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Hosted by Unknown Host · 🇺🇸 US · EN · 498 episodes
Established thought leaders with verified media credentials.
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Unknown Host has signalled openness to guest pitches in recent episodes. Your timing is good.
Generate a tailored pitchUnknown Host hosts Informed: the podcast for LinkedIn® users, a business show with 498 episodes published.
Brenda Meller voice note about the new "Seems like AI slop" feature Is Social Selling Index (SSI) going away for free users? My first collaborative post, with Lynnaire Johnston Come to UpLift Live Nano Bristol! It's on T
Voice note from Gillian Whitney on out-of-network content viewers Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts Get your ticket to UpLift Live Nano Bristol for Thursday 17 September Collab
Postbag Nigel Cliffe voice note on limiting your post visibility Ashley Leeds voice note on automation tools Lionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in comments To see what proport
Postbag Lionel Guerraz voice note about content reach Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review! Creator
Voice notes with feedback from Nigel Cliffe and Meena McDonald Native GIF support in LinkedIn comments Wend game Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence.
Discovery analytics for in and out of network viewers Should you comment on content where you don't expect to reply? Why you shouldn't delete AI comments on your posts Why you shouldn't use "comment X to get Y" Video tab
More chat about AI on LinkedIn, plus the return of a feature in the mobile app. Postbag Trevor Lambert about AI Ross Thorpe about AI – check out Rooverse Ashley Leeds about profile URLs Trudy Pannekeet about group DMs ——
More chat about AI on LinkedIn, plus the return of a feature in the mobile app. Postbag Trevor Lambert about AI Ross Thorpe about AI – check out Rooverse Ashley Leeds about profile URLs Trudy Pannekeet about group DMs ——
Postbag Judi Radice Hays: feedback on birthdays Jeremy Freeman: LinkedIn newsletters Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? On
Postbag Judi Radice Hays: feedback on birthdays Jeremy Freeman: LinkedIn newsletters Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? On
What happens when you need to change your plans? Postbag Lionel Guerraz: commenting and its effects on topic authority. Judith Rafferty: how do we deal with birthdays on LinkedIn? ——— The main topic is about changing you
What happens when you need to change your plans? Postbag Lionel Guerraz: commenting and its effects on topic authority. Judith Rafferty: how do we deal with birthdays on LinkedIn? ——— The main topic is about changing you
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter. Postbag Richard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter. Postbag Richard G Abrahams on post impressions. Steve Messenger on comments being turned off on every post. Lynnaire Johnston
How do you report someone and what happens when LinkedIn ignores your feedback? See Melanie Goodman’s post ——— LinkedIn has a new CEO: Daniel Shapero Content DNA is 6 years old – read sample chapters Espresso+ members no
How do you report someone and what happens when LinkedIn ignores your feedback? See Melanie Goodman’s post ——— LinkedIn has a new CEO: Daniel Shapero Content DNA is 6 years old – read sample chapters Espresso+ members no
Postbag Mary Wu voice note about the use of someone else's account. ––– Grad's Guide 2026 – some stats around the current jobs market. Main reportUK versionUS version Creative Collision at LinkedIn HQ on 28 April There i
Postbag Mary Wu voice note about the use of someone else's account. ––– Grad's Guide 2026 – some stats around the current jobs market. Main report UK version US version Creative Collision at LinkedIn HQ on 28 April There
Postbag Voice note response to Mark Lee’s question, from Tonny Mikkelsen. Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post search
Postbag Voice note response to Mark Lee’s question, from Tonny Mikkelsen. Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post search
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Informed: the podcast for LinkedIn® users has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Informed: the podcast for LinkedIn® users is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 498 episodes.
Informed: the podcast for LinkedIn® users has published 498 episodes.
Informed: the podcast for LinkedIn® users regularly covers Business, Marketing, Education, Self Improvement. It sits in the Business category, with a marketing focus.
Informed: the podcast for LinkedIn® users is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Yes, Informed: the podcast for LinkedIn® users is actively signalling openness to guest pitches. This is a good window to reach out with a strong, targeted angle.
Episodes of Informed: the podcast for LinkedIn® users average 13 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Informed: the podcast for LinkedIn® users's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 3 days ago.