
What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast business, discussing its view of profitability and making the case for...


We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable. Download the intro lyrics and more at https://www.inandaroundpodcasting.com. bumper-verify-707a124f This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for In & Around Podcasting.
Signup to Generate a PitchWe love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.
Recent episodes include "Does Your Podcast Have to Make Money to Matter?" (27 October 2026, 59 minutes), "Podcast Movement NYC Recap, Podcast Video Data, and Giggly Squad’s $140M Deal" (29 September 2026, 70 minutes), and "YouTube Engaged Views, Podcast Launch Benchmarks, and Platform Risk" (1 September 2026, 59 minutes).
In & Around Podcasting publishes roughly every two weeks, with episodes averaging 54 minutes.
Booking probability for In & Around Podcasting is 32%, and the host is rated Selective on guests. In & Around Podcasting requires a Pod Score of 80 or higher. In & Around Podcasting's contact route on record: verified email.
The strongest fits for In & Around Podcasting are Streaming & Social Media. In & Around Podcasting has a business audience.
In & Around Podcasting is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast business, discussing its view of profitability and making the case for...

Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His talk...

What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s...

From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into...

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the...

Episode #36
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters. They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’...

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad...

<p>Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships...

Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships...

Episode #33
<p>Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a...

<p>This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding...

<p>Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the...

Episode #30
<p>This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny...

<p>OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for...

Episode #28
<p>Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm...

<p>When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby.</p><p>But that can lead...

In & Around Podcasting
<p>In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows.</p><p>Links to interesting things from this...

<p>With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show...

Episode #25
<p>As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on...

Episode #24
<p>The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters...
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