trauma, and she walked away in 2016 when, as she puts it, the job shifted from teaching students how to think to teaching them what to think. That opens the episode: AI in the classroom, the software built to catch it and the software built to beat that software, and her standing challenge to students to walk into the building across campus called a library. Aaron pushes back usefully, arguing the tools should buy us time to think rather than excuse us from it. From there they get into her research years and a frank stretch on how the conversation around inequality has shifted since the nineties. The last third is the strongest. Identity, why most people never examine theirs until it is threatened, family you choose rather than inherit, and the question she says every twentysomething should ask in the mirror: who are you really? Get To Know Dr. Denise Nussbaum Dr. Denise "Neesey" Nussbaum is an author, sociologist, designer, and community advocate whose work is shaped by a lifelong curiosity about the forces that influence human lives: power, belonging, trauma, resilience, and the choices we make when pushed to our limits. She earned her Ph.D. in Sociology in 1999 and spent more than two decades at Mt. San Jacinto College in Southern California, where she served as a Professor and Department Chair. Throughout her academic career, she taught and mentored hundreds of students, encouraging them to think critically about social inequality, prejudice, human behavior, and the lasting effects of trauma. These themes continue to influence both her storytelling and her community work. Her debut novel, The Ashes Know Her Name, combines the tension of a global thriller with a deeply human exploration of survival, identity, and the consequences of the past. Her writing draws on her sociological perspective to create characters and conflicts rooted in real-life complexity. Denise is also the founder of Aloha Ranch, established in 2019 to support houseless and vulnerable families in West Maui. With more than 40 years of experience working alongside marginalized communities, she brings compassion, insight, and a commitment to helping people rebuild their lives. Through her writing and service, Dr. Nussbaum explores not only what happens to people, but what happens because of what happens to them. Website LinkedIn Youtube Tik Tok Facebook Instagram Buy Denise's Book Substack Goodreads 3 Key Listener Takeaways 1. Learn how to learn, not just what to learn. Her worry is not that AI exists. It is that AI makes intellectual laziness effortless. Her fix is unglamorous: do real research, read real books, go find the sources that did not come looking for you. 2. Time saved is only worth what you do with it. Aaron's version is that Waze handed back the hour you used to spend planning a route. Her counter is that dishwashers and washing machines made the same promise in the fifties, and the cup just refilled with more to do. The tool does not decide how that hour gets spent. You do. 3. Ask who you are before something forces you to. Most people never examine their identity, she says, because it is like water to a fish. Invisible until it is threatened. Her question for anyone in their twenties: who are you really, and do you actually like the thing you do every day? Show Overview 00:00 Meet Dr. Denise Nussbaum 05:33 What to do with the time technology hands back 07:31 Settling arguments with the Encyclopedia Britannica 13:07 Learning the business from his mother 16:39 Why retirement hits male identity hardest 18:56 The girl who changed her name at ten 20:51 The summer the twins went to different camps 24:02 Why the road to resilience runs through denial

