Hosted by Alisa Sparks · 🇺🇸 US · EN · 27 episodes
Established thought leaders with verified media credentials.
In Good Space explores the business behind home staging and interior design. Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry. Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience. Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
Alisa Sparks hosts In Good Space, a business show with 27 episodes published.
We share the real story behind bringing my husband into Linden Creek and why it only works when it’s a strategic move. We break down how we split CEO and COO responsibilities, protect alignment, and keep impact as the re
We break down what a trained stager sees in the first 60 seconds of walking into a home and how that split-second read shapes the whole staging strategy. I share how I spot the wow moment, manage imperfections without pr
We share a staging consultation that went wrong and the exact language shift that transformed how we talk to sellers. We reframe staging as marketing, not design judgment, so our feedback builds trust, reduces stress, an
Being married to an entrepreneur is a real commitment to speed, pivots, and a future you can’t fully see yet. We talk through how we stay aligned as Linden Creek grows, and what grace, sacrifice, and shared mission look
Betting our whole income on one service leaves us one market swing away from a real crisis, especially in real estate. We walk through how staging evolved into interior design and why having both creates stability across
We break down the three questions franchise buyers often fail to ask, starting with whether a model works for average owners or only top performers. We also share what real franchisor support looks like and how to judge
“Digital is dead” sounds scary until you realize what it frees you to do: stop chasing clicks and start building a business people actually talk about. We dig into what we’d focus on first if we were launching a home sta
We talk through the most common fear we hear from prospective franchise owners: not having an interior design background. We share why transferable business skills often matter more than technical design at the start and
We break down the real home staging numbers that explain why some houses sell quickly while others stall, and how furnishing changes the entire buyer experience. The big takeaway is simple: buyers decide with emotion fir
Neutral design isn’t boring, it’s a smart way to help a home appeal to more buyers and sell with less friction. We break down why taste-specific rooms can stall a sale and how texture-driven neutrals create warmth withou
We share takeaways from the International Franchise Association conference and why we see AI as a tool that amplifies people rather than replaces them outright. We dig into what automation means for white-collar jobs, wh
We break down the three questions that matter most before hiring a home stager so you can protect your price and speed up your sale. We focus on staging as a marketing strategy and we push for results you can measure. •
A top-dollar sale often comes from small, smart updates rather than a massive renovation. We break down five high-ROI ways to make your home feel modern, clean, and worth more before it hits the market. • swapping dated
We tell the behind-the-scenes story of how Linden Creek grows from a creative side project into a luxury home staging company, then evolves into a franchise. We unpack the real pivots that matter, from validating demand
Beautiful spaces work because we design for real people and real routines, not just a perfect-looking room. We break down how function-first thinking leads to smarter layouts, better materials, and a home that still feel
We get honest about the costs that come with growing a business and why “wanting growth” is not the same as being ready for it. We break down the real tradeoffs in time, money, focus, and family and how to navigate a gro
We show why staging is a marketing tool, not just decorating, and how it shapes buyer behavior from the first photo to the final walkthrough. We share tactics to depersonalize, design for MLS photos, highlight strengths,
We break down the four metrics that actually move a home staging business: top-line revenue, profitability, job volume, and average ticket. We show how seasonality, activity, and smarter scoping turn uncertainty into a p
We break down why staging works on buyers’ emotions and how it turns a quick walk-through into a long, memorable visit. We show how staged rooms clarify function, photograph better, and support stronger prices while redu
We dig into why some owners scale while others stall, and we share the three levers that turn frantic weeks into steady growth. We break down practical planning, real delegation, and relationship habits that keep the pip
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In Good Space is hosted by Alisa Sparks. The show is categorised under business (entrepreneurship) and has published 27 episodes.
In Good Space has published 27 episodes.
In Good Space regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
In Good Space is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
In Good Space hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of In Good Space average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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