business
Hosted by Fabulate · business · EN
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. New episodes Thurs
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchWelcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy.
Influencing Outcomes is hosted by Fabulate. The show has published 32 episodes to date.
Recent episodes include "The Creator Economy’s Biggest Problems Nobody Talks About" (21 October 2026, 38 minutes), "Can You Have Too Much Attention?" (14 October 2026, 38 minutes), and "Do the Rules of Marketing Change When You’re Working With Creators?" (7 October 2026, 33 minutes).
Influencing Outcomes publishes roughly weekly, with episodes averaging 38 minutes across 32 episodes.
Booking probability for Influencing Outcomes is 31%, and the host is rated Selective on guests. Influencing Outcomes requires a Pod Score of 80 or higher. Influencing Outcomes's contact route on record: verified email.
The strongest fits for Influencing Outcomes are Marketing, Advertising & PR. Influencing Outcomes has a business audience.
Fabulate hosts Influencing Outcomes, a business podcast with 32 episodes published.
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Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by fellow Fabulate co-founder Ben Gunn to tackle five of the creator economy's biggest problems that rarely get the attention they deserve. Inspired by a...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Nina Drakalovic to examine one of the most talked-about campaigns of the year: Sydney Sweeney's provocative partnership with sports...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Valerie Madon, Director of Creative Strategy SEA/KR/JP at Fabulate, and Nina Drakalovic, Client Strategy Lead ANZ at Fabulate, to ask a...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Gai Le Roy, CEO of IAB Australia, to ask whether creator marketing is entering its own coming-of-age moment, and what the industry can...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Ben Gunn to tackle one of creator marketing’s most persistent questions: how much is a creator actually worth? Starting with Forbes’...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to examine Australia’s proposed changes to social media feeds and ask a bigger question: are algorithms really the problem we...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), and what the rise of AI-powered...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore the warning signs marketers should look for when choosing a creator marketing partner, and the questions they...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Terri Owens to ask whether the influencer as we know it is dying, or simply evolving into something new. Starting with the backlash to...
Influencing Outcomes
In this episode of Influencing Outcomes, Eliza Lewis is joined by Ben Gunn and Terri Owens to explore a major shift taking place across technology, commerce and creator marketing: what if the next wave of innovation...
Influencing Outcomes
In this episode of Influencing Outcomes, Eliza Lewis steps into the host's chair, joined by Ben Gunn and Terri Owens, to tackle one of the biggest questions facing creator marketing today: can influencer marketing...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell, Eliza Lewis and Terry Owens explore one of the biggest questions facing marketers today: has AI genuinely transformed marketing, or are most businesses simply...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the...
Influencing Outcomes
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team...
Influencing Outcomes
In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s...
Influencing Outcomes
In this episode of Influencing Outcomes, the team explores two major signals that the creator economy is maturing fast: Accenture Song’s acquisition of Whalar and LinkedIn’s launch of its Creator Marketplace. They...
Influencing Outcomes
<p>In this episode of Influencing Outcomes, the team unpack key insights from TikTok World in New York, including major developments in generative AI, TikTok Shop’s rapid growth, and what it all means for brands and...
Influencing Outcomes
<p>In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack one of the biggest tensions shaping the digital economy right now, the growing collision between governments, platforms, media...
Influencing Outcomes
<p>In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading.</p> <p>They...
Influencing Outcomes
<p>In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what...
Recent guests on Influencing Outcomes. Study who booked and why before you pitch.
IAB Australia
Midlife Creator Club
One Daydream
PitchCentric classifies Influencing Outcomes under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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