
Episode #272
Episode 272: Strategic Storytelling, Urban Hunting, and Outdoor Tech with Brad Luttrell
In this episode of Hunting Matters , host Joe Betar speaks with Brad Luttrell, founder of strategic storytelling firm Prologue and former creator of the outdoor social app GoWild. Brad shares insights on building technology for outdoor enthusiasts, narrative strategy for conservation, hunting in suburban environments, and the rewards of being a lifelong outdoor learner. Key Topics Covered: Building & Evolving in Outdoor Tech: Lessons learned from founding, leading, and transitioning out of GoWild, and how digital communities shape modern outdoor culture. Strategic Storytelling for Conservation: How Prologue helps brands and outdoor organizations craft authentic narratives that resonate beyond traditional hunting circles. Suburban & Urban Hunting: The unique strategies, access challenges, and opportunities of hunting smaller suburban properties, including Brad's experience hunting a 30-acre tree farm in the city. Embracing New Outdoor Pursuits: Applying patience and observation from hunting to new challenges like surf fishing, and the importance of remaining a beginner. Family, Work, & Outdoor Life: Balancing entrepreneurship with family time and passing down outdoor values and conservation principles to the next generation. Connect with Brad Luttrell & Prologue: Website: Prologue Stories Music Newsletter: Friday Mornin' LinkedIn: Brad Luttrell on LinkedIn Learn more about HSCF: https://hscfdn.org/

