Episode #55
S5 Ep55: Cadootz: Benchtop Samples To A National Target Rollout with Rachel Mansfield
Rachel Mansfield is a celebrated recipe developer, New York Times best-selling cookbook author, investor and co-founder and co-CEO of cadootz! , which is revolutionizing the better-for-you snack category for kids. As a mom to three amazing boys (her favorite role of all!) and a leader in the digital content space, she has a dedicated following of over 1.5 million across platforms. Founded by Rachel and her husband Jordan Carpenter, cadootz! is the next generation shelf-stable organic kids protein snack brand, making snacks that check the boxes that kids crave and parents feel good about adding to their grocery carts (...and snacking on too). The brand’s first product offering, savory crackers in three crave-worthy flavors, cheddar, sea salt and ranch. After selling out in less than two hours in their DTC launch, cadootz exclusively launched 5 SKUs nationwide in Target this past June. Launching cadootz! is a natural evolution for Rachel, having started her career in CPG after graduating college and successfully turning her side hustle of creating and sharing healthy recipes online into a multi-faceted business only several years later. She has been featured numerous times on the TODAY Show and in Time and Forbes, among other top publications. With a deep passion for helping emerging better-for-you consumer brands scale, Rachel and Jordan also founded grt sht ventures in 2022, where they invest in start-ups and serve as strategic advisors, offering access to Rachel’s expansive network. Rachel lives with her husband and three children in New Jersey. For Rachel’s recipes and updates about cadootz!, follow along at @rachlmansfield and @cadootzsnacks on Instagram. Launch Lab Signup https://itsallhappeningcourse.co/launch-lab-522900 Questions? Book a 15 min call with Danielle It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab
