In Clear Focus

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

In Clear Focus is a business podcast hosted by Bigeye, with 200 episodes on record and a Required Pod Score of 80.

Bigeye hosts In Clear Focus, a business show with 200 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim

  Sep 29, 202629 minS24

  IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of " Culture Stores: Redefining the Shopping Space Through Connection to Community , " explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community recruitment and retention. Discover how to turn customers into loyal fans by embracing culture-graphics over demographics and creating "Fifth Places" that merge physical and digital commerce.

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  Episode #10

  In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe

  Sep 22, 202627 minS24

  IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured , who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.

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  Episode #9

  In Clear Focus: AI Strategy for Sales and Marketing with Katie King

  Sep 15, 202630 minS24

  IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, " AI Strategy for Sales and Marketing ". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.

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  Episode #8

  In Clear Focus: Retail Architecture As Brand Strategy with Alexander Josephson

  Sep 8, 202629 minS24

  IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS , discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets damages credibility. From Bar Raval to Union Station, learn how treating store environments as brand infrastructure shapes customer behavior, builds authentic connections, and drives commercial success.

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  Episode #7

  In Clear Focus: The Digital Shelf, Tested with Daniela Bolzmann

  Sep 1, 202632 minS24

  IN CLEAR FOCUS: Daniela Bolzmann, founder of Mindful Goods and the Design Proof Substack, explores how data-driven creative optimization transforms e-commerce conversions. Drawing from over 1,000 consumer polls, Daniela shares how Amazon split testing, A+ Content, and main image tweaks reveal what shoppers actually want. Discover how to bridge the say-do gap, leverage AI for data analysis, and build a repeatable experimentation practice that converts testing into predictable sales lifts.

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