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  Episode #151

  The Hustle Soundtrack with Ben Barbic

  Sep 17, 202626 minS1

  In this episode of Keep Hustling, host Aaron Gordon sits down with Ben Barbic, a recording artist, author, and real estate broker out of San Jose, for a conversation that starts with a pile of weight plates. Ben's house burned down in a forest fire when he was five. The plates in the garage were the only thing that survived, so he sandblasted them and lifted with them all through his teens. He still has them. Two years after the family rebuilt, an earthquake took the house again, the day before his tenth birthday. What he pulled out of all that was less toughness than a pattern: build, lose, build back better. It is why a song that does not land is just a reason to write the next one. Aaron and Ben get into finding purpose in pain without pretending to feel good about it, why progress beats goals, and how music became the one place Ben has ever felt fully in control. He closes on the line that has stayed with him for years: the more I practice, the luckier I get. Get To Know Ben Barbic Ben Barbic is a recording artist, author, and real estate broker based in San Jose, California. His memoir, Rise & Climb: Finding Purpose Through Pain, is out now. He has closed more than $250 million in real estate through his brokerage, and he has spent decades working across music, fitness, real estate, and personal development. His music blends reggae and hip-hop. He records and produces out of Where Dreams Sail Studios, where he has worked with reggae legends and with artists nobody has heard of yet, and his songs reach listeners worldwide through streaming playlists. He released an official soundtrack album alongside the memoir, with songs written to match its chapters. Rise & Climb is written for high performers and for anyone in the middle of rebuilding. Barbic's own rebuilding started early. A forest fire took his family's house when he was five, and the only things that came through it were the weight plates in the garage. He sandblasted them and lifted with them through his teens. Two years after the family rebuilt, an earthquake took the house again, the day before his tenth birthday. What came out of that was a habit rather than a slogan: build, lose, build back better. He credits a great uncle who was still curious into his nineties with showing him what staying at something actually looks like. He keeps a daily practice of gym work and mountain climbing, and he has read more than five hundred books. He speaks and mentors people working through hard stretches, and his position is that nobody has to pick one path. Both of his children are musicians releasing their own work, his son on jazz piano and his daughter as a singer. A song by the three of them has not happened yet, but he says it is in order. Website Music Website Youtube Facebook Instagram Buy Ben's Book X SoundCloud 3 Key Listener Takeaways 1. Harness the discomfort instead of numbing it. Ben's advice for anyone in pain does not start with feeling better about it. The energy inside discontent is usable fuel. The move is to add one small thing you actually want for yourself, a walk, a run, anything, rather than reaching for whatever dulls it. It does not have to be a grand undertaking and you do not have to be happy about it. 2. Progress beats goals. He believes in goals, but he lives on progress, which is why he does not plan on retiring from what he is trying to accomplish. Framed that way, a song that does not land is a reason to make the next one rather than evidence the work was wrong. 3. The more you practice, the luckier you get. His closing quote, and his answer to anyone who calls somebody else's success luck. Keep showing up at the thing and the breaks start arriving. That is not luck. That is volume. Show Overview 00:00 Meet Ben Barbic 05:55 The moments that shape you before you notice 09:29 Why a setback flips a switch instead of shutting one off 10:27 What to do when you are the one in pain 14:07 Music as the place he goes when life is chaos 18:01 What makes an artist easy to produce 21:37 The emotional spectrum we all share 24:28 The closing quote

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  Episode #150

  Automate the Hustle With David V. Kimball

  Sep 10, 202628 minS1

  In this episode, host Aaron Gordon sits down with entrepreneur and agency founder David V. Kimball to discuss the evolution of curiosity-driven side hustles and how experimentation, failure, and adaptability fuel long-term success. David Kimball shares how his early days building websites and following his interests taught him the value of persistence, even when instant results don't materialize. The conversation covers the importance of automating and outsourcing to free up time for what truly matters, the need for business owners to balance privacy concerns with technological progress, and how "creating more than you consume" can be a powerful catalyst for growth. They touch on the future of AI, responsible automation, and the temptation to over-optimize at the expense of meaningful experiences. David Kimball urges listeners to audit their routines, embrace tools that amplify their potential, and remember that true freedom requires self-discipline. The episode ends with an inspiring quote about moral restraint and an encouragement to always keep hustling. Get To Know David V. Kimball David V. Kimball is co-founder and CEO of lilAgents, where he leads strategy, SEO, and content. He is a digital marketer with more than 15 years of experience and a B.A. in Communication from Northwest University. He has led teams across software, staffing, and creative work, with a consistent focus on quality-of-life improvements for non-technical audiences. Kimball lowers the barrier between people and the tools they need. Sometimes that means showing someone a tool that already exists. Sometimes it means making the tool itself. He is obsessed with process, platform agnosticism, and building new things that people can actually use. At lilAgents, the agency he co-founded, the team builds AI systems for business owners so their time can go back to running the company and closing deals. Everything the agency builds is owned by the client rather than rented from the firm. The work is designed to compound, becoming more valuable over time instead of more expensive. Kimball describes the model simply: the team are the mechanics, not the landlords. Part of that work is orchestrating AI agents to build and ship software. Examples of what he has built include award-winning apps that took first place in Netlify's Hot App Summer for shipping 30 open-source tools in 30 days, and first place in the CloudCannon and Astro challenge. He created Vault CMS, which lets writers publish an Astro website from Obsidian and is referenced in Astro's official docs, with 369 stars on GitHub. He also built Astro Modular, a blog theme for people who want a place online that belongs to them without building one from scratch, with 228 stars on GitHub. Across 21 Obsidian community plugins and his other public work, he has 861 GitHub stars. He has presented at Mike Schmitz's Practical PKM community, Hannah Siegertsz's Shipyard, and The Build Exchange, hosted by the AI Institute for Life Improvement in Tacoma. Before lilAgents, Kimball spent 15 years in tech and marketing, including startup work at Gigster and Virtasant, six years of enterprise work at TrueBlue and Microsoft, and additional agency, indie games, and freelance roles. He has worked remotely since 2018 from the Pacific Northwest, where he lives with his wife and kids. On his blog he writes about productivity, tech, and whatever he is working on. He builds with AI tools every day. Personal Website Company Website LinkedIn Youtube Tik Tok Buy David's Books - X GitHub 3 Key Listener Takeaways 1. Create more than you consume . David drives home the power of shifting from passive consumption to active creation. Build, make, or invent, as a hobby or a new venture, and you unlock unexpected potential and greater fulfillment, regardless of current skill level. 2. Failure is not fatal. Pivot and persist. Aaron and David both stress that setbacks, failed ideas, and experiments are part of progress. The willingness to try, fail, adapt, and keep moving is how personal and professional evolution actually happens. Every misstep can become a stepping stone. 3. Harness curiosity and technology. This episode treats a curious mindset as a competitive advantage. David shows how embracing tools like AI and automation, while understanding their boundaries, helps people and businesses reclaim time for what matters most, keep innovating, and stay ahead in a rapidly changing world. Show Overview 00:00 Curiosity and the drive to create 06:37 Learning from social media failures 09:37 Challenges of marketing strategies 13:32 Balancing automation and human effort 14:32 Fears and realities of automation 17:39 Privacy and tech solutions 22:59 Internet access and evolving knowledge 27:06 Wrapping up with listener engagement 27:38 Goodbye and encouragement

