Hosted by Lippincott · 🇺🇸 US · EN-US · 42 episodes
Established thought leaders with verified media credentials.
Icons in the Making is an award-winning podcast hosted by Heather Stern, Global CMO of Oliver Wyman Group, parent company to Lippincott. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.
Lippincott hosts Icons in the Making, a business show with 42 episodes published.
Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage their portfolio, lev
Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babies” at the NFL to the return of the “Pepsi Challenge” at Pepsi North Am
Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption and a renegade spirit to
Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set to hit $500 million in s
Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content int
In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft an
When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing i
Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon s
Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healt
When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundamental truths with the C
Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the desire to never stop learn
Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a decade in the making. At
With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the design industry. As a
How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new, buzz-worthy campaign. At the helm of this evolution is Alice Milliga
For most brands, culture-defining moments can be hard to come by. For iconic brands like Airbnb, it’s in their DNA. And as its VP of Marketing, Nancy King has been instrumental in helping the brand achieve that status, d
There are more brands across more categories than ever before, and a seemingly unlimited supply of reviews, recommendations, likes, aggregators, and now chatbots to help us choose. In a world of endless options, why be l
Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of Research and Design for Alexa devices at Amazon, she has imagined and
Known for its vintage clothing, streetwear and fresh cohort of online influencers, Depop, the peer-to-peer social marketplace, is the epitome of cool. So, it’s only fitting that its Chief Brand Officer, Peter Semple, wou
A seasoned marketer with over 20 years of experience, Roxy Young has perfected the art of using the power of brand to inspire connection. Now, as Reddit's Chief Marketing Officer, she has the unique role of doing just th
What it's like to work for the crown jewel of the streaming world? For Fonz Morris, Netflix's Lead Product Designer, Global Conversion, it's the confluence of everything he's passionate about: Design. Engineering. Findin
Kory Marchisotto
CMO, President, Keys Soulcare · e.l.f. Beauty
1 appearance on this show
David Lester
Co-Founder & President · Drama Mavericks
1 appearance on this show
Andy Pearson
VP of Creative · Prestonwood Church
1 appearance on this show
Fernando Machado
Managing Principal and Chief Information Security Officer · Cybersec Investments
1 appearance on this show
Lisa McKnight
executive vice president and chief brand officer · Mattel
1 appearance on this show
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Icons in the Making has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Icons in the Making is hosted by Lippincott. The show is categorised under business (marketing) and has published 42 episodes.
Icons in the Making has published 42 episodes.
Icons in the Making regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
Icons in the Making is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Icons in the Making hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Icons in the Making average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Icons in the Making's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 7 days ago.
