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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Lucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines, the rise of micro-influencers in niche verticals, and the economics behind affiliate marketing—while Luna interrogates the actual return on investment for brands. They discuss the tension between authenticity and paid promotion, the role of disclosure, and how data-driven attribution is changing deal terms. Each episode unpacks one deal or trend, with a focus on the numbers: CPMs, engagement rates, conversion lift, and the long-tail value of a creator's audience. The listener is someone who manages a brand budget, runs a creator agency, or simply wants to understand why a single Instagram po
Fexingo hosts Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals, a business show with 107 episodes published.
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are buying entire portfolios of expired domain names to control their brand, capture search traffic, and build
Episode 132 of Influencer Marketing with Fexingo digs into a surprising trend: top creators are no longer licensing their content through third-party platforms like Getty or Shutterstock. Instead, they're building their
In episode 131 of Influencer Marketing with Fexingo, Lucas and Luna explore why top creators are acquiring boutique analytics consultancies rather than just licensing third-party tools. With brands tightening attribution
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers licensing their own AI avatars for brand deals. They anchor the conversation around a specific case: a top bea
Episode 129 of Influencer Marketing with Fexingo. Lucas and Luna explore the rise of private-label partnerships between top creators and consumer goods manufacturers. Using the example of startup Feastables — which recru
In episode 128 of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers filing their own trademark applications. With over 5,000 trademark applications filed by individual creators in
Lucas and Luna explore a growing trend among top creators: building in-house research teams to understand their audiences better than any platform algorithm can. Lucas breaks down how influencer Emma Chamberlain hired a
In episode 126 of Influencer Marketing with Fexingo, Lucas and Luna break down the rising trend of top creators buying their own ad placements—directly from publishers and programmatic exchanges—rather than relying on br
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: top creators are investing in their own distribution centers. With a focus on the case of lifestyle influencer Maya Che
Email marketing is the highest-ROI channel for creators, but most influencers rely on third-party platforms that own the subscriber relationship. In this episode, Lucas and Luna explore why top-tier influencers are now b
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the surprising trend of top creators acquiring their own insurance companies. We break down the specific case of a lifestyle influencer with 12
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are hiring dedicated customer service representatives to handle DM inquiries, returns, and brand complaints. T
In episode 121 of Influencer Marketing with Fexingo, Lucas and Luna explore the latest vertical integration move in creator commerce: influencers buying their own factories. They drill into the case of Emma Chamberlain,
In episode 120 of Influencer Marketing with Fexingo, Lucas and Luna unpack a growing trend: top creators are ditching external media buyers and building in-house teams to plan, buy, and optimize their own ad campaigns. T
Episode 119 of Influencer Marketing with Fexingo: Lucas and Luna explore why top creators are hiring in-house CFOs. With multi-million-dollar revenue and complex tax structures, influencers like MrBeast (Beast Industries
In this episode, Lucas and Luna explore why top influencers are increasingly purchasing their own insurance policies—liability, event cancellation, cyber, even product recall—rather than relying on brand sponsors or plat
In episode 117 of Influencer Marketing with Fexingo, Lucas and Luna break down why top creators are ditching third-party analytics dashboards and building proprietary data stacks. The specific case: tech reviewer Marcus
Lucas and Luna unpack the rising trend of influencers bypassing traditional retailers to become their own distributors. They focus on the case of beauty creator Miki Rain, who in early 2026 launched her own direct-to-con
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers buying back or securing full ownership of their intellectual property rights—from catchphrases and channel nam
In episode 114 of Influencer Marketing with Fexingo, Lucas and Luna explore the latest vertical integration trend among top creators: acquiring boutique cybersecurity firms. They unpack why influencers like a hypothetica
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Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals has published 107 episodes.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals regularly covers business. It sits in the business category.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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