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Lucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines, the rise of micro-influencers in niche verticals, and the economics behind affiliate marketing—while Luna interrogates the actual return on investment for brands. They discuss the tension between authenticity and paid promotion, the role of disclosure, and how data-driven attribution is changing deal terms. Each episode unpacks one deal or trend, with a focus on the numbers: CPMs, engagement rates, conversion lift, and the long-tail value of a creator's audience. The listener is someone who manages a brand budget, runs a creator agency, or simply wants to understand why a single Instagram post can move a stock. By the end of a conversation, you'll know exactly how a specific sponsorship fell apart or succeeded—and what that says about where marketing is headed. How much of a modern endorsement is about reach, and how much about trust?
Unknown Host hosts Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals.
In this episode, Lucas and Luna explore how influencer-led brands are using pop-up retail stores not just for revenue, but as data collection and community-building tools. They break down the strategy behind Emma Chamber
In episode 33 of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: influencer agencies pivoting from talent management to in-house media networks. They examine the case of Night, a Los Angeles ag
Episode 32 dives into a new frontier for influencer marketing: the point of sale. Lucas and Luna explore how brands like Ulta Beauty and Sephora are embedding creator content directly into checkout flows and in-store dis
Influencer marketing is evolving beyond sponsored posts. This episode examines the growing trend of influencers and creator agencies launching their own product lines — from beauty brands to apparel — and what that means
Lucas and Luna explore the newest trend in influencer contracts: longevity bonuses that reward creators for staying with a brand across multiple campaigns, not just for one-off posts. They break down the typical structur
Lucas and Luna explore a growing trend in influencer marketing: creators demanding equity instead of flat fees. Using the case of a beauty influencer who secured a 5% equity stake in a direct-to-consumer skincare brand,
Lucas and Luna dive into the latest frontier in influencer marketing: AI voice licensing. As synthetic voice technology matures, creators are signing deals that let brands use AI-generated versions of their voices for ad
Influencer marketing has a new frontier: live shopping. Lucas and Luna unpack how creators are embedding shoppable links directly into TikTok Live and YouTube streams, citing the explosive growth of live commerce in Chin
Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how brands like Sephora and Nike are partnering with creators to buil
In this episode, Lucas and Luna explore how influencer marketing is shifting from broad reach to niche community targeting, specifically to engage Gen Z. They discuss the case of a skincare brand that partnered with micr
Episode 24 of Influencer Marketing with Fexingo dives into the surprising data behind micro-influencers — creators with 10,000 to 100,000 followers — who now deliver 60% higher engagement rates and 20% lower cost-per-acq
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers hosting or headlining offline events—from pop-up shops to fan meetups and ticketed panels. They break down the
In this episode, Lucas and Luna dive into the rising problem of influencer fraud—fake followers, engagement bots, and view inflation—that costs brands billions annually. They explore how new detection tools like HypeAudi
Influencer marketing is shifting from flat-fee sponsorships to revenue-share models where creators get a percentage of sales generated by their posts. This episode unpacks how brands like Glossier and Gymshark are pionee
Ever wonder how top influencer agencies decide which brand deals to accept and which to pass on? This episode takes you inside the vetting process at a major creator management firm. Lucas and Luna walk through the actua
In this episode, Lucas and Luna explore how influencer campaigns are shifting away from traditional demographic data like age and location toward creator-only data sets—unique audiences built by individual creators over
Episode 18 of Influencer Marketing with Fexingo digs into the quiet but massive shift in how the Federal Trade Commission is policing influencer endorsements. Lucas and Luna break down the FTC's new proposed rule from Ma
Lucas and Luna unpack a shift that's quietly reshaping influencer marketing: brands are moving away from third-party demographic overlays and demanding creator-level analytics — daily active engaged audience, repeat purc
In this episode, Lucas and Luna explore the rise of performance-based bonuses in influencer sponsorship contracts. Taking the beauty brand Glossier as a case study, they break down how a recent campaign tied creator pay
In this episode, Lucas and Luna explore how live commerce—pioneered by platforms like Taobao Live in China—is reshaping influencer marketing in the US. They break down the key difference between traditional product place
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Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals regularly covers Business. It sits in the Business category.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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