Hosted by Fabulate · 🇺🇸 US · EN · 17 episodes
Established thought leaders with verified media credentials.
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.
Fabulate hosts Influencing Outcomes, a business show with 17 episodes published.
In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s creat
In this episode of Influencing Outcomes, the team explores two major signals that the creator economy is maturing fast: Accenture Song’s acquisition of Whalar and LinkedIn’s launch of its Creator Marketplace. They discus
In this episode of Influencing Outcomes, the team unpack key insights from TikTok World in New York, including major developments in generative AI, TikTok Shop’s rapid growth, and what it all means for brands and creator
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack one of the biggest tensions shaping the digital economy right now, the growing collision between governments, platforms, media compa
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things o
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it r
In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of cre
In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the cre
In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The
In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment
In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the W
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the chan
In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re
In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and
In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT
In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience acro
In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his
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Influencing Outcomes is hosted by Fabulate. The show is categorised under business and has published 17 episodes.
Influencing Outcomes has published 17 episodes.
Influencing Outcomes regularly covers business. It sits in the business category.
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Episodes of Influencing Outcomes average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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