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Ingredipedia

Hosted by Ben Birchall & Emily Naismith · arts · EN · 100 episodes

Audience: 5

About this Podcast:

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. Each episode, competitive hosts Emily Naismith (Broadsheet, frankie magazine) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say, Tim Tams or chillies) in a bid for your affection. You get to vote for who was the most interesting on Instagram!It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). Join us on social media for more weird and snacky food pursuitsInstagram: @ingredipediaTikTok: @ingredipediaCreditsMusic: Jarrad Brown of Eagle and the WormArtwork design: Jess RamseyPhotography: Phoebe Powell

Pitch Analysis

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Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Ingredipedia

What is Ingredipedia about?

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia.

Who hosts Ingredipedia?

Ingredipedia is hosted by Ben Birchall & Emily Naismith. The show has published 100 episodes to date.

What has Ingredipedia covered recently?

Recent episodes include "What's your signature food? (no proper episode this week)" (18 October 2026, 8 minutes), "Hot Honey, you need to calm down ️ (no proper episode this week)" (11 October 2026, 7 minutes), and "Top 5 ways to enjoy peanut butter (no proper episode this week)" (4 October 2026, 5 minutes).

How often does Ingredipedia publish?

Ingredipedia publishes roughly weekly, with episodes averaging 17 minutes across 100 episodes.

How hard is it to get booked on Ingredipedia?

Booking probability for Ingredipedia is 34%, and the host is rated Selective on guests. Ingredipedia requires a Pod Score of 80 or higher. Ingredipedia's contact route on record: verified email.

Who should pitch Ingredipedia?

The strongest fits for Ingredipedia are Grocery Stores & Supermarkets and Snacks, Coffee & Other Foods. Ingredipedia has an arts audience.

About the host

Ben Birchall & Emily Naismith hosts Ingredipedia, an arts show with 100 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #225

    What's your signature food? (no proper episode this week)

    Oct 18, 20268 min

    Do you love a particular food so much you unintentionally dress as it? Emily shares a story of how that happened to her, and made her think about what our signature foods are... so the foods that become part of your...

  • Episode #224

    Hot Honey, you need to calm down ️ (no proper episode this week)

    Oct 11, 20267 min

    Look, it’s delicious and all but has anyone else noticed that hot honey is absolutely EVERYWHERE? This isn't a regular episode of Ingredipedia as we're having a bit of a break, but instead you're being served a...

  • Episode #223

    Top 5 ways to enjoy peanut butter (no proper episode this week)

    Oct 4, 20265 min

    This one is for the fellow peanut butter freaks. Tell me your favourite ways to eat peanut butter too please. This isn't a regular episode of Ingredipedia as we're having a bit of a break, but instead you're being...

  • Episode #222

    A quick rant about the sardine crisis (no proper episode this week)

    Sep 27, 20263 min

    There's no official podcast episode this week but we have left you with a tiny lil snack of a rant about the great sardine crisis we are currently in the midst of. Sorry for not providing 11-27 minutes of food-related...

  • Episode #221

    Twisties? Choc ripple cake? Easter 2027 Hot Cross Bun predictions

    Sep 20, 202615 min

    Oh, how the supermarkets love to rage bait us with their novelty hot cross buns! And disgust us! And delight us! In this solo episode, Emily analyses the novelty hot cross buns of the past two years and uses this data...

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  • Episode #220

    Licorice Bullets: What dads really want? White choc block relationship drama

    Sep 13, 202612 min

    You will discover the unhinged supermarket hijinx of a "popular" white chocolate raspberry bullet block, and ponder if there's something else dads want from licorice bullets? This is the episode to listen to once you...

  • Episode #219

    Basil: Why is the dried stuff so bad? Plus, authentic pizza investigation

    Sep 6, 202628 min

    What if we took 'sweet basil' literally? And took chia puddings to the next (or at least, a different) level with basil seeds? Follow us on Instagram ( @ingredipedia ) and TikTok ( @ingredipedia ) to see visuals of our...

  • Episode #218

    Aero: You've been conned! Plus, bone density chocolate bars

    Aug 30, 202615 min

    Are your bones more Aero or Crunchie? Em goes full doctor and explores her personal health trauma through chocolate, while Ben exposes the greatest chocolate bar con hiding in plain sight.  Follow us on Instagram (...

