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business
Hosted by Mandy and Judith · business · EN · 0 episodes
'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchInsights Unveiled is a business podcast hosted by Mandy and Judith, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Mandy and Judith hosts Insights Unveiled, a business show with 0 episodes published.
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Insights Unveiled
Episode #5
<p>Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it. We explore where / how things can go wrong, share some helpful frameworks, and discuss the importance of early consumer involvement. Our guest speaker is Hugo Brooks, founder of research & strategy agencies Ne:on and Brand Dynamics. </p>
Episode #4
<p>This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini</p>
Episode #3
<p>This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant. </p>
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
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