Influencing Insider

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

Influencing Insider is a news podcast hosted by Influencing, with 166 episodes on record and a Required Pod Score of 80.

Influencing hosts Influencing Insider, a news show with 166 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Influencing Insider

  Influencing Insider with Ryan Johnston

  Oct 1, 202633 min

  From one side of the Tasman to the other, as Influencing Insider makes the jump to the West, we welcome award-winning journalist and The West Australian’s Business Reporter, Ryan Johnson next Thursday 1st October 2026 at 2 pm AEST/12 AWST to discuss: What business reporting looks like within a major newspaper masthead? What type of stories resonate with the masthead and its readers? What topics are Ryan and The West Australian interested in? Ryan’s pitching do’s and don’ts About Ryan Johnson Ryan Johnson is an award-winning journalist who, during his career, has covered various B2B, finance, and food topics and trends. Since beginning his career in 2020, Johnson has written for the The West Australian, Money Magazine Australia, Australian Broker and BizCover. About The West Australian The West Australian is the leading Perth-based newspaper in the country, having been published regularly since its founding in 1833. The West Australian covers a range of current affairs, politics, sport and business topics in its papers.

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  Influencing Insider

  Influencing Insider with Jasper Fulcher

  Sep 16, 202638 min

  Our next Influencing Insider sees us cross the ditch over to New Zealand, where we welcome the NZ Herald’s Managing Editor for Lifestyle, Jasper Fulcher, to the show to discuss all things Lifestyle at the masthead. So be sure to join Fulcher on Insider next Thursday, 17th September at 12:30 AEST/ 2:30 NZST to discuss: What lifestyle topics and angles is a leading masthead in NZ interested in? What type of stories resonate with the masthead and its readers? The importance of video within NZ Herald’s content? Jasper’s pitching preferences. About Jasper Fulcher Jasper Fulcher is currently NZ Herald’s Managing Editor of Lifestyle - a role he began in August 2025. Fulcher has previously worked at The Telegraph and Daily Mail whilst in the UK, working across various social media and visual content production roles. About NZ Herald The NZ Herald is one of the leading mastheads in New Zealand, having operated daily since its foundation in 1863. The masthead covers a range of current affairs, business, entertainment, sport and national issues

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  Influencing Insider

  Influencing Insider with Ray Shaw

  Sep 10, 202637 min

  Every day we see the latest and quirkiest gadgets and consumer technology previewed and reviewed, and at the forefront of that is I’mTech’s Ray Shaw, who joins Influencing Insider next Thursday, 10th of September 2026 at 1 pm AEST to discuss: How the six months since I'mTech's launch have gone I'mTech's review process What topics I'mTech is particularly interested in covering What some of Shaw’s pitching preferences are About Ray Shaw A fan of unique stories, Ray Shaw is a veteran journo with over 45 years of experience in the media industry, where he has primarily covered technology topics such as gadgets, software and PCs, with a strong focus on deep-dive reviews. More recently, Shaw has worked for GadgetGuy, iTWire, and CyberShack, as well as launching I’mTech in March 2026. About I’mTech I’mTech is the new home for Ray Shaw’s deep-dive reviews, with the journo launching the new masthead in March 2026. I’mTech covers a range of technology topics, including telecommunications, gadgets, consumer technology and much more.

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  Influencing Insider

  Influencing Insider with Neil Griffiths

  Aug 12, 202637 min

  It’s time to turn up the volume on Influencing Insider and paint it black as Influencing Insider welcomes Rolling Stone’s ANZ’s editor-in-chief Neil Griffiths to the show on Wednesday 12th August at 2 pm AEST to discuss: What music, film and pop-culture topics he is covering the most at Rolling Stone How Rolling Stone leverages multimedia and creates engaging content Griffiths and Rolling Stone’s PR pitching do's and don'ts? About Neil Griffiths A long-time media and music journo, Griffiths has been involved in the industry for well over 15 years. During that time he’s worked both in Australia and in the US, hosted his own radio show, and worked for the likes of The Music, Mumbrella, Looper.com and The Daily Mail. About Rolling Stone Rolling Stone is one of the most recognisable media brands across the world, having first been founded in the US in 1967. Launched in 1972 in Australia, the publication produces a monthly print magazine, as well as a digital site covering a range of various Australian, New Zealand music, film and popular culture news.

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  Influencing Insider

  Influencing Insider with Pallavi Mathur

  Aug 7, 202624 min

  Food, Resturants and retail- that’s the bread-and-butter topics for CrumbWire’s Editor Pallavi Mathur as she joins Influencing Insider on Friday 7th August, 2026 at 2 pm AEST to discuss: The CrumbWire journey What Food topics particularly interest the CrumbWire team? Pallavi’s Pitching Preferences (Her Do’s and Don’ts) About Pallavi Mathur A former PR practitioner herself and Publicist, Pallavi Mathur has been in the media industry for over a decade, working across various industries including Food. Mathur launched Crumbwire in 2025, turning a passion for food into her job. About Crumbwire Founded in June 2025, Crumbwire is a food publication looking at various social media Food trends, restaurants, and the business behind the dishes we love. Crumbwire also publishes a variety of Food news items and long in-depth features.

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Recent guests on Influencing Insider. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.