
Intentional Living with Ben Robins
Live Strategy Session: Can I Keep Growing Without Working 12–14 Hour Days? | Jackie Cook
Jackie Cook has built a successful business in just one year. But now she’s facing a difficult question: if she changes what’s already working, will she lose the traction that got her here?Want me to help you 1-on-1 with the next stage of growth in your business?Click here https://www.ben-robins.com/contactWant to steal the best ideas from Owner’s Block?I send them out every Sunday https://www.ben-robins.com/owners-block-ideas/---Jackie Cook is the founder of Momentum Group, where she works across leadership, consulting, and AI-powered products.The business is growing and opportunities are coming in but Jackie is still working 12-to-14-hour days. She’s now trying to work out whether she can afford to change something that is working.She wants to spend less time on one-on-one work, build more collective experiences and create a business that gives her more time for the things she actually wants to do.But there’s a fear underneath that decision: “I don’t want to lose the traction. I don’t want to lose the forward motion.”In this strategy session, we work through the business strategy behind that decision: how to keep growing without becoming trapped by the things that created the growth in the first place.We discuss:- How to change a business model when the current one is already working- The fear of losing traction as a business grows- How to separate a real business risk from the story you’re telling yourself- Moving from one-on-one services towards collective experiences- How to decide which parts of your business deserve more of your time- Why “just because you can do something doesn’t mean you should”- Designing the business around the life you actually want- What actually compounds over the long term in businessDetails for Jackie Cook:Website: www.momentum-grp.comLinkedIn: https://www.linkedin.com/in/jackie-cook/Instagram: www.instagram.com/momentumgrpllc/Timestamps:00:00 - Introduction & Momentum Group Overview01:30 - Current Dollar vs. Compounding Currency04:30 - Breaking Down Revenue & Time Allocation07:25 - Designing Your "Ideal Tuesday" & Lifestyle Goals11:00 - The Founder Bottleneck & Expansion Ambitions14:30 - Assessing 1-on-1 Client Work vs. Scalable Models20:00 - Managing Multiple Ventures & Juggling Focus21:35 - The Root Fear of Losing Momentum & Traction24:15 - Questioning Startup "Shoulds" & Overworking27:30 - "Why Not Wait 6–12 Months?" & Comfort Zones30:00 - Fear of Brand Damage When Pivoting34:10 - Just Because You Can Do Something Doesn’t Mean You Should36:45 - Transitioning Out of 1-on-1 Work Without Guilt40:00 - Pitching Existing Clients on the "Collective" Model45:00 - Cutting Down From 12–14 Hour Days50:00 - Protecting Energy & Daily Creative Time53:30 - What Actually Compounds in Your Business58:35 - Jackie’s Top 3 Key Takeaways & Outro


