🎬 InSync – The OOONA Podcast

Insights and stories from the media localization world. Step into the heart of media localization through honest conversations with the people behind the workflows. InSync brings diverse voices together, from industry professionals to academic researchers, to explore the challenges, ideas, innovations and stories that drive the field forward.

🎬 InSync – The OOONA Podcast is a business podcast hosted by OOONA, with 8 episodes on record and a Required Pod Score of 80.

OOONA hosts 🎬 InSync – The OOONA Podcast, a business show with 8 episodes published.

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  Episode #8

  E8: The Duty of Care: Craft, Technology and Ethics in AVT with Jorge Díaz-Cintas

  Sep 1, 202649 min

  Can AI replace the human craft behind subtitling and dubbing? In this episode, Jorge Díaz-Cintas draws on decades of experience in academia and the media localization industry to explain why foundational skills still matter even as tools evolve. He argues that training for the future requires exposure to state-of-the-art platforms, reflects on Netflix’s dubbing program and the global growth of dubbing, and makes the case that both professionals and companies should diversify across subtitling, dubbing, audio description, and SDH services. He also examines the impact of AI on translators and voice talent, warns against using technology to justify unsustainable rates, and calls for transparency, ethics, and a genuine duty of care as the industry consolidates.

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  Episode #7

  E7: From Grassroots to AI in Subtitling: Björn Lifvergren on Industry Change

  Jul 30, 202638 min

  What can 35 years in media localization teach us about where subtitling is heading next? In this episode of InSync, Björn Lifvergren, founder of BTI Studios and now Co-Founder, CRO and Chairman of the LinQ Media Group, shares his journey from subtitle proofreader to leading global media localization businesses across continents. He reflects on how AI, machine translation, client expectations, and growing speed pressures are reshaping the industry - and why subtitling is a far more complex process than many assume. It’s a candid conversation about quality, adaptation, and what today’s localization professionals need to do to stay ahead.

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  Episode #6

  E6: Elodie Powers on Quality as Our Guiding Light in the Age of AI

  Jul 1, 202631 min

  Good days ahead! As workflows shift and new technologies reshape our industry yet again, Elodie Powers, Service Line Director for Media & Entertainment at Keywords Studios, offers a grounded and optimistic perspective. She reflects on the uncertainty around AI while making the case for greater visibility for the people behind localization, the importance of building community, and the one principle that remains unchanged: quality as the guiding light. Elodie also explains why creativity, passion, and craft still matter, and why localization and accessibility should be seen not as costs, but as investments in audience experience, loyalty and long-term value.

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  Episode #5

  E5: Alberto de la Puente: How NBCUniversal Localizes for the World

  May 31, 202642 minS0

  <p>What’s it like to localize content for one of the world’s biggest entertainment brands? Alberto de la Puente, VP of Worldwide Localization at NBCUniversal, joins hosts Damián Santilli and Blanca Arias Badia to pull back the curtain on managing global localization operations across timezones, discuss how NBCUniversal approaches AI and why he believes great localization is a true art form. He also explores the issue of minority languages and “neutral Spanish” for Latin America, and talks about what the next 3-5 years will look like for the industry: an era of greater accessibility and personalization, and a flood of...

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  Episode #4

  E4: Aaron Bhugobaun on Why We Need to Stay Human and Liquid

  Apr 30, 202649 minS0

  <p>What does it take to stay relevant in an AI-driven industry? In this episode, Aaron Bhugobaun explains why he sees AI as an industrial shift rather than just another tool, and why adaptability, networking, and continuous learning are essential. He reflects on the tension between speed, cost, and quality, talks about transparency in AI use, and argues that “being human” may become the most valuable skill in an AI-shaped future. He also shares his “crystal ball” view, making predictions about the future of media, localization, and content production – from shrinking film budgets to real-time AI video streams, hyper-personalized content, the conver...

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