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  Episode #149

  Catastrophe Hustle with Michael Balarezo

  Sep 9, 202630 minS1

  In this episode of Keep Hustling, host Aaron Gordon sits down with Michael Balarezo to talk through his path from Miami to claims work, Silicon Valley engineering, and a life in Colorado. Michael has seen insurance from both sides of the desk. He started as an all-lines adjuster, then built software for companies that included Google, Amazon, and Disney. In December 2021 the Marshall Fire hit his Boulder home. His family lost nearly everything on the main level and upstairs. The claims and rebuild process that followed felt like a second full-time job for two years. That experience changed how he treats people in the process and why he co-founded Adjusto, the autopilot for contents claims. He walks through the scramble of evacuation, why the right coverage has to be in place before the smoke reaches the driveway, and how little most consumers are ever taught about their policies. The conversation gets into the hard realities of a claims system built for one house, not a thousand at once, and why the industry needs better tools as disasters arrive every year instead of once a decade. Michael closes with the Galaxy Quest line that became his working rule: Never give up, never surrender. Get To Know Michael Balarezo Michael Balarezo is co-founder and CEO of Adjusto. An American software developer, futurist, and insurtech entrepreneur based in Boulder, Colorado, he is building recovery infrastructure for the disaster era. He has seen personal property loss from every seat. After college he worked claims as an all-lines adjuster, then moved into software engineering in Silicon Valley. He spent eight years in engineering and technical leadership at MightyHive before serving as Global VP of Enterprise Automation at Media.Monks, where he led internal automation and AI strategy. The Marshall Fire showed him how contents claims break carriers at both ends of the book. Most claims are small, under $5,000, and adjuster time often costs more than the payout. Large losses consume entire teams for months while families wait. When a catastrophe hits, both problems compound. Experienced adjusters get pulled to the fires, and the everyday claims behind them sit and rot in the queue. That is why Balarezo co-founded Adjusto in 2024 with James Terry and Reid Greer. One platform handles the full severity spectrum. Small claims resolve touchless in hours. Large losses get world-class orchestration backed by the patent-pending FairMatch valuation engine, which pairs adjuster logic with market consumer data, plus TPA-enabled field services. Every claim gets exactly the treatment it needs. Adjusto Website LinkedIn 3 Key Listener Takeaways 1. Preparation meets peace of mind. Michael's calm during the Marshall Fire evacuation came from work done early: documenting possessions and understanding the policy before the crisis arrived. Knowing your coverage and keeping it current is the difference between panic and a plan. 2. Empathy from experience. Moving from adjuster to claimant put him inside the stress and emotional swing policyholders live through. Seeing both sides of the process made empathy nonnegotiable, for people in the industry and for anyone catching one of life's curveballs. 3. Never give up, never surrender. Whether you are fighting through an insurance claim or rebuilding after a total loss, the episode lands on persistence, adaptability, and a refusal to quit as the hustler mindset that gets you through adversity. Show Overview 00:00 Getting into insurance in Colorado 04:53 The role of insurance adjusters 07:25 Understanding insurance for big purchases 11:41 Escaping the wildfire emergency 15:40 Insurance and peace of mind 16:22 Importance of early preparation 22:45 Being open about past roles 25:58 Addressing industry challenges with empathy 27:30 Recognizing outdated claims processes

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