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Hosted by Michael Urbans · 🇺🇸 US · EN · 85 episodes
Established thought leaders with verified media credentials.
Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.
Michael Urbans hosts It's Your Water, a education show with 85 episodes published.
Summer School Replay What can a toilet tank tell you about water? More than you might think. In this Summer School Replay, Mike Urbans and Mike Heatwole discuss how a simple toilet tank inspection can reveal iron, mangan
Improper storage can permanently damage ion exchange resin before it ever goes into service. Learn the best practices for storing cation, anion, and mixed bed resins, avoiding freeze damage, preventing moisture loss, and
This summer we're revisiting some of the most popular and educational episodes from the It's Your Water Podcast archive. In this episode, Mike and Denise discuss the "Troublesome Trio"—iron, manganese, and hydrogen sulfi
What is freeboard? How much media should really go into a tank? Mike Urbans explains freeboard, minimum bed depth, backwash expansion, upper screens, and common dealer mistakes that can damage control valves and reduce t
Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually be in the water you're treating? In this Quick Tips episode, Mike and Denise Ur
Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers. In this Quick Tips episode of It’s Your Water, Mike and Denise Urbans break down the rea
Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals, diffusers, and how design impact
In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house RO, and systems where b
Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems. While it may look like a
Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A fast field-smart guide
Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling,
A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programm
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment. Keeping it Young Part 2
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how impo
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.
Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes - Microplastics Update
Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank! HomeShield
This is a replay of one of our most popular podcasts. Give a listen in preparation for the brand new microplastics podcast. Michael Urbans and Justin Mest of AO Smith, discuss the basics of ultrafiltration - what it is,
In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on pH and treatment methods for correction of low pH water. Together they discuss the topics of pH, c
Mike and Denise discuss oxidation with manganese dioxide treated media - Pyrolox Advantage. The "rules of engagement" for its use, the properties, advantages, benefits and specifications. It is used for the removal of Ir
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It's Your Water is hosted by Michael Urbans. The show is categorised under education (technology) and has published 85 episodes.
It's Your Water has published 85 episodes.
It's Your Water regularly covers education, technology. It sits in the education category, with a technology focus.
It's Your Water is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
It's Your Water hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of It's Your Water average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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