Hosted by IAB Europe · 🇺🇸 US · EN-GB · 82 episodes
Established thought leaders with verified media credentials.
From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.
IAB Europe hosts IAB Europe podcasts, a business show with 82 episodes published.
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next
In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development & Marketing, Marie-C
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing i
Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis,
In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is movi
In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James Allison (Advertima), and Bija
Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of our
In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live stream
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McC
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and A
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director, Zitcha) about Cotswold Outdoor
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations a
In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Po
In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact Summit in Amsterdam, the
As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers. In this episode our
In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of creativity in digital advertisi
In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sus
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis,
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IAB Europe podcasts is hosted by IAB Europe. The show is categorised under business (marketing) and has published 82 episodes.
IAB Europe podcasts has published 82 episodes.
IAB Europe podcasts regularly covers business, marketing. It sits in the business category, with a marketing focus.
IAB Europe podcasts is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
IAB Europe podcasts hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of IAB Europe podcasts average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates IAB Europe podcasts's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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