Jewellers Academy Podcast

Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.

Jewellers Academy Podcast is a business podcast hosted by Jessica Rose, with 300 episodes on record and a Required Pod Score of 80.

Jessica Rose hosts Jewellers Academy Podcast, a business show with 300 episodes published.

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  Jewellers Academy Podcast

  333. How to Take Your Stone Setting Skills to the Next Level with Iain Sainsbury

  Sep 28, 202633 min

  If you already have a grounding in stone setting and you are ready to develop your skills further, this episode is for you. Jess is joined by jeweller and Jewellers Academy mentor Iain Sainsbury to talk about what it really takes to move into more advanced stone setting and jewellery making. Iain has completed all three of the Jewellers Academy advanced stone setting Masterclasses himself and now supports other jewellers going through the programme. In this episode, Jess and Iain discuss the three Masterclasses - Decorative Collets, Fishtail Setting and Tiara Wedding Bands - and how each one develops different technical skills at the bench. They also explore why advanced jewellery making is about much more than mastering one technique, and how learning complex construction, setting and finishing skills can give you more confidence in your own designs and commissions. They also talk about the importance of practice, why you should not expect to get an advanced technique right the first time, and how mistakes are often an essential part of becoming a more skilled jeweller. In this episode: How advanced stone setting differs from learning the basics Why complex projects can improve your overall jewellery-making skills Decorative collets and developing precision, piercing and construction skills Fishtail and pavé setting using traditional hand-pushed gravers Creating tiara-style wedding bands for bridal jewellery Why repetition and practice are essential at an advanced level How detailed tuition can help when projects involve multiple technical stages The value of learning alongside a community of experienced jewellers How advanced techniques can help with future commissions and fine jewellery work The Jewellers Academy advanced stone setting Masterclasses are open for enrolment until 31st October 2026 , with immediate access to all three courses and lifetime access to the training. About Iain Sainsbury Iain Sainsbury is a British fine jewellery designer and goldsmith based in South Cambridgeshire, creating bespoke and one-of-a-kind pieces. His work combines traditional craftsmanship with contemporary design, with a particular focus on precision, ethical sourcing and meaningful jewellery. He is also a Jewellers Academy mentor and tutor. Connect with Iain Instagram: @iains_jewellery Website: iainsainsbury.com

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  Jewellers Academy Podcast

  332. Behind the Diploma Diaries: Learning, Making and Sharing the Real Jewellery Journey with Kelly Twigg

  Sep 21, 202629 min

  What does learning jewellery making really look like behind the finished pieces? In this episode of the Jewellers Academy Podcast, Jess is joined by jeweller and content creator Kelly Twigg of Willow and Twigg, the original Diploma Diary creator, to talk about the reality of learning new jewellery-making skills and why sharing the process can be just as valuable as sharing the finished result. Kelly began her Diploma Diaries when she joined the Diploma in Silver Jewellery two years ago, documenting the projects she was making, the things she was learning and the moments when everything did not quite go according to plan. Since then, the Diploma Diaries have grown to include different students, tutors and jewellery-making techniques, giving an honest look at the highs, lows and breakthroughs that are part of learning a craft. Jess and Kelly talk about why seeing other jewellers make mistakes can be so reassuring, how sharing your learning can help build connection and trust with your audience, and why experimenting with techniques outside your usual style can sometimes take your jewellery in a completely unexpected direction. Kelly is also back on a Jewellers Academy Diploma this year, this time on the new Diploma in Wax Jewellery. She shares what it feels like to become a student again, why she missed the structure and community of learning alongside other jewellers, and how working in wax has given her more freedom to experiment and start again. IN THIS EPISODE, WE TALK ABOUT: Why the Diploma Diaries were created and how Kelly became the first Diploma Diary creator What it is really like to document your jewellery-making journey while you are still learning Why sharing mistakes and difficult moments can be just as useful as sharing successes How seeing other students learn can make online jewellery courses feel less isolating Why process content can help customers understand the skill behind handmade jewellery How documenting your learning can give you months, or even years, of social media content What Kelly learnt from revisiting her original Silver Diploma Diaries a year later The different perspectives shared by Emma René, Tori Foster and Jane Taylor through their own Diploma Diaries Why trying jewellery-making techniques outside your usual style can help you discover new directions Kelly's experience of starting the Wax Jewellery Diploma and learning to slow down, experiment and work in a completely different way If you're currently on a Jewellers Academy Diploma, we'd love to see your own Diploma Diaries. You don't need to document the whole year. Share a project, a technique you're learning, something that went wrong, something you're proud of or simply a moment from your week at the bench. Tag @jewellersacademy and use #DiplomaDiaries so we can follow your journey too. Follow Kelly's journey on Instagram this year @willowandtwigg and discover other Diploma Diaries at @jewellersacademy Find out more about the Jewellers Academy online jewellery diplomas: https://www.jewellersacademy.com/diplomas

