Hosted by Bigeye · 🇺🇸 US · EN · 200 episodes
Established thought leaders with verified media credentials.
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
Bigeye hosts In Clear Focus, a business show with 200 episodes published.
IN CLEAR FOCUS: Chelsea Clark, CEO of Momfluence , explains what brands get wrong about influencer marketing. Moms control 85 percent of purchases, but influencers from this group remain underleveraged. Learn why smaller
IN CLEAR FOCUS: Lindsay Pinchuk, host of the Dear FoundHer podcast and consultant, shares how to leverage community strategy for sustainable growth. Drawing from her success building Bump Club and Beyond, Lindsay explain
IN CLEAR FOCUS: Behavioral branding strategist and author of " The Divided Brain: Understanding Human Behaviour in Branding and Business ," Paul Larche explains why logical marketing often fails. He reveals how the subco
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of Scentex , explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for c
IN CLEAR FOCUS: June's Bigeye Book Club selection is " Neuromarketing: Practical Insights for Improving Customer Engagement ." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, trad
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of " The RED APPLES Way ," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies
IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot , discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a ch
IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319 , explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how co
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of " Data-Driven Marketing Strategy ." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data
IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of Accelevents. He explains why saturated digital channels make face-to-face connections more valuable than ever, arguing that a modern event
IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavior change. She explains why facts fail to change minds because people a
IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery from search volume to
IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, " The Art of Unexpected Solutions ." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks bre
IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing ® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most danger
IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcom
IN CLEAR FOCUS: Henry J. DeVries, author of " Persuade with a Story " explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why p
IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, " The Customer-Driven Marketing Handbook ", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shif
IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst , explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App Store Optimization outp
IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessin
Adam Ortman
Founder & CEO · Kinetic 319 Marketing
1 appearance on this show
Jonathan Kazarian
Founder & CEO · Accelevents
1 appearance on this show
Nik Hall
Founder & CEO · Vita Five & REViVE Marketing Partners
1 appearance on this show
John Gumas
President · Gumas Advertising
1 appearance on this show
Fab Giovanetti
Creative Impact
1 appearance on this show
Gilad Bechar
CEO and Founder · Moburst
1 appearance on this show
Pete Sena
Digital Surgeons
1 appearance on this show
George Swetlitz
Co-Founder and CEO · RightResponse AI
1 appearance on this show
John Elbing
strategic storyteller and author of Story Building · Standpoint
1 appearance on this show
Devin Bramhall
Fractional Chief Growth Officer · Animalz
1 appearance on this show
Kathleen Lucente
founder and CEO · Red Fan Communications
1 appearance on this show
Kyle Austin Young
strategy consultant and Harvard Business Review contributor
1 appearance on this show
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In Clear Focus is hosted by Bigeye. The show is categorised under business (marketing) and has published 200 episodes.
In Clear Focus has published 200 episodes.
In Clear Focus regularly covers business, marketing, news. It sits in the business category, with a marketing focus.
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