Running a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed — it's all part of the journey. In the Trenches is a business podcast for entrepreneurs, founders, and operators who know what it's like to be in the thick of it. Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We're not here for vague theories or feel-good advice. We focus on tangible insights — practical strategies, financial realities, and the lessons that actually make a difference in running a business. Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It's about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you're scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter — helping you make smarter decisions and move forward with confidence. If you're building something great, if you're making tough calls every day, if you're in the trenches — this is the podcast for you.
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Contact path
Verified email
Booking probability
40%
Guest openness
Selective
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Signup to Generate a PitchRunning a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed, it's all part of the journey. In the Trenches is a business podcast for entrepreneurs, founders, and operators who know what it's like to be in the thick of it.
Recent episodes include "S02E20: From Teenage Dad to Building a Security Empire | Greg Wier" (25 August 2026, 46 minutes), "S02E19: He Built a Business for 10 Years. Then Someone Offered to Buy It w/Alan Chau" (10 August 2026, 80 minutes), and "S02E18: Don’t Start a Business Until You’ve Done This" (20 July 2026, 68 minutes).
In The Trenches publishes roughly every two weeks, with episodes averaging 56 minutes across 47 episodes.
Booking probability for In The Trenches is 40%, and the host is rated Selective on guests. In The Trenches requires a Pod Score of 80 or higher. In The Trenches's contact route on record: verified email.
The strongest fits for In The Trenches are Business & Management Consulting. In The Trenches has a business audience and around 600 subscribers on YouTube.
In The Trenches is a business show with 47 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #20
Greg Wier built a national security business from the ground up, turning an unlikely start into decades of entrepreneurship, business growth and financial success. In this episode of In the Trenches, Greg Wier shares...
Episode #19
What does it actually take to build a business that someone else wants to buy? After a decade of building his business from the ground up, Alan Chau is now experiencing something many founders work towards: an exit. In...
Episode #18
A good business idea does not always make a good business. Without proper market research, financial forecasting and cash flow planning, starting or growing a business can cost you years of time, money and unnecessary...
Episode #16
Is Bitcoin’s four-year cycle coming to an end, or is the crypto market simply moving through another painful phase of the cycle? In this episode, Pav Hundal, Lead Market Analyst at Swyftx, joins Hanif to discuss the...
Episode #14
Menopause affects every woman, yet for many people, it’s still a conversation shrouded in confusion, silence, and a lack of information. In this episode of In the Trenches, Dr Julia Rawlinson joins the podcast to unpack...
Episode #13
Leadership is tested in the everyday standards we set, the people we hire, and the culture we allow to grow. In this episode of In the Trenches , Stephen Connell, CEO of MAD3 Engineering, shares hard-earned lessons on...
Episode #12
Artificial intelligence is changing how businesses create, protect, and lose intellectual property. Most business owners are operating blind to the legal risks — and the opportunity — that AI introduces into their...
Episode #11
Most leaders think they're communicating well. Their teams think otherwise. And that gap — invisible to the person at the top — is where trust erodes, performance suffers, and culture quietly breaks down. In this...
Episode #10
What if the answer to our farming crisis has been sitting in our waste all along? In this episode of In The Trenches, Hanif Ibrahim sits down with Greg Watts, CEO of C-Wise, for a fascinating conversation at the...
Episode #9
Something is changing for young men — and the data, the conversations, and the front-line experience of people working with them points to a real and growing challenge. In this episode of In The Trenches, Hanif Ibrahim...
Episode #8
Australia is entering one of the largest defence and shipbuilding booms in its history. And most business owners have no idea what it means for them. In this episode of In The Trenches, Hanif Ibrahim sits down with Fred...
Episode #7
A year is a long time in economics. A lot has changed — and some things, frustratingly, haven't. In this episode of In The Trenches, Hanif Ibrahim welcomes back Daniel Gradwell — ANZ Economist and Associate Director of...
Episode #6
Digital exchanges have opened up extraordinary investment opportunities. They've also opened up extraordinary opportunities for scammers — who are getting smarter, more sophisticated, and more convincing every year. In...
Episode #5
Most business owners are sitting on valuable intellectual property and have no idea. And by the time they realise it, someone else may have already claimed it. In this episode of In The Trenches, Hanif Ibrahim sits down...
Episode #4
Frank Moscow was there near the beginning — when Silicon Valley ran on hardware, software was an afterthought, and computer engineering required punch cards. Four decades later, he's watching something different: a rate...
Episode #3
Your P&L says you're profitable. Your bank account says otherwise. Sound familiar? In this episode of In The Trenches, Hanif Ibrahim sits down with Greg Smargiassi, Founder and CEO of OURCFO, for one of the most...
Episode #2
You're doing everything you were told. Eating less, moving more, trying to sleep better. And you still feel exhausted, foggy, and stuck. In this episode of In The Trenches, Hanif Ibrahim sits down with David Beard —...
Episode #1
Most annual plans are dead by February. Not because the goals were wrong — because the planning process was. In this Season 2 opener of In The Trenches, Hanif Ibrahim and producer Jeremy sit down to do something rare...
Episode #27
After 26 conversations with founders, executives, operators, coaches, and experts — the In The Trenches team sat down to pull out the moments that actually changed how they think. This year-in-review episode is not a...
Episode #26
You understand the basics. Now it's time to talk about actually getting started — and doing it properly. In this episode of In The Trenches, Hanif Ibrahim welcomes back Joe Shew from the Crypto Consulting Institute for...
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