  • Episode #217

    Chia Seeds: Are you fibremaxxing? Chia Coke and pumpkin chia pudding

    Aug 23, 202629 min

    Fibre is the new protein (have you heard?), and chia seeds are everywhere (including in our hair, somehow). Ben enters his trad wife era with chia puddings and Em makes Ingredipedia chia pets.  Follow us on...

  • Episode #216

    English Muffin: Who the f**k is the muffin man and was he the first Mr Whippy?

    Aug 16, 202614 min

    Do you know the muffin man? Well, do ya!? After listening to this episode you will. In this episode we also talk about making pizzas out of English Muffins, which is peak after school territory (aka Ingredipedia core)...

  • Episode #215

    Salami: Nduja butter and DIY crispy salami chips ️

    Aug 9, 202624 min

    Would you wear a salami rose to a formal event? Love nduja? Try it in butter form! So many delicious salami facts in this episode including salami pickle tacos! Follow us on Instagram ( @ingredipedia ) and TikTok (...

  • Episode #214

    Muesli Bar: Are you ‘Gen Muesli Bar’? Trying the new Quatro bar

    Aug 2, 202620 min

    The muesli bar aisle is WILD at the moment, which has us thinking… what makes a museli bar a “muesli bar”. Are the new Quatro bars “muesli bars” or something else? Plus, the (re)birth of...

  • Episode #213

    Hazelnut: Was this nut saved by Nutella? Plus, improving Kinder Bueno

    Jul 26, 202630 min

    Hazelnuts are one of the worst nuts... until they're mixed with chocolate. This week, Emily investigates how an average nut somehow became Nutella, Ferrero Rocher and one of the world's greatest flavour combinations...

  • Episode #212

    Konjac: Am I going to explode? (Plus what the hell is konjac?)

    Jul 19, 202612 min

    Should you be scared of those low-carb noodles or jelly pouches? Emily investigates the food myth she's believed for years, discovers a surprisingly delicious Chinese konjac snack on a Box Hill food tour and finds out...

  • Episode #211

    🌶️Sweet Chilli Sauce: WTF happened to wedges? Slow cooker dim sim nightmares💀

    Jul 12, 202624 min

    Ever poured sweet chilli sauce over cream cheese at a party? Or scoffed a bowl of wedges with sour cream and sweet chilli sauce? Whether you look back fondly or see these as crimes against tastebuds, there's no denying...

  • Episode #210

    🤠Bubblegum: Bubble O'Bill's nose dilemma & upgrade 🫧

    Jul 5, 202615 min

    Why does Australia's most iconic ice-cream have the most diabolical nose? Truly, could anything else come close to being as tasteless and foul as that poor excuse for bubblegum? We get made about it and propose some...

  • Episode #209

    🤑Blueberries: Financially ruining parents & unhinged blue lollies🫐

    Jun 28, 202629 min

    Ben's back and has brought some seriously questionable lollies with him for this blueberry deep dive. There's also plane snacks chat (particularly Finnair), a fun sausage roll update and historic parenting stories from...

  • Episode #208

    🥲 The nostalgia of nonchalance aka the ice-cream tub cake 🎂

    Jun 21, 202613 min

    Em is riding solo again this week and is in full-spiral mode. Yaaaaay! But the psychological investigations continue with this solo 'Food Therapy' solo session investigating why Em feels nostalgia for ice-cream tub...

  • Episode #207

    🫣Why sharing food brings out my greedy bitch tendencies 🍰

    Jun 14, 202612 min

    Are you a generous sharer, or do you also secretly (or unashamedly) want the biggest piece? This is a no-holds-barred exploration of a very ugly side of Emily's personality. It's a slightly different episode this week...

  • Episode #206

    🍫Neenish Tarts: Are they completely soulless or deserving of affection?🥇

    Jun 7, 202616 min

    Also, they're full of lies. We tell you the real story about their origin and argue over whether they're deserving of their place as an Australian classic or whether they're a useless waste of bakery shelf space. Follow...

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