Episode #18
Season 2 - Episode 8 - Andy Jones - Wooden Spoon Charity
Wooden Spoon: Changing Children’s Lives Another episode of Insightful Edge opens with host Geoff Dyckes recommending the book “The Psychology of Money”, highlighting that financial success is driven by behaviour, patience, and compounding. He suggests reframing the goal from making the most money to using money to live the life you want. Geoff is joined by Andy Jones, who leads corporate partnerships at Wooden Spoon, rugby’s children’s charity. The charity has raised over £38m and helped 1.7m children, with funds staying in the region they are raised. Andy describes urgent unmet demand, gives examples of funded projects and shares his career shift from intense retail entrepreneurship to fulfilling charity work, emphasizing balance, purpose, and measurable impact. 00:00 Welcome and Book Recommendation 03:40 Meet Andy Jones 04:10 Wooden Spoon Origin Story 05:36 How the Charity Works 13:22 Early Life and Retail Hustle 17:07 Burnout and Selling Up 19:23 Finding Wooden Spoon 20:26 Advice to Younger Self 27:50 Closing Thoughts and Takeaways Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :- https://calendly.com/geoffdyckes Guest Info - Andy Jones Web - https://woodenspoon.org.uk/ linkedin.com/in/andy-jones-73617933a Book Recommendation The Psychology of Money - Morgan Housel

