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Industrial Growth Institute

Hosted by Ed Marsh Consulting · business · EN · 76 episodes

About this Podcast:

Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from owners and executive management through managers & directors to individual contributors - all in an enjoyable and energetic conversation format.

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Contact path

Public web form

Booking probability

21%

Guest openness

Selective

80/100
Required Score

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Questions about Industrial Growth Institute

What is Industrial Growth Institute about?

Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide.

Who hosts Industrial Growth Institute?

Industrial Growth Institute is hosted by Ed Marsh Consulting. The show has published 76 episodes to date.

What has Industrial Growth Institute covered recently?

Recent episodes include "Pirating Tech's Go-to-Market Playbook for Industrial Growth, with Brian C. Reed of Corsha" (7 October 2026, 80 minutes), "What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel" (23 September 2026, 68 minutes), and "The Phone Call That Salespeople Won't Make with Derek Baer" (9 September 2026, 43 minutes).

How often does Industrial Growth Institute publish?

Industrial Growth Institute publishes roughly every two weeks, with episodes averaging 66 minutes across 76 episodes.

How hard is it to get booked on Industrial Growth Institute?

Booking probability for Industrial Growth Institute is 21%, and the host is rated Selective on guests. Industrial Growth Institute requires a Pod Score of 80 or higher. Industrial Growth Institute's contact route on record: public web form.

Who should pitch Industrial Growth Institute?

The strongest fits for Industrial Growth Institute are Industrial Machinery and Business & Management Consulting. Industrial Growth Institute has a business audience.

About the host

Ed Marsh Consulting hosts Industrial Growth Institute, a business show with 76 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #80

    Pirating Tech's Go-to-Market Playbook for Industrial Growth, with Brian C. Reed of Corsha

    Oct 7, 20261h 20m

    Why do so many industrial companies still sell like it's 2005, while B2B software has built a whole cookbook of go-to-market recipes? Ed Marsh sits down with Brian C. Reed, Chief Market Officer at Corsha, to explore...

  • Episode #79

    What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel

    Sep 23, 20261h 8m

    Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed...

  • Episode #78

    The Phone Call That Salespeople Won't Make with Derek Baer

    Sep 9, 202643 min

    Derek Baer returns to the Industrial Growth Institute podcast for a candid, unscripted conversation about the sales accountability issues most companies avoid talking about. Ed and Derek dig into four core topics with...

  • Episode #77

    Why Private Equity Firms Ignore Portfolio Performance Data with Peter Caputa

    Aug 26, 20261h 4m

    Peter Caputa (CEO of Databox, former 15th employee at HubSpot) returns to the Industrial Growth Institute podcast to unpack how business intelligence and AI-driven performance management can transform the way private...

  • Episode #76

    Objection Handling - Overcoming Buyers' Epistemological Truths with Ed Marsh

    Jun 3, 202630 min

    Why can't successful industrial leaders change — even when they know they should? It's not stubbornness. It's not bias. It's something deeper: their beliefs aren't opinions — they're truths. And you can't argue with...

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  • Episode #75

    Busting Myths and Dropping Truths About B2B Industrial Sales with Derek Baer

    Aug 27, 202546 minS0

    <p>B2B sales in 2025 is confusing.</p> <p>On the one hand, it's just the same as it's been for years. We need to connect with buyers, build trust, and guide them through decisions.</p> <p>On the other hand, it's a...

  • Episode #74

    Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome

    Aug 20, 20251h 11mS0

    <p>If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.</p> <p>Not only has technology advanced, but buyer expectations for features, UX...

  • Episode #73

    Unlocking Machinery Revenue Opportunities for OEMs Who Embrace the Used Machinery Market with Matt Smith

    Aug 13, 202555 minS0

    <p>If you're a machinery OEM you probably would like to ignore used machines. They're a hassle. For customers who own them, you have to provide support as components become obsolete and tribal knowledge dwindles.</p>...

