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In the Loupe

Hosted by Punchmark · technology · EN-US

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About this Podcast:

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

37%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about In the Loupe

What is In the Loupe about?

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

Who hosts In the Loupe?

In the Loupe is hosted by Punchmark. The show has published 292 episodes to date.

What has In the Loupe covered recently?

Recent episodes include "I Went to Fifth Ave in NYC and All I Got Was This Podcast Episode" (13 October 2026, 31 minutes), "The 2026 Punchmark State Of The Union ft. the Punchmark Owners" (29 September 2026, 57 minutes), and "The First Three Quarters of 2026 Jewelry E-Commerce Stats" (15 September 2026, 31 minutes).

How often does In the Loupe publish?

In the Loupe publishes roughly every two weeks, with episodes averaging 36 minutes across 292 episodes.

How hard is it to get booked on In the Loupe?

Booking probability for In the Loupe is 37%, and the host is rated Selective on guests. In the Loupe requires a Pod Score of 80 or higher. In the Loupe's contact route on record: verified email.

Who should pitch In the Loupe?

The strongest fits for In the Loupe are Jewelry & Luggage Stores. In the Loupe has a technology audience.

About the host

Punchmark hosts In the Loupe, a technology podcast with 292 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #32

    I Went to Fifth Ave in NYC and All I Got Was This Podcast Episode

    Oct 13, 202631 minS7

    Mike walks the length of Fifth Avenue in New York City and reacts in real time to what luxury stores feel like from the inside. He compares jewelry, watches, fashion, and activewear to figure out how scent, security...

  • Episode #31

    The 2026 Punchmark State Of The Union ft. the Punchmark Owners

    Sep 29, 202657 minS7

    Mike sits down with Punchmark partners Ross Cockerham, Brian Cockerham, and Dan Sirois for a clear-eyed look at what’s changing in jewelry e-commerce and what we’re building to help retailers keep winning through 2027...

  • Episode #30

    The First Three Quarters of 2026 Jewelry E-Commerce Stats

    Sep 15, 202631 minS7

    We break down jewelry e-commerce performance for the first three quarters of 2026 using real platform data from 500 independent retailers across the US and Canada. We share what’s rising, what’s cooling off, and what...

  • Episode #27

    Tales from the Bourbon Trail ft. Jim from Arthur's Jewelry

    Aug 25, 202639 minS7

    We take a break from shop talk and relive a two-day Kentucky Bourbon Trail run built around IJO and RJO shows, with Ross Cockerham and Jim Messier sharing how it came together, the spots they stopped out, and the...

  • Episode #26

    How Jewelers Should Be Marketing for Q4 This Year

    Aug 18, 202645 minS7

    Mike sits down with Hope Bellair, Digital Marketing Manager at Punchmark, to get real about why Q4 marketing feels stressful and why starting in August is often the difference between getting seen and getting drowned...

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  • Episode #25

    Exclusive First Interview with the Plumb Club's New President ft. Steven Lerche of Goldstar

    Aug 4, 202640 minS7

    We sit down with Steven Lerche, President of Goldstar and the Plumb Club, to unpack how a supplier-led group builds real connection across the jewelry and watch supply chain. We talk JCK, innovation, responsible...

  • Episode #24

    Jewelry Industry Quick Hits

    Jul 28, 202619 minS7

    Mike is solo this week while everyone’s at RJO and IJO, so he's running through five jewelry industry topics that have been on his mind. I talk about faster fulfillment through dropshipping, the real-world ripple...

  • Episode #23

    Interviewing the New AGS President ft. Bryan Moeller & Alexis Padis

    Jul 21, 202646 minS7

    Mike sits down with outgoing AGS president Alexis Padis and incoming president Bryan Moeller to talk about what a smooth leadership handoff really takes and why education, ethics, and consumer protection keep the...

  • Episode #22

    Essentially Human: On Sales and Salespeople ft. Peter Smith

    Jul 14, 20261h 1mS7

    Mike talks with Peter Smith about why selling stays “Essentially Human” even as AI and short-form content reshape how people pay attention. Along the way, we pull practical lessons from stories about music, used cars...

  • Episode #21

    Do These 10 Marketing Techniques Still Even Matter??? ft. Hope Bellair

    Jun 30, 202628 minS7

    The marketing world moves FAST, which is why Michael checked-in with Digital Marketing Manager at Punchmark, Hope Bellair, to ask if these 10 Digital Marketing techniques still matter. Hope gets candid with us about...

  • Episode #20

    Buy Like a Guy ft. Andy Koehn

    Jun 23, 202635 minS7

    Mike sits down with retail jeweler and podcaster Andy Koehn to talk about why many men feel lost in jewelry stores and what actually helps them buy an engagement ring with confidence. We get into meaning over metrics...

  • Episode #19

    Omnichannel Lessons From A Lumber Yard

    Jun 9, 202623 minS7

    Mike discusses a surprisingly great purchasing experience he recently had at a... Lumber Mill. This had him thinking deeper about ways retailers can pull out practical omnichannel lessons jewelry stores can use right...

  • Episode #18

    Let's Discuss Diamond Prices ft. UNI Diamonds

    Jun 2, 202642 minS7

    Mike sits down with Yoav Singer from UNI Diamonds to unpack what their real-time marketplace data reveals about diamond pricing, buyer behavior, and where demand is actually moving. We also talk through how tariffs...

  • Episode #17

    Five Personal Jewelry Stories That Are Impacting My Life

    May 26, 202629 minS7

    Mike goes solo and shares five real-life ways jewelry shows up in our world, from a family brooch tradition to the surprising value hidden in old coins. Along the way, we unpack what “worth it” really means when selling...

  • Episode #16

    Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers

    May 19, 202631 minS7

    Mike sits down with Justin VanMatre from Stratus Estate Buyers to unpack how in-store estate buying events work and why they can feel like a limited-time “carnival” that brings new energy into a jewelry store. They...

  • Episode #15

    What If Your Store Never Ran Out Of Options ft. Nivoda

    May 12, 202629 minS7

    Mike sits down with Andre Woons from Nivoda on what it takes to help jewelers sell from global inventory while keeping fulfillment fast, reliable, and margin-friendly. We also dig into why gemstones are harder to sell...

  • Episode #14

    Lenny from The EDGE's First Podcast Interview // LIVE!

    May 5, 202643 minS7

    Recorded LIVE from the 2026 Punchmark Client Workshop in Charlotte, NC! Mike sits down with Lenny Prion, the voice and educator so many jewelers know as “Lenny from The Edge,” to talk about the early days of The EDGE...

  • Episode #14

    What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!

    Apr 28, 202635 minS7

    Recorded LIVE from the 2026 Punchmark Client Workshop in Charlotte, NC! Mike sat down with Cole Rowland from Ware's Jewelers to unpack his jump from jewelry vendor to first-generation store owner at Ware's Jewelers. He...

  • Episode #13

    Why Those Engagement Ring Ads Keep Finding You ft. Hope Bellair

    Apr 21, 202630 minS7

    We break down retargeting as clienteling at scale and explain why it feels like ads “follow you” after you browse jewelry online. Hope Bellair shares practical ways to segment audiences, choose platforms, set budgets...

  • Episode #12

    Breaking Down the Best - Group Communication (Slack, Teams, Discord, Gmail)

    Apr 14, 202632 minS7

    Mike breaks down the real differences between Slack, Microsoft Teams, and Discord so you can choose a communication platform that fits your team size, tools, and day-to-day work. We also call out why group Gmail...

Recent guests

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