business
Hosted by Zappi · business · EN
Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly and Steve Phillips . Nataly is CMO of Zappi , writes for Harvard Business Review, and has
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Contact path
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Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchMarketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers.
Inside Insights is hosted by Zappi. The show has published 104 episodes to date.
Recent episodes include "Building innovation around changing consumer needs and norms" (19 October 2026, 35 minutes), "When Brand Tracking Actually Changes Decisions" (5 October 2026, 35 minutes), and "Connected Insights Imperative Report Discussion" (21 September 2026, 59 minutes).
Inside Insights publishes roughly every two weeks, with episodes averaging 36 minutes across 104 episodes.
Booking probability for Inside Insights is 34%, and the host is rated Selective on guests. Inside Insights requires a Pod Score of 80 or higher. Inside Insights's contact route on record: verified email.
The strongest fits for Inside Insights are Marketing, Advertising & PR and Business & Management Consulting. Inside Insights has a business audience.
Zappi hosts Inside Insights, a business podcast with 104 episodes published.
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Episode #104
Marketing plans around what consumers say; insights knows it's not enough. Mariline Alsuar-Dean, Global Consumer Insights Director for Sexual Wellbeing and Female Hair Removal at Reckitt, turns cultural shifts into...
Episode #103
Dashboards update in real time, but most brand insights still never change a single decision. Alexander Shmelkov, Digital Product Leader for Brand Pulse at Inter IKEA Systems, rebuilt a 20-year-old brand tracker from...
Episode #102
Marketing and insights teams still read the same data and reach opposite conclusions about when consumers actually enter the room. Nataly Kelly, CMO of Zappi, and Steve Phillips, Zappi's co-founder and Chief Innovation...
Episode #101
The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a global food portfolio while proving that...
Episode #100
Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap...
Episode #99
AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work...
Episode #98
Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while...
Episode #97
The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from...
Episode #96
<p>Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a...
Episode #96
Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a...
Episode #95
<p>Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New...
Episode #94
<p>Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from...
Episode #93
<p>Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Christian leads consumer research across 200+...
Episode #92
<p>Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than...
Episode #91
<p>Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market...
Episode #90
<p>Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this...
Episode #89
<p>Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity...
Episode #88
<p>Most insights teams still operate like order-takers, not strategic partners.</p><p>Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy...
Episode #87
<p>Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision...
Episode #86
<p>Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara Candy Company, reveal how winning Super Bowl...
Recent guests on Inside Insights. Study who booked and why before you pitch.
Founder of Born to Be Global, Born to Be Global (B2BG)
columnist and New York Times bestselling author of “Brown Is the New White” and “Are White Men Smarter Than Everybody Else?”, Oklahoma State University
Senior Vice President and Chief Marketing Officer, Major League Soccer
Vice President of Science and Strategy, Capital Care Group
PitchCentric classifies Inside Insights under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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