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  Jewellers Academy Podcast

  331. Scared to Show Your Face? How Lauren Gunning Grew to Nearly 30,000 Instagram Followers

  Sep 14, 202640 min

  Scared to show your face on Instagram? Jewellery designer Lauren Gunning knows the feeling. In this episode, Jess speaks to Lauren about how sharing her personality helped her grow to nearly 30,000 followers, having originally set herself a goal of just 1,500. They explore finding confidence on camera, building connections through honest, imperfect content and the pricing mistake that almost made Lauren give up her jewellery career. Lauren also shares how she transforms found sea glass into gems and builds her business around family life. An encouraging conversation about being yourself, valuing your work and giving your jewellery business a chance to grow. In this episode, we discuss: Lauren's journey from her grandmother's bead collection to starting a jewellery business. How she turns found sea glass into handcrafted jewellery. Moving beyond product photographs and showing the maker behind the jewellery. Overcoming the discomfort of seeing and hearing yourself on camera. Growing an Instagram community through humour and honesty. Learning to price handmade jewellery to support a sustainable business. Returning to jewellery making after having children. Discover Lauren's jewellery and connect with her on Instagram through her website: Lauren Gunning Jewellery Explore jewellery courses, free tutorials and business support: Jewellers Academy

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  Jewellers Academy Podcast

  330: How to Find the Story in Your Jewellery Business: What Journalists Actually Want to Hear

  Sep 7, 202637 min

  What makes a jewellery business newsworthy and why would a journalist want to write about yours? In this episode, Anna Campbell is joined by PR and visibility expert Amanda FitzGerald, also known as Major Visibility, to explore how jewellers can uncover the compelling stories already hiding inside their businesses. Amanda explains why announcing a new collection is not always enough to attract media attention. Instead, journalists are looking for engaging human stories, unusual details and ideas that matter to their readers right now. In this episode, you'll learn: Why press coverage remains valuable in the age of social media and AI How to turn your personal journey into a compelling PR story Why your materials, provenance and creative process matter How meaningful commissions and customer stories can attract attention Ways to use local heritage, specialist niches and collaborations How to connect your story to a trend, event or awareness day How to identify the right publication and journalist What to include in a short and effective press pitch When and how to follow up with journalists Why local, niche and online coverage can be so valuable Amanda also shares the remarkable story of her mother Janet Coles, whose bead business grew from a hand-drawn A4 mail-order sheet into a million-pound company, with press coverage playing a major part in its success. If you have ever wondered, "Why would anyone be interested in my business?", this episode will help you recognise the stories that make your jewellery brand distinctive—and give you the confidence to share them. About Amanda FitzGerald Amanda FitzGerald is a PR and visibility expert who helps business owners get seen, heard and recognised through press coverage, podcasts and speaking opportunities. She is passionate about helping women become more confident about self-promotion and turn their expertise into meaningful visibility. Find Amanda online: Website: https://amandapr.com Instagram: https://www.instagram.com/amandaprexpert

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  Jewellers Academy Podcast

  329: Back to the Bench: How to Ease Back Into Your Jewellery Business After Summer

  Aug 31, 202639 min

  If you're getting back to your jewellery business after the summer, you might already have a long list of things you think you should be doing. But going from zero to overwhelmed isn't the way to build momentum, especially when you're heading towards one of the busiest times of the year for jewellery businesses. In this episode, Jessica Rose shares her favourite ways to ease back into work, jewellery making and business after a summer break. She talks about: why starting small can make it easier to get back into the flow simple rituals for resetting your jewellery bench and workspace what to do when your motivation has disappeared the power of choosing just one thing to move your business forward each day how to decide what really matters between September and Christmas choosing three key goals for your jewellery business focusing on high-impact tasks rather than trying to do everything preparing your jewellery, website, commissions and marketing for Christmas creating start-of-day and end-of-day rituals that make running your business more sustainable how to keep making progress when you only have a small amount of time available If you've had a proper summer break, been juggling work around school holidays or simply found yourself out of your usual routine, this episode will help you get back to the bench without piling on the pressure. Remember: you don't have to do everything today. Start with one thing and build from there. Follow Jewellers Academy on Instagram to join our September challenge, where we'll be sharing one manageable prompt each week to help you reconnect with your audience and build towards the Christmas sales season. https://www.instagram.com/jewellersacademy

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