Inbound Unbound

Welcome to your peek behind the curtain for what's going on with all things inbound marketing. Ever wondered what's going on with Google's latest "helpful" update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there's a better search engine out there than Google? There's only one place to find out . Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.

Inbound Unbound is a business podcast hosted by Unknown Host, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Inbound Unbound, a business show with 18 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #9

  Are You Getting RevOps… Or Just HubSpot Help?

  Sep 11, 202640 minS2026

  Your HubSpot portal might be working — but is your revenue operation? Too often, companies think they’re solving revenue problems when they’re really just fixing software tickets. A new workflow, dashboard, property, or automation might solve an immediate HubSpot issue, but it doesn’t necessarily address the process, strategy, or alignment problem behind it. In this episode of Inbound Unbound, Michaela Ryan sits down with Vicki Sonne, Director of Revenue Operations at protocol 80, to break down the difference between tactical HubSpot support and true strategic RevOps. They discuss why companies get stuck in reactive CRM management, the warning signs that your revenue operations need more than another HubSpot fix, and how strategic RevOps can better align your people, processes, technology, and data around growth. You’ll learn: • The difference between HubSpot administration and strategic RevOps • Why fixing CRM issues doesn’t always fix the underlying revenue problem • Common signs that your sales, marketing, and customer processes are misaligned • How RevOps helps companies move from reactive problem-solving to scalable processes • What to look for when evaluating the RevOps support your business actually needs If your team is constantly fixing workflows, rebuilding reports, cleaning up data, or wondering why HubSpot still isn’t delivering the visibility you expected, this conversation is for you.

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  Episode #8

  The First 90 Days of Inbound: What to Expect -Part 2

  May 8, 202632 minS2026

  Inbound marketing success doesn’t happen overnight — but the first 90 days are critical for building the right foundation. In Part 2, we continue the conversation around setting realistic expectations for manufacturers investing in inbound marketing. We discuss how momentum builds over time, what early wins actually look like, and how strong partnerships between sales and marketing teams drive better long-term results. Topics include: What manufacturers should measure early on Why traffic and engagement often improve before leads increase The role of sales enablement in inbound success How content compounds over time What separates successful inbound programs from stalled ones The companies that see the best results from inbound understand that consistency, strategy, and alignment matter more than quick wins. If your team is considering inbound marketing or currently in the early stages, this episode will help you better understand the process and what success really looks like.

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  Episode #7

  The First 90 Days of Inbound: What to Expect- Part 1

  May 8, 202626 minS2026

  Starting an inbound marketing strategy can feel exciting… and frustrating. In Part 1 of this episode, we talk through what manufacturers should realistically expect during the first 90 days of inbound marketing. From building momentum to laying the foundation for long-term growth, inbound is a strategy designed for sustainability — not overnight results. We cover: What happens during the early stages of inbound marketing Why immediate lead generation expectations can create frustration The foundational work required for long-term success How SEO, content, and CRM strategy work together Why patience and consistency matter in manufacturing marketing Inbound isn’t a quick fix. It’s a long-term strategy focused on building trust, visibility, and sustainable lead generation. If you’ve ever wondered, “Why isn’t this working yet?” this conversation is for you.

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  Episode #6

  The Hidden Strategy Behind Great Manufacturing Content- Part 2

  May 8, 202637 minS2026

  What separates average manufacturing content from content that actually drives leads and revenue? Strategy. In Part 2 of this conversation, we dive deeper into how manufacturers can align brand voice, audience needs, SEO, and sales goals to create content that performs long after it’s published. We discuss: How to build a content strategy around real buyer questions Balancing technical expertise with readability Why consistency matters in manufacturing marketing The connection between content and lead quality How strong content supports both sales and customer trust High-quality content doesn’t happen by accident. When done strategically, it helps manufacturers attract better-fit buyers, improve search visibility, and create stronger relationships throughout the sales process. If your content feels disconnected from results, this episode explains why strategy is the missing piece.

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  Episode #5

  The Hidden Strategy Behind Great Manufacturing Content - Part 1

  May 8, 202625 minS2026

  Great manufacturing content isn’t just about writing blogs or checking a box on your marketing plan. Behind every high-performing piece of content is a strategy built around audience intent, SEO, brand positioning, and buyer education. In Part 1 of this series, we explore why content strategy matters more than ever for manufacturers trying to stand out online. We discuss how strong content connects sales and marketing, helps buyers move through the decision-making process, and creates long-term visibility in search. Topics covered include: Why content should start with buyer intent The role SEO plays in manufacturing marketing How manufacturers can create content buyers actually want Common content mistakes industrial companies make Why strategic content becomes a 24/7 salesperson Manufacturers often think content is simply words on a page. The reality? The right strategy can turn your website into one of your most valuable sales tools. Subscribe for more manufacturing marketing conversations from Protocol 80.

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