  • Episode #72

    Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky

    Aug 6, 20251h 18mS0

    <p>If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing!</p> <p>AI is disrupting everything...

  • Episode #71

    The Five Buying Decisions Key to Industrial Sales Success

    Jul 30, 202527 minS0

    <p>A simplistic sales process sets your team up to fail. Most industrial sales teams never even know who makes the real buying decision! </p> <p>Want to forecast accurately? You must understand how these five buying...

  • Episode #70

    Selling a Family Owned Manufacturing Business - Michael Horn Jr.

    Jul 23, 20251h 12mS0

    <p>Selling a business after a great run. Finding the right buyer, making the right decision, doing the deal right - Episode 70 of the Industrial Growth Institute Podcast with Michael Horn, Jr.</p> <p>Summary</p> <p>This...

  • Episode #69

    Episode 69 - Radu Spineanu on How AI is Poised to Disrupt Enterprise Manufacturing Software

    Jul 16, 20251h 28mS0

    <p>Rewriting the Rules of Enterprise Software for Manufacturing - Episode 69 of the Industrial Growth Institute Podcast with Radu Spineanu</p> <p>Summary</p> <p>Radu Spineanu is in the studio with Ed Marsh this week to...

  • Episode #68

    Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content

    Jul 9, 20251h 13mS0

    <p>Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast with Jim Vinoski, Forbes contributor and the...

  • Episode #67

    Episode 67 - Marcus Sheridan on Endless Customers, Trust, Marketing, Sales & Video

    Jul 2, 20251h 20mS0

    <p>Building a Known and Trusted Brand Through Effective Content Marketing in a Zero-Click World - Episode 67 of the Industrial Growth Institute Podcast with Marcus Sheridan, Author of "Endless Customers"</p>...

  • Episode #66

    Episode 66 - Jeff Tehan on Sensemaking

    Jun 25, 20251h 9mS0

    <p>Sensemaking & Leadership - Turning Technology into Sustainable Business Impact - Episode 66 of the Industrial Growth Institute Podcast with Sensemaking Evangelist Jeff Tehan</p> <p>Summary</p> <p>Jeff Tehan, a former...

  • Episode #65

    Episode 65 - Rick Kranz on AI For Industrial Sales and Marketing

    Jun 18, 20251h 16mS0

    <p>AI Talk is Cheap. It's time for straight talk about what's really necessary to implement AI for marketing and sales in industrial manufacturers - Episode 65 of the Industrial Growth Institute Podcast with Rick...

  • Episode #64

    Episode 64 - Leslie Greenwood on Building Online Community

    Jun 11, 20251h 7mS0

    <p>Trust & Relationships Matter in B2B Sales, and every company should be asking whether and how to build an online community in 2025 - Episode 64 of the Industrial Growth Institute Podcast with Chief Evangelist Leslie...

  • Episode #63

    Episode 63 - Walter Crosby on Fractional Sales Management

    Jun 4, 20251h 19mS0

    <p>When it's time to improve sales management with an upgrade or a new role, fractional sales management may be the answer - Episode 63 of the Industrial Growth Institute Podcast with Walter Crosby of Helix Sales...

  • Episode #62

    Episode 62 - Belinda Ephraim on Corporate Development and Corporate VC for Industrial Manufacturers

    May 28, 20251h 21mS0

    <p>Corporate development and corporate VC are two important growth levers that many middle market industrials overlook - Episode 62 of the Industrial Growth Institute Podcast with former investment banker and now Deep...

  • Episode #61

    Episode 61 - Michael Feuz Provides ITR Economics' Forecast of the 2030s Depression

    May 21, 20251h 10mS0

    <p>How long will economic growth last? Join Michael Feuz for Episode 61 of the Industrial Growth Institute Podcast for more on ITR Economics' explosive prediction of a 2030s depression! Learn what you need to do to...

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