
Insights on air x Berylls by AlixPartners
Chances in Future Sales: Electrification, Digitization & Customer Expectations | Berylls Podcast
<p>How are automotive marketing and sales evolving: How to navigate growing electrification und digitalization and shifting customer expectations.</p> <p>(00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director (01:10) What word describes best the state of automotive sales? (01:42) Dealers are here to stay! (03:13) The importance of personal and direct consumer contact (03:42) The possible impact of AI for sales and marketing (05:09) Barriers for growing shares of electric vehicles (BEV) (06:46) Vehicle lifetime as a chance for higher OEM profits (08:06) Needed structural chance within OEMs setup to match market needs (09:45) Refocusing as a chance for automotives future sales...

