Jeremy on Marketing Podcast
Your Leads Didn't Ghost You. They Went to Nantucket.
The Labor Day Reactivation Window: How to Recover Lost Summer Leads Every summer, physical therapy leads disappear. They fill out a form, book a discovery call, come in for an evaluation, or finish a plan of care… and then summer gets in the way. Jeremy's point in this episode is simple: They didn't reject you. They deferred you. And the weeks around Labor Day are one of the best opportunities of the entire year to bring those people back. Episode Topics Why summer creates so many lost and deferred leads The 4 groups you should reactivate after Labor Day Why one follow-up message isn't enough How to turn your existing CRM into new revenue How AI can automate the entire reactivation process Summer Leads Aren't Dead Leads Summer makes committing to physical therapy harder. Vacations, kids being out of school, travel, and inconsistent schedules cause people to delay care even when their problem hasn't gone away. After Labor Day, routines return. That makes late August through September a perfect time to reconnect. The 4 Lost Lead Groups Form, No Call: They filled out a form but never booked. Call, No Eval: They completed a discovery call but never scheduled an evaluation. Eval, No Follow-Up: They came in once but never continued care. Finished Plan, No Continuity: They completed treatment but never moved into an ongoing plan. All four groups already know your clinic. That makes them much easier to convert than brand-new leads. Follow Up More Than Once Jeremy recommends reaching out 3 to 4 times over several weeks. Keep it personal. Reference what they originally came in for, when you last spoke, or something you remember about them. The first message often gets ignored. The third or fourth is often where the response happens. The Revenue Opportunity If you have 100 lost leads and reactivate just 10% of them at a $2,500 plan of care, that's: $25,000 in potential revenue from leads you already paid to generate. No new ad campaign required. Let AI Run the Reactivation Patch uses AI SMS to segment lost leads, personalize the follow-up based on why they disappeared, continue the conversation, and book qualified patients back onto your calendar. Watch the Free AI Admin Training You can also learn more about Patch AI and how it can automate new lead and lost patient follow-up. The Takeaway Your summer ghosts probably didn't say no. They said not right now. Labor Day changes the timing. Pull the list, follow up consistently, and collect the demand already sitting inside your CRM. More Free Resources Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, SEO, patient acquisition, CRM systems, and clinic growth. ☎️ Get a Free AI Phone Agent Built for Your Clinic Free Google Ads Audit Free Local SEO Audit
